At a Glance
- Tasks: Lead field marketing initiatives and collaborate with sales teams across North West Europe.
- Company: Join a global leader in security and software solutions with a dynamic work culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Work in a supportive team with excellent career advancement opportunities.
- Why this job: Make a real impact by driving innovative marketing strategies in a fast-paced environment.
- Qualifications: Experience in marketing, strong analytical skills, and a passion for collaboration.
The predicted salary is between 50000 - 65000 € per year.
The Field Marketing Manager (FMM) will be the main marketing point of contact for the North West Europe (NWE) field sales team and will be focused on all aspects of field marketing in the NWE Region. This role will report to the Sr Manager, Field Marketing, EMEA. The FMM will assist with regional field campaigns and events throughout the region working in close partnership with the NWE Channel Marketing Manager and together they will ensure a comprehensive field and channel marketing plan for the region.
The successful candidate will facilitate the planning of all field marketing activities across the NWE region, including but not limited to strategic account engagement programs (ABM), events, seminars, digital and online campaigns. The ideal candidate will possess strong analytical skills to be able to report on campaign success by aligning to our marketing KPIs and will utilise data points for future planning. This region covers three distinct districts and the marketing and channel landscape is unique to each district. Therefore, an ability to strategise and remain focused is required. Close collaboration with sales leadership and their account managers is essential, whilst ensuring that the organisation’s strategic marketing imperatives are also met.
The FMM will collaborate with the RVP for the region and their District Sales Managers, listen to requirements and suggestions, and will share feedback to HQ marketing teams. A key part of this role will be the management of the regional marketing budget and ensuring end to end visibility of local marketing results; reporting on program effectiveness and conversion to leads/opportunities and closed business. Close alignment with the Business Development Representatives (BDRs) is essential as common goals are shared.
Roles and Responsibilities- Creation and successful reporting of F5’s regional marketing plan, which details the key initiatives and marketing campaigns that meets both field sales and strategic marketing requirements.
- Work alongside regional Field Marketing Manager (Channel) and solution marketing teams where local language support is required to support region.
- Participate in regional management discussions.
- Provide marketing support to sales leadership throughout the region and be able to clearly communicate marketing strategy and contribution.
- Take ownership of marketing planning throughout region to create a regional marketing plan that supports the sales team and meets strategic marketing goals whilst considering budget and resource availability.
- Understand the reporting processes within F5 and use data analytics to report on KPIs and regional contribution to EMEA marketing activities and goals.
- Appropriate and considered management of NWE field budget.
- Close liaison with local finance and legal teams to ensure compliance with fiscal and legal requirements.
- Participate as an active member in team meetings and activities.
- Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
- Experienced marketeer with a passion for working with field sales: practiced in planning, executing and reporting across a range of online and offline marketing activities.
- Success in working within a fast changing environment. Able to pivot quickly, juggle multiple tasks and execute campaigns at a high level.
- Prior experience of working within a global security/software organisation advantageous.
- Knowledge of target regions (with local language skills preferable).
- Proven record of working closely with sales as well as marketing colleagues throughout the business.
- Budgeting responsibility. Experience of planning with Field Marketing funds.
- First class organisation skills and strong project management skills.
- Excellent written and oral communication skills.
- Strong ability to work cross-functionally and cross-regionally.
- Good PC skills, particularly Microsoft Outlook, Word, Excel, PowerPoint. An understanding of Tableau and Marketo would be valuable.
- GDPR experience and working with double opt in countries advantageous.
- Degree in relevant field or equivalent experience preferred.
- Duties are performed in a normal office environment while sitting at a desk or computer table.
- Duties require the ability to utilise a computer, communicate over the telephone, and read printed material.
- Duties may require being on call periodically and working outside normal working hours (evenings and weekends).
Equal Employment Opportunity: It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.
Field Marketing Manager, North West Europe employer: F5
F5 is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Field Marketing Manager role in North West Europe. Employees benefit from comprehensive professional development opportunities, a collaborative environment with cross-functional teams, and the chance to make a significant impact on regional marketing strategies. With a focus on innovation and ethical practices, F5 ensures that its employees are supported and empowered to excel in their careers while contributing to meaningful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager, North West Europe
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, highlight your analytical abilities and how you've used data to drive marketing success. They’ll love hearing about your past campaigns and results.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like F5, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep it real! During interviews, be honest about your experiences and how you can contribute to their goals. Show them you’re not just another candidate, but someone who genuinely wants to help them succeed in the NWE region.
We think you need these skills to ace Field Marketing Manager, North West Europe
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Field Marketing Manager role. Highlight your experience in field marketing and any relevant campaigns you've managed, especially those that align with the NWE region.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to mention specific examples where you've used data to drive marketing decisions or report on campaign success. We love numbers that tell a story!
Emphasise Collaboration:This position is all about teamwork! Share experiences where you’ve worked closely with sales teams or other departments to achieve common goals. It’s key to show how you can bridge the gap between marketing and sales.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at F5
✨Know Your Region
Make sure you research the North West Europe region thoroughly. Understand the unique marketing and channel landscape of each district. This will help you demonstrate your ability to strategise effectively during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data analytics in past roles. Bring examples of how you've reported on campaign success and aligned with marketing KPIs. This will show that you can contribute to the company's goals through data-driven decisions.
✨Collaboration is Key
Highlight your experience working closely with sales teams and other departments. Be ready to share specific examples of how you've facilitated communication and collaboration to achieve common goals, as this role requires strong cross-functional teamwork.
✨Budget Management Experience
Discuss your experience with budgeting and resource allocation. Be specific about how you've managed marketing funds in previous roles and how you ensured compliance with financial requirements. This will demonstrate your capability to handle the regional marketing budget effectively.
