At a Glance
- Tasks: Lead digital and social media campaigns while supporting broader communications initiatives.
- Company: Join a top UK pharmaceutical and healthcare company with a global impact.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make a difference in healthcare communications and engage with key audiences.
- Qualifications: Experience in digital communications and social media management is essential.
The predicted salary is between 40000 - 50000 £ per year.
An exciting opportunity has arisen to join one of the UK’s leading pharmaceutical and healthcare companies as a Specialist in Policy and Communications.
Position Overview
You’ll be joining a worldwide network of communications and policy experts under the Global Strategy Access, Policy and Communications organisation. Policy and Communications lead and deliver corporate and strategic communications that support business priorities, shape external reputation, and contribute to the wider healthcare policy environment. This role plays a key part in advancing the company’s digital and social media presence, while also contributing to broader communications and policy priorities.
Sitting within the UK Policy and Communications team and reporting to the Digital and Social Lead, the Specialist will lead digital and social activity, while supporting wider Policy & Communications initiatives, ensuring alignment between digital execution and broader policy and communications objectives. The successful candidate will work closely with cross‑functional teams across the organisation, as well as global colleagues, to deliver high‑quality, insight‑led activity that enhances engagement with key audiences.
Ideal Skills & Competencies
- Designing and delivering digital‑first communication plans and campaigns across multiple channels
- Social media management including content planning, publishing, optimisation and channel management
- Developing engaging content for digital platforms, with an understanding of audience targeting and messaging
- Using data and insights to measure performance and optimise communications activity
- Understanding the role of Policy and Communications in shaping reputation, stakeholder engagement and policy impact
- Working within a regulated environment, ensuring compliance with governance frameworks and policies
- Stakeholder engagement and collaboration across internal teams and external partners
Key Competencies and Behaviours
- Excellent verbal and written communication skills
- Strong collaboration and stakeholder management skills
- A proactive, solutions‑focused and flexible approach
- Ability to manage multiple priorities in a fast‑paced environment
- Analytical mindset with a focus on continuous improvement
- Strong attention to detail and organisational capability
- Curiosity to understand the broader healthcare, policy and communications landscape
Key Tasks
Activities will focus on delivering high‑quality digital communications while contributing to broader priorities across policy and communications.
Digital & Social Media
- Leading the execution of paid and organic digital and social media campaigns, from planning through to delivery and evaluation
- Managing company‑owned social media channels, including:
- Content planning and calendar development
- Publishing and optimisation
- Community management and moderation
- Creating and coordinating digital content, including copy and multimedia assets aligned to key campaigns
- Monitoring performance and producing insights and recommendations to improve effectiveness
- Tracking emerging digital trends, risks and opportunities to inform future strategy
- Ensuring all digital and communications activity aligns with internal policies and external regulatory requirements
- Providing guidance and training to colleagues on digital and social media best practice
Policy & Communications Campaigns
- Supporting the development and delivery of integrated policy & communications programmes aligned to business priorities
- Monitoring the external environment to identify policy developments, stakeholder priorities and reputational considerations
- Contributing to the development of materials that support engagement with external stakeholders and policy audiences
- Contributing to content development for broader policy & communications activity (e.g. campaigns, announcements, stakeholder engagement)
- Supporting internal communications and engagement initiatives where required
Job Dimensions
This role is predominantly head office based in London with hybrid working arrangements available. Occasional travel may be required within the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Social Media Specialist in London
✨Unlock Networking Opportunities
Dive into industry-specific events like pharmaceutical conferences and seminars, where you can meet hiring managers from companies like EyeBio. These are goldmines for making connections and learning about job openings before they hit the mainstream job boards.
✨Join Relevant Professional Bodies
Get involved with organisations such as the Royal Pharmaceutical Society or your local pharmaceutical professionals' network. Being an active member can boost your credibility and may even lead to job referrals in top organisations like EyeBio.
✨Leverage Internships for Full-time Roles
If you can, consider pursuing internships in the pharmaceutical industry, especially with companies like EyeBio. These opportunities often pave the way for full-time positions and allow you to demonstrate your capabilities firsthand.
✨Tailor Your Approach
When you're applying for roles, don't rush it! Take the time to customise your applications for specific positions, showcasing relevant skills and experiences that align with what EyeBio is looking for. A tailored application can really make you stand out!
We think you need these skills to ace Digital & Social Media Specialist in London
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at EyeBio!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show EyeBio that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at EyeBio!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At EyeBio, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at EyeBio
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at EyeBio that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
✨Showcase Relevant Experience
If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with EyeBio’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
