Sr Manager, Field Marketing, EMEA in Chertsey

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Role Overview

The Senior Manager, Field Marketing, EMEA is an experienced people leader responsible for designing the EMEA field marketing strategy that supports sales and company objectives across EMEA. This role focuses primarily on ensuring the effective planning, execution and reporting of field marketing activities, including account‑based programs, regional campaigns and events by the field marketing managers. This role oversees the field marketing budget to deliver ROI. Reporting into the Senior Director, EMEA Marketing, the role partners closely with other EMEA marketing leaders, regional sales leaders and corporate marketing teams to deliver measurable pipeline and revenue impact.

Key Responsibilities

• Field Marketing Strategy & Execution
  • Develop and execute EMEA field marketing plans aligned to GTM priorities, Regional Demand Centre campaigns, regional priorities, and sales targets.
  • Own regional execution of integrated field campaigns, including ABM, events, virtual programs, and sales‑driven initiatives.
  • Adapt global programs to meet regional market needs while maintaining brand and messaging consistency.
• Sales Alignment & Stakeholder Management
  • Act as a senior marketing partner to regional and local sales leadership.
  • Collaborate with sales to identify priority accounts, territories, and opportunities for field programs.
  • Establish strong operating cadence with Sales, Finance, Legal, and other functional stakeholders.
• Budget Ownership & Performance Reporting
  • Own and manage the EMEA field marketing budget.
  • Track performance against KPIs related to awareness, engagement, pipeline, and revenue contribution.
  • Provide regular reporting, insights, and recommendations to marketing and sales leadership.
  • Confident in sharing the value that marketing brings to the organisation through deep data analysis and impact sharing at QBRs.
• Cross‑Regional & Global Collaboration
  • Work closely with Regional Demand centre, product marketing, integrated marketing and operations teams to ensure integrated execution.
  • Represent EMEA field marketing requirements in cross‑functional forums and planning sessions.
  • Share best practices with peer regions (AMER, LATAM, APCJ).

Background & Experience

• 8+ years’ experience in B2B field marketing, ideally within technology or SaaS.
• Experience as team manager demonstrating ability to mentor and motivate a dispersed team.
• Demonstrated experience partnering with regional sales teams to drive pipeline and revenue outcomes.
• Proven ownership of regional marketing programs from planning through execution and reporting.

Key Skills

• Strong field marketing and campaign orchestration expertise.
• Excellent stakeholder management and executive communication skills.
• Advanced budgeting, forecasting, and ROI analysis capability.
• Experience with CRM and marketing operations tools (e.g., SFDC, Tableau, Allocadia).
• Ability to operate autonomously while influencing across a matrixed organisation.
• Highly adaptable and results‑driven in fast‑moving environments.
• Ability to travel as required to support the field marketing team.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all‑inclusive, and responsibilities and requirements are subject to change.

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.

F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job.