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- Tasks: Shape product marketing strategies and collaborate with sales to reach target audiences.
- Company: Respected professional body with a supportive and collaborative culture.
- Benefits: Competitive salary, hybrid working model, and opportunities for career growth.
- Other info: Join a dynamic team and thrive in a meaningful role.
- Why this job: Make a real impact by connecting products with the right customers.
- Qualifications: Proven B2B product marketing experience and strong analytical skills.
The predicted salary is between 55000 - 55000 £ per year.
Are you a B2B product marketer who thrives at the intersection of insight, storytelling and sales? Do you want to shape how a respected professional body takes its products to market? Are you ready to own a remit, build something meaningful, and grow within a team that has your back? If so, this opportunity could be the right next move for you.
This is a newly shaped role that has been developed thoughtfully over recent months to reflect where our client needs to grow. It sits within a collaborative marketing directorate and works in close partnership with the Sales team to ensure products reach the right audiences in the right way. At its core, this is a role about fit: understanding our client’s products deeply, understanding the market clearly, and building the bridge between the two.
You will develop positioning and messaging, lead go-to-market planning for new product launches and updates, and work closely with the Brand Manager, Digital Marketing Lead and Content team to design campaigns and deliver against them. Performance and pipeline are central; you will own the lead generation funnel, ensuring that by the time a lead reaches the sales team, it's qualified, warm and ready.
Sales enablement is a significant part of the role. You will be the link between the product story and how it lands in front of clients and prospects by briefing the sales team, building support materials, and ensuring messaging is consistent and compelling from first touch to close.
Key facts:
- Full-time, permanent position
- Salary of up to £55,000 p.a.
- Hybrid working model – 2 days a week in our client’s office in Swindon
What You’ll Bring:
- Proven B2B product marketing experience, ideally in a channel or partner-led environment
- A strong track record in go-to-market planning and execution
- Experience working directly with sales teams to support lead generation and conversion
- Confident using marketing automation and CRM tools (HubSpot, Salesforce or similar)
- Strong analytical skills with the ability to turn data into clear decisions
- Excellent communication skills and the ability to manage multiple stakeholders
- Line management experience
- Experience in a membership, professional body, charity or not-for-profit environment
Interested? For a confidential conversation with FJWilson Talent before applying, you can contact us on 0203 195 3600, or email us at resourcingteam@fjwilson.com.
Product Marketing Manager employer: F.J. WILSON
Contact Detail:
F.J. WILSON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you understand their market and how you can help bridge the gap between their offerings and potential clients.
✨Tip Number 3
Practice your storytelling skills. You’ll need to convey how your experience aligns with their needs, so craft a narrative that highlights your B2B product marketing successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of our client. Show us that you get their products and the market they operate in!
Craft a Compelling Story: We love a good story! Use your application to weave together your experiences and achievements in product marketing. Highlight how you've successfully bridged the gap between product insights and sales, just like we aim to do.
Be Clear and Concise: Keep it straightforward! We appreciate clarity, so make sure your CV and cover letter are easy to read. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. We want to see your skills shine through without any fluff!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at F.J. WILSON
✨Know Your Product Inside Out
Before the interview, dive deep into the products you'll be marketing. Understand their features, benefits, and how they fit into the market. This knowledge will help you articulate compelling stories that resonate with both the sales team and potential clients.
✨Master the Art of Storytelling
Prepare to showcase your storytelling skills. Think about how you can weave narratives around the products that highlight their value. Practice explaining how these stories can bridge the gap between product features and customer needs, making it easier for the sales team to engage prospects.
✨Familiarise Yourself with Sales Enablement
Since sales enablement is a key part of the role, brush up on how to create effective support materials. Be ready to discuss examples of how you've previously helped sales teams by providing them with the right tools and messaging to convert leads into customers.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to inform your marketing strategies. Bring examples of how you've turned insights into actionable plans, especially in lead generation and conversion. This will demonstrate your ability to make data-driven decisions that align with business goals.