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- Tasks: Lead the design and launch of a customer loyalty programme across various channels.
- Company: Join a vibrant, design-led fashion start-up focused on memorable customer experiences.
- Benefits: Enjoy a competitive salary, hybrid working, perks, and product discounts.
- Why this job: Shape the future of CRM in a high-growth environment with creative teams.
- Qualifications: 5+ years in CRM and loyalty marketing, ideally within fashion or lifestyle sectors.
- Other info: Opportunity to make a real impact while collaborating with diverse teams.
The predicted salary is between 60000 - 70000 £ per year.
CRM & Loyalty Manager
London | £60-70K | Hybrid (3 days in-office)
Fashion | Customer Experience | Growth-Focused
My client is an ambitious, design-led fashion start-up based in London, and they\’re on a mission to create meaningful, memorable customer experiences. As part of the continued growth, they are looking for a CRM & Loyalty Manager to take ownership of how they connect with their customers across email, SMS, loyalty, and in-store journeys.
If you\’re data-driven, creatively-minded, and passionate about lifecycle marketing, this is your chance to shape the future of CRM in a brand with big plans.
What You\’ll Be Doing
- Design and launch a customer loyalty programme across online and retail touchpoints
- Own and deliver the CRM calendar across email, SMS, push, and WhatsApp
- Define a cohesive customer experience strategy from email templates to on-site content
- Collaborate with stores and ecommerce to deliver a single customer view
- Build smart segmentation, test-and-learn frameworks, and automation strategies
- Work cross-functionally with brand, marketing, ecommerce, retail and tech teams
- Oversee internal and external resources, including agencies and tech partners
- Champion CRM best practices, compliance, and responsible data usage
- Build and maintain performance dashboards to track KPIs and lifetime value (LTV)
Campaigns, Strategy & Reporting
- Deliver high-performing campaigns aligned with brand tone and product moments
- A/B and multivariate testing of subject lines, creative, and send times
- Own segmentation, triggers, and personalisation across channels
- Monitor performance, campaign ROI, and guest lifecycle analytics
- Create insightful reports that influence company-wide decision-making
About You
- 5+ years in CRM, email, and loyalty marketing, ideally in fashion, beauty or lifestyle
- Proven experience leading multi-channel CRM strategies that deliver both emotional and commercial results
- Deeply guest-centric: you think in journeys, not just campaigns
- Hands-on with tools like Emarsys, Shopify, and NewStore
- Strategic thinker with strong execution skills – equally comfortable building emails or presenting to senior stakeholders
- Confident managing budgets, agencies, and a growing team
- Excited by a high-growth environment and the opportunity to make a real impact
What\’s in it for you?
- £60,000-£70,000 base salary (DOE)
- Hybrid working – 3 days per week in our vibrant London studio
- Big ownership, small egos: you\’ll shape the future of our customer experience
- Opportunity to work closely with creative, product and retail teams
- Perks, product discounts, and the energy of an entrepreneurial, mission-led brand
RSG Plc is acting as an Employment Agency in relation to this vacancy.
Loyalty Manager employer: F5 Consultants
Contact Detail:
F5 Consultants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty marketing, especially within the fashion industry. This will not only help you understand the brand's needs but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the fashion and CRM sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel CRM strategies you've implemented in the past. Highlight how these strategies improved customer engagement and drove sales, as this aligns closely with what the company is looking for.
✨Tip Number 4
Showcase your data-driven mindset by brushing up on analytics tools and methodologies. Be ready to explain how you've used data to inform decisions and optimise campaigns, as this is crucial for the role of a Loyalty Manager.
We think you need these skills to ace Loyalty Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and loyalty marketing, especially within the fashion or lifestyle sectors. Use specific examples that demonstrate your success in managing multi-channel strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer experience and lifecycle marketing. Mention how your skills align with the company's mission to create memorable customer experiences and provide examples of past successes.
Showcase Data-Driven Achievements: Since the role is data-driven, include metrics and KPIs from previous campaigns you've managed. Highlight your experience with tools like Emarsys and Shopify, and how you've used data to inform your strategies.
Demonstrate Cross-Functional Collaboration: Emphasise your ability to work cross-functionally with various teams. Provide examples of how you've successfully collaborated with marketing, ecommerce, and retail teams to enhance customer journeys and drive results.
How to prepare for a job interview at F5 Consultants
✨Showcase Your Data-Driven Mindset
As a CRM & Loyalty Manager, being data-driven is crucial. Prepare to discuss specific examples of how you've used data to inform your strategies and decisions in previous roles. Highlight any tools you've used, like Emarsys or Shopify, to demonstrate your hands-on experience.
✨Demonstrate Your Creative Side
This role requires a balance of creativity and strategy. Be ready to share innovative ideas for customer loyalty programmes or campaigns you've designed. Think about how you can connect emotionally with customers while driving commercial results.
✨Prepare for Cross-Functional Collaboration
You'll be working with various teams, so it's important to show that you're a team player. Have examples ready of how you've successfully collaborated with marketing, ecommerce, and retail teams in the past. This will illustrate your ability to build a cohesive customer experience.
✨Know Your KPIs
Understanding key performance indicators is essential for this role. Be prepared to discuss how you've tracked and reported on campaign performance in the past. Mention any specific metrics you've focused on, such as customer lifetime value (LTV) or campaign ROI, to show your analytical skills.
