Sales Development Representative in City of London

We are pushing the boundaries of Insurance Technology. INSTANDA is the world's first no code platform for Insurance. A pioneering Insurtech, we’re revolutionising the insurance industry by offering insurers a versatile tool to create, manage, and distribute digital insurance products. Our innovative technology empowers insurance carriers to adapt swiftly to market demands and navigate the evolving landscape. Our Technology is consistently recognised as the best policy administration platform for innovative insurers, winning awards in both the UK and US. INSTANDA has grown significantly in recent years and we are now a team of 200+ employees globally, with partnerships that operate worldwide. We’re continuing to grow our business and our Sales team is at the forefront of our growth plans.

The Role

We are looking for a driven and digitally savvy Sales Development Representative (SDR) to join our UK/EMEA team and play a pivotal role in accelerating business growth across Sales and Marketing. Sitting at the heart of our go-to-market strategy, you’ll be the vital link between marketing activity and sales execution, turning market engagement into qualified opportunities that fuel the sales pipeline. This role is perfect for someone who’s curious, confident, and motivated by results. You’ll blend data-driven insight with creativity and authentic relationship building to spark meaningful conversations with prospects across the insurance and Insurtech space. You’ll work hands-on with a suite of digital engagement tools from CRM and marketing automation platforms, an SDR AI tool to aid prospecting efficiency and LinkedIn Sales Navigator using them to research, target, and connect with the right audiences at the right time. You’ll help shape and activate campaigns, learn what resonates in the market, and directly influence how we grow. This is a UK-based role, with an expectation to be in our London office two days per week for collaboration, team sessions, and training.

What you will do

• Generate and qualify leads through a mix of digital outreach, social engagement, and data-driven prospecting to build a healthy, high-quality pipeline for the sales team.
• Leverage tools such as CRM, marketing automation, LinkedIn Sales Navigator, to research, segment, and prioritise target accounts.
• Create personalised outreach via email, social, video, and calls, ensuring every interaction reflects INSTANDA’s tone, value proposition, and understanding of the clients' world.
• Maintain and optimise CRM data to ensure real-time visibility and accurate reporting across the sales and marketing team.
• Collaborate closely with the EMEA Sales team to book and prepare high-quality discovery calls that convert into meaningful opportunities.
• Track, analyse, and report on weekly and quarterly performance metrics, using insights to continuously refine outreach strategy and improve conversion rates.
• Partner with Marketing and Sales to co-create targeted, creative campaigns that align with go-to-market themes and generate engagement across key segments (MGAs, carriers, and brokers).
• Build long-term, trusted relationships with prospects by being consultative, curious, and genuinely interested in solving their challenges.
• Adhere to INSTANDA’s information security policies, guidelines and best practices to protect our company and our clients.
• Contribute to a culture of security awareness within the company.

Requirements

• Exceptional communication skills, confident and engaging across written, verbal, and digital channels, with the ability to tailor messages to different audiences.
• Strong organisational and time management skills, with a disciplined approach to managing multiple prospects, tasks, and priorities in a fast-paced environment.
• Solid understanding of the B2B sales process, with a genuine curiosity about customer challenges and how technology can solve them.
• Proven hands-on experience using a variety of prospecting and outreach techniques, from email and social selling to video and calls, to generate engagement and interest.
• Comfortable working with data and sales performance metrics, using insights to refine targeting, messaging, and conversion rates.
• Digitally fluent, ideally with experience using tools such as LinkedIn Sales Navigator, Apollo/Artisan, Hubspot (or similar CRMs), and marketing automation platforms.
• Fast learner with a growth mindset, eager to understand our platform, the insurance market, and the evolving needs of our clients.
• Self-motivated and accountable, with a proactive approach to achieving goals and contributing to team success.

Experience

• 12 years experience in a Sales Development, Business Development, or Marketing-related role within a B2B environment ideally in SaaS, technology for insurance, or financial services.
• Experience using CRM systems (e.g. Hubspot) and prospecting or engagement tools.
• Familiarity with marketing automation platforms and the ability to collaborate with marketing teams to activate campaigns and follow up on demand generation activity.
• Comfortable managing outreach across multiple channels – email, phone, video, and social with a focus on quality, personalisation, and measurable results.
• Demonstrated ability to work collaboratively with cross-functional teams (Sales, Marketing, Product) and contribute to a fast-moving, high-growth environment.
• A proactive, self-motivated approach to learning new tools, understanding markets, and improving performance through data and feedback.

Benefits

• Competitive salary
• Generous 28 days holiday allowance, in addition to public holidays. For every year of service you complete, we’ll give you an additional days holiday (max. 5 days)
• One Dynamic Day per month on top of your holiday allowance to spend time doing the things you want to do or simply catching up with life admin.
• Freedom Pass work up to 4 weeks of the year from anywhere.
• FlexiBank you decide when to use your public holiday allocation.
• Hybrid Working approach varying with the nature of your role.
• Life cover; income protection and participation in the company pension scheme
• A competitive commission scheme is in operation for all sales/accounts roles
• £100 per month to put towards wellness activities.
• Annual learning & development allowance of £1,250
• Free access to LinkedIn learning and Microsoft ESI learning platform