At a Glance
- Tasks: Lead marketing strategies to drive growth and engagement for Eye Emporium.
- Company: Join a family-focused optician brand with a purpose-driven mission.
- Benefits: Hybrid work, competitive salary, and opportunities for professional development.
- Other info: Be part of a diverse team committed to inclusion and personal growth.
- Why this job: Make a real impact in a growing business dedicated to good vision and hearing.
- Qualifications: Proven marketing leadership experience, especially in CRM and ecommerce.
The predicted salary is between 60000 - 80000 £ per year.
Eye Emporium is an independent optician, contact lens specialist, and qualified audiology provider. We have cared for London since 1982 — fifteen practices, a clinical reputation built over four decades, and a large, highly engaged customer base who trust us with their eyes and ears.
We are now building something with more purpose behind it: the optician brand for good. This year we are applying for B Corp certification, and we are reshaping the brand around a simple idea — that good vision and good hearing are the foundation of a good life.
The role involves leading all marketing activity across Eye Emporium. You will own the brand and the marketing engine end to end: positioning, CRM, lifecycle, campaigns, ecommerce, and events. The brief is to turn a purposeful brand and a large, engaged database into sustained commercial growth — more visits, deeper relationships, and higher customer lifetime value.
What you'll own:
- CRM and customer lifetime value: Build and run CRM strategy across email, SMS, and digital to retain, re-engage, and grow the value of every customer relationship.
- Brand and positioning: Bring the "brand for good" positioning to life across every touchpoint.
- Digital and ecommerce: Own ecommerce as a growth channel: category selection, UX, conversion, and performance.
- Campaigns and product launches: Lead go-to-market for new products and services across digital, in-practice, and partner channels.
- Events and brand activation: Develop customer-facing events as genuine growth and loyalty levers.
- Reporting: Track the metrics that matter: ecommerce performance, booking conversion, retention curves, CRM ROI, lifetime value.
What success looks like:
- The database becomes a reliable, growing revenue channel through CRM and lifecycle marketing.
- Measurable growth in customer lifetime value and repeat visits across eyecare and audiology.
- Higher conversion of eye test and hearing bookings from digital and in-practice prompts.
- A purposeful brand that customers understand and trust.
- A stronger, more engaged customer base and clearer brand visibility across London.
What we're looking for:
- A track record in marketing leadership: brand, CRM, lifecycle, and ecommerce growth.
- Genuinely strong CRM expertise — segmentation, automation, lifecycle design.
- Hands-on experience with CRM platforms, performance marketing, and ecommerce.
- A commercial and analytical mind.
- Belief in the value of a purposeful business.
Inclusion is core to our mission, and we're committed to building a kind, inclusive workplace where everyone is empowered to grow and succeed.
Senior Marketing Manager in London employer: Eye Emporium Group
Eye Emporium Group is an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee growth and development. As a Senior Marketing Manager, you will play a pivotal role in shaping a purposeful brand while enjoying the benefits of a hybrid work environment in London, alongside opportunities for meaningful contributions to community-focused initiatives like our B Corp certification. Join us in making a difference in eyecare and audiology, where your expertise will be valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Eye Emporium Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Eye Emporium Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Eye Emporium Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Eye Emporium Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Eye Emporium Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Eye Emporium Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Eye Emporium Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Eye Emporium Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Eye Emporium Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Eye Emporium Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
