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- Tasks: Create engaging content for marketing materials, social media, and product descriptions.
- Company: Join Fable and Mane, a modern hair care brand inspired by ancient Indian beauty secrets.
- Benefits: Enjoy a creative work environment with opportunities for growth and innovation.
- Why this job: Be part of a dynamic team that challenges norms and makes an impact in the beauty industry.
- Qualifications: Bachelor’s degree or equivalent, 3 years of copywriting experience, preferably in beauty.
- Other info: Collaborate with marketing and design teams to align messaging and enhance brand storytelling.
The predicted salary is between 28800 - 42000 £ per year.
Fable and Mane is an innovative, dynamic and modern hair care brand. It is inspired by ancient Indian beauty secrets and uses performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the best-selling brands in Sephora. Having recently launched in Cult Beauty, Nykaa, Selfridges and with many new products in the pipeline, we are looking to grow our family.
What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We are free to play, fostering creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success. Join us on this exciting path as we continue to expand and make our mark in the beauty industry.
As a Copywriter, you will create compelling content that aligns with our brand voice, engages our target audience and persuades consumers to purchase our products. You will be responsible for writing and editing various marketing materials, including, but not limited to, website copy, packaging copy, slogans, social media captions, and product descriptions. Your strategic mindset will ensure all copy supports our marketing funnel, content pillars, and storytelling efforts in a cohesive manner.
RESPONSIBILITIES:
- Develop clear, engaging, and brand-consistent copy across multiple platforms, including:
- Product descriptions for packaging, product pages and visual merchandising
- Website banners and landing pages
- Email campaigns
- Social media posts and captions
- Ad copy (digital and print)
- Press releases and blog articles
- Retail campaigns
- Digital campaigns
THE IDEAL CANDIDATE:
- Bachelor’s degree or equivalent experience in communication or marketing
- Minimum 3 years’ experience in copywriting
- Experience in the beauty industry
- Proficiency in writing clear, grammatically sound, concise, and compelling copy that resonates with target audiences and prompts desired actions.
- Strong portfolio showcasing diverse range of copywriting projects, including CRM emails, marketing campaigns, social media, print and packaging.
- Creativity, adaptability and the ability to work collaboratively with a team.
- Proficiency with common office software
- Excellent written and communications skills.
- Highly organised and resourceful with strong attention to detail.
Copywriter employer: Fable and Mane
Contact Detail:
Fable and Mane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarise yourself with Fable and Mane's brand voice and values. Dive into their website and social media to understand their tone and the type of content they produce. This will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Prepare a portfolio that showcases your best copywriting work, especially in the beauty industry. Highlight projects that demonstrate your ability to create engaging product descriptions, social media content, and marketing materials that resonate with consumers.
✨Tip Number 3
Stay updated on current trends in the beauty industry and be ready to discuss how these can influence Fable and Mane's marketing strategies. Showing your knowledge of market dynamics can set you apart as a candidate who understands the brand's context.
✨Tip Number 4
Network with professionals in the beauty and copywriting fields. Attend industry events or join online forums where you can connect with others. This can provide valuable insights and potentially lead to referrals or recommendations for the position.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand Fable and Mane's brand voice and values. Familiarise yourself with their products and marketing strategies to tailor your application accordingly.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the beauty industry and your understanding of Fable and Mane's mission. Highlight your relevant experience and how it aligns with the role of a Copywriter, showcasing your creativity and strategic mindset.
Showcase Your Portfolio: Include a strong portfolio that demonstrates your copywriting skills across various platforms. Make sure to highlight projects that are relevant to the beauty industry and showcase your ability to create engaging and persuasive content.
Tailor Your CV: Ensure your CV is tailored to the Copywriter position. Emphasise your experience in copywriting, particularly in the beauty sector, and include specific examples of how your work has driven engagement or sales.
How to prepare for a job interview at Fable and Mane
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your best copywriting work. Include a variety of projects, especially those related to the beauty industry, as this will demonstrate your versatility and relevance to Fable and Mane.
✨Understand the Brand Voice
Before the interview, immerse yourself in Fable and Mane's brand identity. Familiarise yourself with their tone of voice and messaging style, so you can discuss how you would align your writing with their unique approach.
✨Prepare for Creative Ideation
Be ready to participate in creative brainstorming during the interview. Think of innovative ideas for campaigns or product descriptions that could resonate with their target audience, showcasing your ability to think outside the box.
✨Research the Competition
Conduct thorough research on Fable and Mane's competitors in the beauty industry. Be prepared to discuss what sets them apart and how your copywriting can help elevate their brand in a crowded market.
