General Manager Sales Marketing in London

Join the premier fitness brand F45 Training taking the lead in growing our new studio in the Canary Wharf area in London. F45 Training is a global fitness community specialising in unique group workouts that are fast, fun and scientifically proven to promote rapid body transformation for customers. The F45 workouts combine elements of functional training, High-Intensity Interval Training (HIIT) and circuit training. Born in Australia, it’s the fastest growing fitness franchise in the world. The ‘F’ stands for Functional Training, the '45’ for total class time (45 mins) and it’s exploding in popularity. There are over 1,500 studios across 55 countries.

As the F45 Studio Manager, you will be the one to ensure that our new Canary Wharf Millharbour studio will be well-coordinated and productive by managing its procedures and coaching your team. The ideal candidate must be competent, have fitness leadership as well as sales experience and be able to plan/execute a multitude of operational/sales activities. As the lead for the sales function, the F45 Studio Manager must create and execute a lead generation/marketing strategy plan to grow fitness membership sales, as well as promote the health and wellness benefits associated with a healthy lifestyle. The F45 Studio Manager is not only a mentor, but an Ambassador of our brand, and a proven leader. The candidate must be an excellent leader who can motivate staff/members and provide and maintain the highest level of customer service. Ultimately the F45 Studio Manager's main responsibility is to grow the business and therefore takes the lead on all membership sales - from lead all the way to membership conversion. Your financial and professional success will be dictated on whether or not the business performs financially.

Culture that Crushes it! Our mission at F45 Training is to create the world’s greatest workout. This isn’t only about creating an unbelievable fitness experience-it’s about building a community and culture. Culture isn’t just about appearance. It’s about our core beliefs, how we treat each other, how we make decisions, and most importantly, bringing a sense of fun and friendship to everything we do.

Duties and Responsibilities:

• Studio Growth + Retention: Lead initial and ongoing sales initiatives (studio events, community outreach) ensuring membership acquisition and retention. Create annual marketing plan for social media, digital/print marketing, and community events. Manage all incoming leads to generate the highest conversion rate possible. Meet or exceed required performance metrics (KPI's).
• Operations: Manage the daily operations of the studio. Manage studio operating expense and payroll budgets within targets. Manage/coordinate vendors/suppliers. Maintain top-notch cleanliness, appearance and organization of the studio. Maintain serviceability of training equipment. Coaching world class sessions (12 hours per week minimum).
• Community: Provide and maintain the highest level of customer service by leading from the front and setting high standards for what you expect from your team. Execute community calendar promotions and events. Develop all F45 Challenge plans and execute all agreed plans.
• Brand Recognition: Ensure compliance and adherence to F45 business policies and standards. Assist with special projects, events, and promotions as needed. Demonstrate knowledge of the brand and model behaviour in accordance with company standards.
• Team Leadership: Recruit, hire, train, manage, and develop a dynamic team of fitness trainers and staff. Track and ensure accuracy of all mandatory education certifications/training for all trainers. Train and manage all staff in accordance with the F45 policies and methods. Develop a high energy culture through purpose driven and incentive based motivation. Plan and coordinate shift schedule and ensure the smooth running of a fully staffed daily class schedule. Prepare weekly and monthly reports for team based on Studio performance.

Qualifications:

• Level 3 PT Qualification or willingness to complete it.
• Sales experience in the Health & Fitness industry strongly preferred.
• Excellent communicator both verbally and in writing.
• Demonstrated ability to lead, motivate and develop others.

Compensation:

Salary: £36,000-£38,000 p.a. Incentives: F45 Training Canary Wharf Millharbour offers a very competitive bonus scheme. A target bonus of up to £6,000 p.a. paid quarterly is designed to attract and retain top talent.