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For Companies At a Glance
- Tasks: Lead EMEA field marketing strategy and execute impactful campaigns.
- Company: Join F5, a leader in cybersecurity and digital innovation.
- Benefits: Competitive salary, diverse culture, and opportunities for growth.
- Why this job: Make a real impact in a dynamic tech environment focused on people.
- Qualifications: 8+ years in B2B field marketing with strong leadership skills.
- Other info: Collaborative atmosphere with a focus on mentorship and career development.
The predicted salary is between 36000 - 60000 £ per year.
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Role Overview
The Senior Manager, Field Marketing, EMEA is an experienced people leader responsible for designing the EMEA field marketing strategy that supports sales and company objectives across EMEA. This role focuses primarily on ensuring the effective planning, execution and reporting of field marketing activities, including account-based programs, regional campaigns and events by the field marketing managers. This role oversees the field marketing budget to deliver ROI. Reporting into the Senior Director, EMEA Marketing, the role partners closely with other EMEA marketing leaders, regional sales leaders and corporate marketing teams to deliver measurable pipeline and revenue impact.
Key Responsibilities
- Field Marketing Strategy & Execution
- Develop and execute EMEA field marketing plans aligned to GTM priorities, Regional Demand Centre campaigns, regional priorities, and sales targets.
- Own regional execution of integrated field campaigns, including ABM, events, virtual programs, and sales-driven initiatives.
- Adapt global programs to meet regional market needs while maintaining brand and messaging consistency.
- Sales Alignment & Stakeholder Management
- Act as a senior marketing partner to regional and local sales leadership.
- Collaborate with sales to identify priority accounts, territories, and opportunities for field programs.
- Establish strong operating cadence with Sales, Finance, Legal, and other functional stakeholders.
- Budget Ownership & Performance Reporting
- Own and manage the EMEA field marketing budget.
- Track performance against KPIs related to awareness, engagement, pipeline, and revenue contribution.
- Provide regular reporting, insights, and recommendations to marketing and sales leadership.
- Confident in sharing the value that marketing brings to the organisation through deep data analysis and impact sharing at QBRs.
- Cross-Regional & Global Collaboration
- Work closely with Regional Demand centre, product marketing, integrated marketing and operations teams to ensure integrated execution.
- Represent EMEA field marketing requirements in cross-functional forums and planning sessions.
- Share best practices with peer regions (AMER, LATAM, APCJ).
Background & Experience
- 8+ years’ experience in B2B field marketing, ideally within technology or SaaS.
- Experienced team manager demonstrating ability to mentor and motivate a dispersed team.
- Demonstrated experience partnering with regional sales teams to drive pipeline and revenue outcomes.
- Proven ownership of regional marketing programs from planning through execution and reporting.
Key Skills
- Strong field marketing and campaign orchestration expertise.
- Excellent stakeholder management and executive communication skills.
- Advanced budgeting, forecasting, and ROI analysis capability.
- Experience with CRM and marketing operations tools (e.g., SFDC, Tableau, Allocadia).
- Ability to operate autonomously while influencing across a matrixed organisation.
- Highly adaptable and results-driven in fast-moving environments.
- Ability to travel as required to support the field marketing team.
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.
Sr Manager, Field Marketing, EMEA in Chertsey employer: F5
Contact Detail:
F5 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr Manager, Field Marketing, EMEA in Chertsey
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out! If you see a role you love on our website, drop a message to someone in the company. A friendly introduction can go a long way in making you stand out.
✨Tip Number 4
Prepare for interviews like it’s game day! Research the company, understand their values, and come armed with questions. Show them you’re not just interested in the role, but in being part of their mission.
We think you need these skills to ace Sr Manager, Field Marketing, EMEA in Chertsey
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sr Manager, Field Marketing role. Highlight your experience in B2B field marketing and how it aligns with F5's mission to enhance the digital world.
Showcase Your Leadership Skills: As a people leader, it's crucial to demonstrate your ability to mentor and motivate teams. Share specific examples of how you've successfully led marketing initiatives and collaborated with sales teams to drive results.
Be Data-Driven: F5 values data analysis, so include metrics that showcase your impact on previous marketing campaigns. Talk about how you've tracked performance against KPIs and contributed to revenue growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at F5!
How to prepare for a job interview at F5
✨Know Your Field Marketing Inside Out
Before the interview, dive deep into F5's field marketing strategies and recent campaigns. Familiarise yourself with their approach to account-based marketing and how they align with sales objectives. This will help you speak confidently about how your experience can enhance their existing strategies.
✨Showcase Your Leadership Skills
As a Senior Manager, you'll need to demonstrate your ability to lead and motivate a team. Prepare examples of how you've successfully managed dispersed teams in the past, focusing on mentoring and driving results. Highlight specific instances where your leadership made a measurable impact.
✨Be Ready to Discuss Budget Management
Since budget ownership is key in this role, come prepared to discuss your experience with budgeting and ROI analysis. Bring examples of how you've tracked performance against KPIs and how your financial decisions have contributed to successful marketing outcomes.
✨Emphasise Collaboration and Stakeholder Management
F5 values strong partnerships across various teams. Be ready to share your experiences collaborating with sales, finance, and other stakeholders. Discuss how you've established effective communication and operating cadences to ensure alignment and success in marketing initiatives.