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- Tasks: Lead global co-marketing initiatives with tech partners to drive demand and growth.
- Company: Join Dun & Bradstreet, a leader in data and AI solutions.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Dynamic role with significant scope for innovation and career advancement.
- Why this job: Shape impactful marketing strategies and collaborate with top-tier partners.
- Qualifications: 12+ years in B2B marketing with strong leadership and communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Shape the Future with Dun & Bradstreet. The Principal, Marketing for Alliances & Partnerships leads high-impact global co-marketing initiatives with hyperscaler partners to drive demand, pipeline growth, and measurable market impact. This role owns the development and activation of a global partnership marketing strategy aligned to commercial and go-to-market priorities, bringing data and AI solutions to life through compelling joint messaging, campaigns, and scalable demand programs.
This is a senior, highly visible role with significant scope to build, shape, and innovate across global markets. Positioned at the heart of a dynamic partner ecosystem, the role works closely with global partnerships, sales, and specialist marketing teams to deliver standout joint marketing initiatives, deepen partner relationships, and accelerate growth. Success in this role requires strong cross-functional leadership, global stakeholder management, and the ability to translate complex data and AI value propositions into clear, partner-led narratives.
Essential Key Responsibilities- Define and activate a global partnership marketing strategy for hyperscaler partners, aligned to enterprise priorities and go-to-market goals to drive demand, pipeline, and growth.
- Act as the global marketing lead for strategic partners, building trusted relationships and serving as the connective link between partner organisations, sales, and marketing teams.
- Lead the end-to-end design and delivery of joint global marketing initiatives, including thought leadership, events, webinars, content, and integrated demand campaigns, with a clear focus on measurable pipeline impact.
- Partner closely with specialist marketing teams (analytics, marketing operations, brand, content, creative, communications, and events) to deliver high-quality, scalable partner marketing programs globally.
- Co-create compelling joint messaging, content, and narratives with partners that clearly articulate shared value propositions, priority use cases, and customer success.
- Own the planning, governance, and optimisation of Market Development Funds (MDF), ensuring investment is strategically aligned and delivers strong ROI.
- Leverage partner channels, platforms, and ecosystems to extend reach, strengthen credibility, and accelerate awareness of joint data and AI solutions.
- Use data, insights, and performance reporting to continuously optimise initiatives and provide clear visibility to senior stakeholders on impact and effectiveness.
- 12+ years’ experience in B2B marketing and go-to-market roles, ideally within complex, global environments.
- Proven experience leading global B2B co-marketing initiatives with large technology or platform partners, including ownership of Market Development Funds (MDF).
- Strong understanding of data, analytics, AI, and cloud technology ecosystems, and how to position these solutions in partnership-led go-to-market motions.
- Demonstrated success driving demand generation, pipeline acceleration, and full-funnel marketing at scale.
- Experience operating effectively within large, global, matrixed organisations.
- Highly skilled at influencing senior internal and external stakeholders across regions, without direct authority.
- A strong strategic thinker who is equally comfortable rolling up their sleeves to execute.
- Excellent partner-facing communication and presentation skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong program and project management capabilities, with experience running multiple global initiatives in parallel.
- Confident user of Microsoft Office tools and collaboration platforms.
- A proactive, ownership-driven mindset; curious, solutions-oriented, and motivated to connect people and teams to drive results.
- A continuous learning mindset, with a strong interest in developing new skills through collaboration, relationships, and formal learning opportunities.
This role will be based in our offices in Paddington, London. We work on a hybrid basis with at least 3 days a week in the office.
Principal, Marketing - Alliances & Partnerships (R-19167) in London employer: Eyeota
Contact Detail:
Eyeota Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal, Marketing - Alliances & Partnerships (R-19167) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your past projects and achievements. This is your chance to shine and demonstrate how you can bring value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their goals. Remember, it’s not just about what you’ve done, but how it fits into their vision.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us shape the future. Plus, applying directly gives you a better chance of being noticed by our hiring team.
We think you need these skills to ace Principal, Marketing - Alliances & Partnerships (R-19167) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in B2B marketing and any co-marketing initiatives you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about partnerships and how you can drive demand and growth. Keep it engaging and relevant to the job description.
Showcase Your Achievements: Quantify your successes! Whether it's pipeline growth or successful campaigns, we love numbers that tell a story. Make sure to include metrics that demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Eyeota
✨Know Your Partnerships
Before the interview, dive deep into Dun & Bradstreet's current partnerships and alliances. Understand their hyperscaler partners and how they position their data and AI solutions. This knowledge will help you articulate how you can contribute to their global partnership marketing strategy.
✨Showcase Your B2B Experience
Be ready to discuss your 12+ years of B2B marketing experience, especially in complex global environments. Prepare specific examples of successful co-marketing initiatives you've led, particularly those involving Market Development Funds (MDF). This will demonstrate your capability to drive demand and pipeline growth.
✨Communicate Clearly
Practice translating complex data and AI concepts into simple, compelling narratives. During the interview, focus on your communication skills by presenting your ideas clearly and confidently. This is crucial for building trust with partners and stakeholders.
✨Demonstrate Strategic Thinking
Prepare to discuss how you approach strategic planning and execution. Share examples of how you've successfully managed multiple global initiatives simultaneously. Highlight your ability to influence senior stakeholders and drive results without direct authority, showcasing your leadership skills.