At a Glance
- Tasks: Lead a dynamic team to transform EY.com and enhance client experiences.
- Company: Join a global leader in branding, marketing, and communications.
- Benefits: Competitive pay, flexible working, and continuous learning opportunities.
- Other info: Be part of a diverse culture that values innovation and collaboration.
- Why this job: Make a real impact on digital strategy and client engagement.
- Qualifications: Experience in digital leadership and website strategy is essential.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a creative, driven and experienced digital leader who will transform EY.com in the UK to deliver an exceptional client experience. The role will lead a team of 14 people across the UK and India and will be accountable for redesigning, creating and delivering a UK digital experience that aligns with Global web guidelines, supports brand and sales objectives, and converts site visits into conversations.
Your Key Responsibilities
- Agree clear objectives with business and BMC stakeholders to support brand and sales for priority products and services.
- Create a data‑based strategy for content and journeys to maximise traffic and engagement, including SEO, competitor analysis and site performance.
- Recommend and deliver client journeys and target actions, ensuring alignment with sales teams and measuring response.
- Prioritise inbound requests for ey.com content to support business strategy and regulatory requirements.
- Identify and implement AI tools to enhance relevance and engagement of EY.com content.
- Work with stakeholders to keep product and service pages up to date, maintain taxonomy and technical aspects, and ensure smooth site operation.
- Lead Digital Portfolio Managers and Digital Content Managers to agree on content plans, manage the global content pipeline, and deliver localised or new materials.
- Deliver all regulatory‑required content within tight timeframes.
- Build and publish materials using page builders on a clear schedule.
- Champion AI tools to improve content creation efficiency.
- Deliver regular performance updates on traffic, search rankings, on‑site behaviour and benchmarking.
- Ensure data is shared with stakeholders and translated into site/content recommendations.
- Keep abreast of technology advances and recommend how they impact ey.com/uk.
- Lead the development of AI tools and test‑and‑learn programmes.
Team Leadership
- Build and lead a high‑performing digital team that is collaborative, innovative and delivers excellence.
- Build strong relationships with Global BMC and EMEIA colleagues to influence and shape digital strategy.
Skills and Attributes for Success
- Strategic leadership mindset – set a vision and energise the team and business.
- Deep stakeholder management skills – communicate vision and gain consensus.
- Creative thinking and problem‑solving; lead the team to deliver the best digital experience.
- Excellent technical knowledge of website strategy, development, delivery and measurement.
- Continuous learning – stay on top of emerging technology and identify opportunities.
- Experience leading content creation teams and producing compelling materials that support commercial objectives.
- Experience setting editorial decision‑making processes and running quality control.
- Excellent people leadership across disparate locations, driving development and delivery under pressure.
- Ability to work in a high‑pace, agile environment and manage multiple priorities.
- Demonstrable experience aligning website objectives with commercial strategy and outcomes.
To qualify for the role you must have
- Proactive, problem‑solving mindset and resilience to lead a transformation programme in a complex organisation.
- Established experience in a similar role (degree in a relevant field or professional qualifications not mandatory).
- Exceptional technical knowledge of website design (preferably Adobe AEM), UX, SEO, marketing automation and leading digital content creation teams.
- A strong track record in leadership and strategic management.
- Experience working in large/matrix B2B organisations and balancing stakeholder requirements.
What We Offer
- Competitive remuneration package with individual and team performance rewards.
- Comprehensive Total Rewards package supporting flexible working and career development.
- Continuous learning opportunities to develop mindset and skills for future challenges.
- Transformative leadership support – coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture that empowers every team member to shine.
UK Digital Leader - Associate Director- BMC in Newcastle upon Tyne employer: EY
At EY, we pride ourselves on being an exceptional employer that fosters a diverse and inclusive culture, empowering our team members to excel in their roles. As the UK Digital Leader, you will benefit from a competitive remuneration package, flexible working arrangements, and continuous learning opportunities that support your professional growth. Join us in a collaborative environment where innovative thinking is encouraged, and together we will transform the digital landscape for EY.com in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land UK Digital Leader - Associate Director- BMC in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their values and goals. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace UK Digital Leader - Associate Director- BMC in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital leadership and content strategy. We want to see how your skills align with the role of UK Digital Leader, so don’t hold back on showcasing your relevant achievements!
Showcase Your Creativity:This role is all about transforming EY.com, so let your creative side shine through! Include examples of innovative projects you've led or contributed to, especially those that improved user experience or engagement.
Highlight Your Leadership Skills:We’re looking for someone who can lead a diverse team effectively. Share specific instances where you’ve built high-performing teams or influenced stakeholders to achieve common goals. This will show us you have what it takes to drive our digital strategy.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it makes the whole process smoother for everyone involved!
How to prepare for a job interview at EY
✨Know Your Digital Landscape
Before the interview, dive deep into the current state of EY.com and its digital strategy. Familiarise yourself with their branding, marketing, and communications approach. Be ready to discuss how you can enhance user experience and drive engagement through innovative digital solutions.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading diverse teams and managing stakeholder relationships. Think about specific challenges you've faced and how you motivated your team to achieve strategic goals. This will demonstrate your capability to lead a high-performing digital team.
✨Data-Driven Decision Making
Since the role involves creating data-based strategies, come equipped with insights on how you've used data analytics to inform content strategies or improve site performance in the past. Discuss any tools or methodologies you’ve employed to measure success and optimise digital experiences.
✨Embrace AI and Innovation
Given the emphasis on AI tools in the job description, be prepared to discuss your experience with AI in digital marketing. Share examples of how you've implemented AI solutions to enhance content relevance and engagement, and express your enthusiasm for staying ahead of technology trends.
