At a Glance
- Tasks: Lead field marketing initiatives and collaborate with sales teams across North West Europe.
- Company: Join a dynamic global security software company with a focus on innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Work in a supportive team culture with excellent career advancement opportunities.
- Why this job: Make a real impact by driving marketing strategies in a fast-paced environment.
- Qualifications: Experience in marketing and strong analytical skills are essential.
The predicted salary is between 50000 - 65000 € per year.
The Field Marketing Manager (FMM) will be the main marketing point of contact for the North West Europe (NWE) field sales team and will be focused on all aspects of field marketing in the NWE Region. This role will report to the Sr Manager, Field Marketing, EMEA. The FMM will assist with regional field campaigns and events throughout the region working in close partnership with the NWE Channel Marketing Manager and together they will ensure a comprehensive field and channel marketing plan for the region.
The successful candidate will facilitate the planning of all field marketing activities across the NWE region, including but not limited to strategic account engagement programs (ABM), events, seminars, digital and online campaigns. The ideal candidate will possess strong analytical skills to be able to report on campaign success by aligning to our marketing KPIs and will utilise data points for future planning. This region covers three distinct districts and the marketing and channel landscape is unique to each district. Therefore, an ability to strategise and remain focused is required. Close collaboration with sales leadership and their account managers is essential, whilst ensuring that the organisation’s strategic marketing imperatives are also met.
The FMM will collaborate with the RVP for the region and their District Sales Managers, listen to requirements and suggestions, and will share feedback to HQ marketing teams. A key part of this role will be the management of the regional marketing budget and ensuring end to end visibility of local marketing results; reporting on program effectiveness and conversion to leads/opportunities and closed business. Close alignment with the Business Development Representatives (BDRs) is essential as common goals are shared.
Roles and Responsibilities- Creation and successful reporting of F5’s regional marketing plan, which details the key initiatives and marketing campaigns that meets both field sales and strategic marketing requirements.
- Work alongside regional Field Marketing Manager (Channel) and solution marketing teams where local language support is required to support region.
- Participate in regional management discussions.
- Provide marketing support to sales leadership throughout the region and be able to clearly communicate marketing strategy and contribution.
- Take ownership of marketing planning throughout region to create a regional marketing plan that supports the sales team and meets strategic marketing goals whilst considering budget and resource availability.
- Understand the reporting processes within F5 and use data analytics to report on KPIs and regional contribution to EMEA marketing activities and goals.
- Appropriate and considered management of NWE field budget.
- Close liaison with local finance and legal teams to ensure compliance with fiscal and legal requirements.
- Participate as an active member in team meetings and activities.
- Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
- Experienced marketeer with a passion for working with field sales: practiced in planning, executing and reporting across a range of online and offline marketing activities.
- Success in working within a fast changing environment. Able to pivot quickly, juggle multiple tasks and execute campaigns at a high level.
- Prior experience of working within a global security/software organisation advantageous.
- Knowledge of target regions (with local language skills preferable).
- Proven record of working closely with sales as well as marketing colleagues throughout the business.
- Budgeting responsibility. Experience of planning with Field Marketing funds.
- First class organisation skills and strong project management skills.
- Excellent written and oral communication skills.
- Strong ability to work cross-functionally and cross-regionally.
- Good PC skills, particularly Microsoft Outlook, Word, Excel, PowerPoint. An understanding of Tableau and Marketo would be valuable.
- GDPR experience and working with double opt in countries advantageous.
- Degree in relevant field or equivalent experience preferred.
- Duties are performed in a normal office environment while sitting at a desk or computer table.
- Duties require the ability to utilise a computer, communicate over the telephone, and read printed material.
- Duties may require being on call periodically and working outside normal working hours (evenings and weekends).
Field Marketing Manager, North West Europe in London employer: F5
F5 is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Field Marketing Manager role in North West Europe. Employees benefit from a strong focus on professional growth, with opportunities to engage in strategic marketing initiatives while working closely with sales leadership. The company values diversity and inclusion, ensuring a supportive environment where innovative ideas thrive, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager, North West Europe in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, highlight your analytical skills and experience with campaign reporting. They want to see how you can contribute to their marketing KPIs.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like F5, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Field Marketing Manager, North West Europe in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Field Marketing Manager role. Highlight your experience in field marketing, especially in the North West Europe region, and how it aligns with our goals at StudySmarter.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to mention any relevant experience you have with data analytics and reporting on marketing KPIs. We want to see how you can use data to drive future marketing strategies!
Emphasise Collaboration:This position involves a lot of teamwork, so be sure to highlight your experience working closely with sales teams and other departments. Share examples of how you've successfully collaborated in the past to achieve common goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at F5
✨Know Your Region
Make sure you research the North West Europe region thoroughly. Understand the unique marketing landscape and challenges in each district. This will help you demonstrate your strategic thinking and ability to tailor marketing initiatives to local needs during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data analytics in past roles to measure campaign success. Bring examples of KPIs you've tracked and how you've adjusted strategies based on your findings. This will highlight your ability to align with the company's focus on data-driven decision-making.
✨Collaboration is Key
Emphasise your experience working closely with sales teams and other departments. Share specific examples of how you've collaborated on campaigns or projects, and how this led to successful outcomes. This will show that you understand the importance of cross-functional teamwork in achieving marketing goals.
✨Budget Management Experience
Discuss your experience managing marketing budgets and how you've ensured compliance with financial requirements. Be ready to explain how you've allocated resources effectively to maximise impact. This will demonstrate your capability to handle the budgeting responsibilities outlined in the job description.
