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- Tasks: Lead field marketing initiatives and collaborate with sales teams across North West Europe.
- Company: Join F5, a leader in cybersecurity and digital innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team that values collaboration and creativity.
- Why this job: Make a real impact in a dynamic environment while enhancing your marketing skills.
- Qualifications: Experience in marketing and strong analytical skills are essential.
The predicted salary is between 60000 - 75000 £ per year.
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
The Field Marketing Manager (FMM) will be the main marketing point of contact for the North West Europe (NWE) field sales team and will be focused on all aspects of field marketing in the NWE Region. This role will report to the Sr Manager, Field Marketing, EMEA.
The FMM will assist with regional field campaigns and events throughout the region working in close partnership with the NWE Channel Marketing Manager and together they will ensure a comprehensive field and channel marketing plan for the region. The successful candidate will facilitate the planning of all field marketing activities across the NWE region, including but not limited to strategic account engagement programs (ABM), events, seminars, digital and online campaigns.
The ideal candidate will possess strong analytical skills to be able to report on campaign success by aligning to our marketing KPIs and will utilise data points for future planning. This region covers three distinct districts and the marketing and channel landscape is unique to each district. Therefore, an ability to strategise and remain focused is required. Close collaboration with sales leadership and their account managers is essential, whilst ensuring that the organisation’s strategic marketing imperatives are also met. The FMM will collaborate with the RVP for the region and their District Sales Managers, listen to requirements and suggestions, and will share feedback to HQ marketing teams.
A key part of this role will be the management of the regional marketing budget and ensuring end to end visibility of local marketing results; reporting on program effectiveness and conversion to leads/opportunities and closed business. Close alignment with the Business Development Representatives (BDRs) is essential as common goals are shared.
Roles and ResponsibilitiesThe Field Marketing Manager is a key contributor to the regional sales organisation, with responsibility for the implementation of the regional field marketing plan. It offers the candidate significant opportunity to work in a cross functional role across the region.
Key deliverables:- Creation and successful reporting of F5’s regional marketing plan, which details the key initiatives and marketing campaigns that meets both field sales and strategic marketing requirements
- Work alongside regional Field Marketing Manager (Channel) and solution marketing teams where local language support is required to support region
- Participate in regional management discussions. Provide marketing support to sales leadership throughout the region and be able to clearly communicate marketing strategy and contribution
- Take ownership of marketing planning throughout region to create a regional marketing plan that supports the sales team and meets strategic marketing goals whilst considering budget and resource availability
- Understand the reporting processes within F5 and use data analytics to report on KPIs and regional contribution to EMEA marketing activities and goals
- Appropriate and considered management of NWE field budget
- Close liaison with local finance and legal teams to ensure compliance with fiscal and legal requirements
- Participate as an active member in team meetings and activities
- Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies
- Experienced marketeer with a passion for working with field sales: practiced in planning, executing and reporting across a range of online and offline marketing activities
- Success in working within a fast changing environment. Able to pivot quickly, juggle multiple tasks and execute campaigns at a high level
- Prior experience of working within a global security / software organisation advantageous
- Knowledge of target regions (with local language skills preferable)
- Proven record of working closely with sales as well as marketing colleagues throughout the business
- Budgeting responsibility. Experience of planning with Field Marketing funds
- First class organisation skills and strong project management skills
- Excellent written and oral communication skills
- Strong ability to work cross-functionally and cross-regionally
- Good PC skills, particularly Microsoft Outlook, Word, Excel, PowerPoint. An understanding of Tableau and Marketo would be valuable
- GDPR experience and working with double opt in countries advantageous
- Degree in relevant field or equivalent experience preferred
- Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilise a computer, communicate over the telephone, and read printed material
- Duties may require being on call periodically and working outside normal working hours (evenings and weekends)
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).
Equal Employment Opportunity: It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.
Remote: Primarily work from designated home location but can come into an F5 office to work or travel to an offsite location as needed.
Field Marketing Manager, North West Europe employer: F5 Networks, Inc.
Contact Detail:
F5 Networks, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager, North West Europe
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can contribute to their goals, especially in field marketing.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive marketing success in past roles. Numbers speak volumes in this game.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Field Marketing Manager, North West Europe
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Field Marketing Manager role. Highlight your experience in field marketing and how it aligns with the specific needs of the North West Europe region.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, don’t forget to mention any relevant experience you have with data reporting and campaign success metrics. We want to see how you can use data to drive marketing strategies!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your qualifications and experiences quickly.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at F5 Networks, Inc.
✨Know Your Stuff
Before the interview, dive deep into F5's mission and values. Understand their focus on cybersecurity and how it relates to the Field Marketing Manager role. Be ready to discuss how your experience aligns with their goals and how you can contribute to enhancing customer experiences.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, prepare examples of how you've used data to drive marketing decisions in the past. Bring specific metrics or KPIs from previous campaigns to demonstrate your ability to report on success and inform future strategies.
✨Be Ready to Collaborate
This position involves close collaboration with sales leadership and other teams. Think of examples where you've successfully worked cross-functionally. Highlight your communication skills and how you’ve managed to align marketing strategies with sales objectives.
✨Budgeting Know-How
As budgeting is a key responsibility, be prepared to discuss your experience managing marketing budgets. Share how you've allocated resources effectively in past roles and any tools or processes you used to ensure compliance and track spending.