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- Tasks: Create engaging content for marketing materials, social media, and product descriptions.
- Company: Join Fable and Mane, a modern hair care brand inspired by ancient Indian beauty secrets.
- Benefits: Enjoy a creative work environment with opportunities for growth and innovation.
- Why this job: Be part of a dynamic team that challenges norms and makes an impact in the beauty industry.
- Qualifications: Bachelor's degree and 3 years of copywriting experience, preferably in beauty.
- Other info: Immediate start available; collaborate with passionate teams to drive brand storytelling.
The predicted salary is between 28800 - 48000 £ per year.
Fable and Mane is an innovative, dynamic and modern hair care brand inspired by ancient Indian beauty secrets, using performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has revolutionised the hair care category to become one of the best-selling brands in Sephora. Having recently launched in Cult Beauty, Nykaa, Selfridges and with many new products in the pipeline, we are looking to grow our family.
What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We foster creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success. Join us on this exciting path as we continue to expand and make our mark in the beauty industry.
As a Copywriter, you will create compelling content that aligns with our brand voice, engages our target audience and persuades consumers to purchase our products. You will be responsible for writing and editing various marketing materials, including, but not limited to:
- Product descriptions for packaging, product pages and visual merchandising
- Website banners and landing pages
- Email campaigns
- Social media posts and captions
- Ad copy (digital and print)
- Press releases and blog articles
- Retail campaigns
- Digital campaigns
You will optimise copy for search engines to improve organic search rankings and increase web traffic. Collaborate closely with the marketing, social, and design teams to align messaging with campaign goals and visuals. Translate product benefits and technical details into consumer-friendly, benefit-driven messaging. Maintain and evolve the brand’s tone of voice to reflect growth, seasonal moments, and campaign themes. Conduct market, consumer, and competitor research to improve messaging. Proofread and edit content for accuracy, clarity, and consistency. Contribute to creative ideation sessions and brand storytelling initiatives.
THE IDEAL CANDIDATE:
- Bachelor’s degree or equivalent experience in communication or marketing
- Minimum 3 years’ experience in copywriting
- Experience in the beauty industry
- Proficiency in writing clear, grammatically sound, concise, and compelling copy that resonates with target audiences and prompts desired actions.
- Strong portfolio showcasing diverse range of copywriting projects, including CRM emails, marketing campaigns, social media, print and packaging.
- Creativity, adaptability and the ability to work collaboratively with a team.
- Proficiency with common office software
- Excellent written and communications skills.
- Highly organised and resourceful with strong attention to detail.
Copywriter employer: Fable and Mane
Contact Detail:
Fable and Mane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarise yourself with Fable and Mane's brand voice and values. Dive into their website and social media to understand their tone and the type of content they produce. This will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your creativity by preparing a few sample pieces that align with Fable and Mane's style. Whether it's a mock product description or a social media post, having relevant examples ready can demonstrate your understanding of their brand and your copywriting skills.
✨Tip Number 3
Network within the beauty industry, especially with professionals who have experience in copywriting. Attend events or join online forums where you can connect with others in the field. This could lead to valuable insights and even referrals for the position.
✨Tip Number 4
Prepare to discuss how you can contribute to Fable and Mane's marketing goals. Think about how your previous experiences can translate into success for their campaigns, and be ready to share specific strategies or ideas during your interview.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Fable and Mane's brand voice and values. Read their website, social media, and any available marketing materials to get a feel for their style and messaging.
Tailor Your CV: Highlight your relevant experience in copywriting, especially within the beauty industry. Showcase your ability to create engaging content that aligns with brand voices, and include specific examples of past work.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for the beauty industry and your understanding of Fable and Mane's mission. Use this opportunity to showcase your creativity.
Showcase Your Portfolio: Include a link to your portfolio that features a diverse range of copywriting projects. Make sure to highlight pieces that demonstrate your ability to write for different platforms and audiences, particularly in the beauty sector.
How to prepare for a job interview at Fable and Mane
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your best copywriting work. Include a variety of projects, especially those related to the beauty industry, as this will demonstrate your versatility and understanding of the market.
✨Understand the Brand Voice
Before the interview, immerse yourself in Fable and Mane's brand voice. Familiarise yourself with their products and marketing materials to show that you can align your writing style with their unique tone and messaging.
✨Prepare for Creative Challenges
Be ready to participate in creative ideation sessions during the interview. Think about how you can contribute fresh ideas and be prepared to discuss how you approach brainstorming and collaboration with teams.
✨Research the Competition
Conduct thorough research on Fable and Mane's competitors in the beauty industry. Understanding their strategies and messaging will help you articulate how you can enhance Fable and Mane's copy and stand out in the market.
