Digital Portfolio Manager - BMC in Manchester

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The opportunity

Our clients are navigating a complicated world. Tumultuous geo-political, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems. EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence. Our teams provide the bold thinking, deep sector expertise and brilliant solutions that enable our clients to solve their biggest problems and thrive. Our strategy in the UK is laser focused around these issues.

This role is part of a newly formed team that will transform EY.com in the UK to give an incredible client experience that makes us discoverable, lands our messages, builds consideration and converts site visits into conversations. As part of a team of three Digital Portfolio Managers, this role will be responsible for setting the ey.com agenda for a portfolio of the most important topics for our clients, and for communicating our key services in the most compelling way possible. They will have a solid grasp of the potential of AI to enhance their outputs and increase speed to market.

Your Key Responsibilities

• Agree clear objectives with business and BMC stakeholders within a portfolio of priority products and services for how ey.com will support brand and sales, or deliver required corporate and regulatory-required content.
• Create data-based strategy within a portfolio of priority products, services or corporate area for content and journeys needed to maximise traffic and engagement with ey.com.
• Secure engagement from business and BMC stakeholders.
• Recommend client journeys and target actions within portfolio to stakeholders including Business Development.
• Maintain close relationship with Global teams and an overview of available globally created content.
• Proactively identify and drive the use of AI tools that will allow for more distinctive and engaging messaging.
• Brief portfolio aligned Digital Content Managers to deliver site-ready content.
• Project manage creation of new content, managing through from brief to page build and publishing.
• Work with business and BMC stakeholders to ensure that all service and product pages within portfolio are kept up to date.
• Ensure delivery of any regulatory-required materials within the portfolio within deadlines.
• Champion the use of AI tools to make the process of developing messaging and drafting copy more efficient.
• Deliver regular performance updates to the business on site performance within portfolio.

Skills And Attributes For Success

• Positive and proactive mindset, with the ability to engage stakeholders with the vision for ey.com.
• Strong stakeholder management skills, and ability to gain consensus.
• Excellent technical knowledge of website strategy, development, delivery and measurement.
• Growth mindset that is open to the potential for proactively using AI.
• Ability to interrogate data and insight to deliver fact-based recommendations.
• People management skills – although no direct reports, will need to brief and lead content creators and page builders.
• Resilience and ability to work in a high‑pace environment, managing multiple priorities effectively.

To qualify for the role you must have

• Proactive, problem-solving mindset and the resilience to be a key player in a transformation programme.
• Established experience in a similar role.
• Exceptional technical knowledge and experience of website design, UX, SEO and marketing automation.
• Strong understanding of digital activation of product content and user journeys.
• Excellent project management capability.
• Experience of working in large/matrix B2B organisations.

What We Look For

We are looking for positive-minded, capable, creative, and ambitious digital experts, who have the vision, presence, and ability to help us redefine the role of ey.com in the UK and transform our digital presence for our clients.

What We Offer

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development.

Important notes

Prior to finalising your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy.