At a Glance
- Tasks: Support F1's experiential programmes and manage partnerships with exciting brands.
- Company: Join Formula One Management Ltd, a leader in the thrilling world of motorsport.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Other info: Ideal for those passionate about sports and eager to learn in a vibrant industry.
- Why this job: Be part of a fast-paced team shaping unforgettable experiences in live events.
- Qualifications: 2+ years in partnership management; strong project management and relationship-building skills required.
The predicted salary is between 36000 - 60000 £ per year.
Formula One Management Ltd is currently seeking an Executive of Experiential Licensing to support F1's current portfolio of experiential licensees. This will involve supporting the day-to-day management and development of F1's experiential programmes; F1 Drive, F1 Arcade, and the Formula 1 Exhibition. The candidate will preferably have licensing/commercial partnerships account experience with knowledge of the live event/experiences landscape. They may have established relationships in the sector and/or an understanding of how to manage partnerships and deliver projects. They will be organised with a high level of attention to detail. A natural self-starter with the organisational skills to deliver against contractual requirements is critical.
Main Duties and Responsibilities
- Account management support of F1 Drive, F1 Arcade and the Formula 1 Exhibition
- With support of manager, work closely with F1's internal teams on brand IP approvals, marketing and promotion strategy, content development and other related areas
- Liaise and coordinate in limited timeframes with internal and external stakeholders on marketing opportunities and materials
- Partner with wider F1 commercial teams to support experiential partners where required e.g. across sponsorship, media rights, retail and consumer products
- Manage general financial reporting for experiential projects within remit
- Regular and consistent reporting and tracking to internal stakeholders
- Ensure housekeeping is kept highly functional across all management, operational and development areas within the experiential business
- Communicate and help support the licensee business plans
- Under the direction of the Head of Experiential Licensing, build and develop growth strategies, including understanding the live entertainment landscape, vision and direction of wider F1 business
About You
- Bachelor's Degree or equivalent qualification
- 2+ years of partnership account management in licensing/sports rights holder and/or live event space
- Proven track record of delivering against licensing/partnership delivery targets
- Project management and demonstrated organisational experience
- Strong account management skills and understanding of licensing business models
- An excellent project manager and relationship builder that creates win-win partnerships
- Commercial mindset, strategic and detail-orientated in project execution
- Ability to express and present ideas or facts concisely and precisely through PPT and in writing
- At ease working cross functionally and with internal stakeholders
- Comfort with analytics, excel modelling, royalty tracking and forecasting
- Ability to prioritise and handle numerous tasks simultaneously
- An understanding of Formula 1 will be an advantage though not essential
- Team player with the ability to build strong relationships internally and externally
- Resourceful with a focus on detail
- Ability to handle high pressure situations with poise, confidence and humour
- Collaborative and personable
- Open to learning from others
Division: Commercial
StudySmarter Expert Advice🤫
We think this is how you could land Experiential Licensing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for F1 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like F1 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with F1 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at F1. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Experiential Licensing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit F1. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of F1:Show us that you’ve done your homework! In your application, briefly mention what you admire about F1’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at F1
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at F1 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At F1, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
