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For Companies At a Glance
- Tasks: Lead global co-marketing initiatives with tech partners to drive demand and growth.
- Company: Join Dun & Bradstreet, a leader in data and AI solutions.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Dynamic role with significant scope for innovation and career advancement.
- Why this job: Shape impactful marketing strategies and collaborate with top-tier partners.
- Qualifications: 12+ years in B2B marketing, strong leadership, and communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Shape the Future with Dun & Bradstreet. The Principal, Marketing for Alliances & Partnerships leads high-impact global co-marketing initiatives with hyperscaler partners to drive demand, pipeline growth, and measurable market impact. This role owns the development and activation of a global partnership marketing strategy aligned to commercial and go-to-market priorities, bringing data and AI solutions to life through compelling joint messaging, campaigns, and scalable demand programs. This is a senior, highly visible role with significant scope to build, shape, and innovate across global markets. Positioned at the heart of a dynamic partner ecosystem, the role works closely with global partnerships, sales, and specialist marketing teams to deliver standout joint marketing initiatives, deepen partner relationships, and accelerate growth. Success in this role requires strong cross-functional leadership, global stakeholder management, and the ability to translate complex data and AI value propositions into clear, partner-led narratives.
Essential Key Responsibilities
- Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go-to-market goals to drive demand, pipeline, and growth.
- Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams.
- Lead the end-to-end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact.
- Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high-quality, scalable partner marketing programs globally.
- Co-create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success.
- Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI.
- Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions.
- Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.
What we're looking for
- 12+ years’ experience in B2B marketing and go-to-market roles, ideally within complex, global environments.
- Proven experience leading global B2B co-marketing initiatives with large technology or platform partners, including ownership of Market Development Funds (MDF).
- Strong understanding of data, analytics, AI, and cloud technology ecosystems, and how to position these solutions in partnership-led go-to-market motions.
- Demonstrated success driving demand generation, pipeline acceleration, and full-funnel marketing at scale.
- Experience operating effectively within large, global, matrixed organisations.
- Highly skilled at influencing senior internal and external stakeholders across regions, without direct authority.
- A strong strategic thinker who is equally comfortable rolling up their sleeves to execute.
- Excellent partner-facing communication and presentation skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong program and project management capabilities, with experience running multiple global initiatives in parallel.
- Confident user of Microsoft Office tools and collaboration platforms.
- A proactive, ownership-driven mindset; curious, solutions-oriented, and motivated to connect people and teams to drive results.
- A continuous learning mindset, with a strong interest in developing new skills through collaboration, relationships, and formal learning opportunities.
Location
This role will be based in our offices in Paddington, London. We work on a hybrid basis with at least 3 days a week in the office.
Principal, Marketing - Alliances & Partnerships (R-19167) employer: Eyeota
Contact Detail:
Eyeota Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal, Marketing - Alliances & Partnerships (R-19167)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, and meetups related to marketing and partnerships. Building relationships can open doors that a CV just can't.
✨Showcase Your Expertise
Create content that highlights your knowledge in B2B marketing and data solutions. Whether it's a blog post, a LinkedIn article, or even a video, showing off your skills can attract attention from potential employers.
✨Leverage Social Media
Use platforms like LinkedIn to engage with companies you're interested in. Comment on their posts, share relevant articles, and connect with employees. This can help you get noticed and might even lead to job opportunities.
✨Apply Through Our Website
Don't forget to check out our careers page and apply directly through our website. It shows you're genuinely interested and gives you a better chance of landing that interview!
We think you need these skills to ace Principal, Marketing - Alliances & Partnerships (R-19167)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Principal, Marketing role. Highlight your experience in B2B marketing and co-marketing initiatives, especially with technology partners. We want to see how your skills align with our goals!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven demand and pipeline growth in previous roles. Use metrics where possible to demonstrate your impact. We love numbers that tell a story!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language to explain complex ideas, especially around data and AI solutions. We appreciate clarity and want to see your ability to communicate effectively.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Eyeota
✨Know Your Partners
Before the interview, dive deep into Dun & Bradstreet's partnerships and alliances. Understand their hyperscaler partners and how they position data and AI solutions. This knowledge will help you articulate how your experience aligns with their global partnership marketing strategy.
✨Showcase Your Success Stories
Prepare to discuss specific examples of your past B2B marketing initiatives, especially those involving co-marketing with large tech partners. Highlight measurable outcomes, like pipeline growth or demand generation, to demonstrate your impact and effectiveness in similar roles.
✨Master the Art of Storytelling
Since this role requires translating complex data and AI concepts into clear narratives, practice telling compelling stories about your previous projects. Focus on how you’ve built trusted relationships and delivered standout marketing initiatives that resonate with partners and stakeholders.
✨Be Ready for Strategic Discussions
Expect questions around strategic thinking and project management. Prepare to discuss how you've successfully managed multiple global initiatives simultaneously, and be ready to share your approach to optimising marketing funds for maximum ROI.