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For Companies At a Glance
- Tasks: Lead e-commerce strategy, optimise website performance, and drive revenue growth.
- Company: Join F5 Consultants, a dynamic start-up focused on innovative e-commerce solutions.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Why this job: Be at the forefront of e-commerce, shaping customer experiences and driving impactful results.
- Qualifications: Experience in senior e-commerce roles, strong analytical skills, and knowledge of performance marketing required.
- Other info: This is a full-time director-level position with significant influence on business success.
The predicted salary is between 43200 - 72000 £ per year.
This role is pivotal in driving my start-up clients' revenue, enhancing customer experience, and ensuring the website is a high-performing, conversion-led platform. As Head of Ecommerce, you will be required to develop and execute the e-commerce strategy to drive revenue, customer acquisition, and retention as well as owning and optimising key performance metrics including conversion rate (CVR), average order value (AOV), and customer lifetime value (CLV).
Key Responsibilities
- Lead website development projects, working closely with developers to enhance site speed, navigation, and UX/UI.
- Oversee site merchandising, ensuring optimal product categorisation and placement to drive sales.
- Manage the integration of tools and technologies (AI-driven personalisation, product recommendations, on-site search, etc.).
- Drive A/B testing and CRO initiatives to improve conversion.
- Lead the trading strategy, ensuring the site is optimised for peak performance.
- Manage pricing, promotions, and online merchandising to maximise engagement and revenue.
- Own commercial reporting, delivering insights on trading performance and customer behaviour.
- Align with demand planning and logistics teams to ensure seamless stock availability and fulfilment.
- Work closely with brand marketing teams to align online campaigns with wider brand activations.
- Optimise marketing spend across paid media channels to ensure efficiency and ROAS.
What You’ll Need
- Proven experience in a senior e-commerce role within a DTC brand.
- Strong understanding of e-commerce platforms (Shopify Plus experience highly desirable).
- Solid experience in website management, CRO, UX, and site performance optimisation.
- Commercially driven, with experience in trading and revenue growth.
- Deep knowledge of performance marketing channels (Google Ads, Meta, Affiliates, SEO).
- Strong analytical mindset, comfortable working with Google Analytics, Looker, or other BI tools.
Head of Ecommerce employer: F5 Consultants
Contact Detail:
F5 Consultants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce
✨Tip Number 1
Network with professionals in the e-commerce space, especially those who have experience with DTC brands. Attend industry events or webinars to connect with potential colleagues and mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in e-commerce, particularly around conversion rate optimisation and user experience. Being able to discuss current strategies and tools during your conversations will demonstrate your passion and knowledge for the field.
✨Tip Number 3
Prepare to showcase your analytical skills by gathering case studies or examples of how you've used data to drive revenue growth in previous roles. This will help you stand out as a candidate who can deliver results based on performance metrics.
✨Tip Number 4
Research the specific e-commerce platforms mentioned in the job description, such as Shopify Plus. Understanding their functionalities and how they can be leveraged for business growth will give you an edge in discussions with the hiring team.
We think you need these skills to ace Head of Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce, particularly in DTC brands. Emphasise your achievements in driving revenue and optimising website performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for e-commerce and your understanding of the role. Mention specific strategies you've implemented in previous roles that align with the responsibilities listed in the job description.
Highlight Key Metrics: In your application, include key performance metrics you've managed, such as conversion rates, average order values, and customer lifetime values. This will demonstrate your analytical mindset and results-driven approach.
Showcase Technical Skills: Mention your familiarity with e-commerce platforms, especially Shopify Plus, and any tools you’ve used for A/B testing, CRO, and analytics. This will show that you have the technical expertise required for the role.
How to prepare for a job interview at F5 Consultants
✨Showcase Your E-commerce Expertise
Make sure to highlight your previous experience in senior e-commerce roles, especially within DTC brands. Be prepared to discuss specific strategies you've implemented that drove revenue growth and improved customer acquisition and retention.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come ready to discuss how you've used tools like Google Analytics or Looker to derive insights from data. Share examples of how these insights led to actionable changes in your previous roles.
✨Discuss Website Optimisation Strategies
Be prepared to talk about your experience with website management, CRO, and UX/UI improvements. Discuss specific projects where you enhanced site speed, navigation, or product placement to drive sales and improve conversion rates.
✨Align with Brand Marketing
Since collaboration with brand marketing teams is crucial, think of examples where you've successfully aligned online campaigns with broader brand strategies. Highlight how this synergy contributed to overall business goals.
