At a Glance
- Tasks: Create compelling digital content for EY.com and enhance client experiences.
- Company: Join EY, a global leader in professional services with a diverse culture.
- Benefits: Flexible working, continuous learning, and opportunities for personal growth.
- Other info: Be part of a dynamic team focused on shaping the future with confidence.
- Why this job: Make a real impact by transforming how clients perceive EY through innovative content.
- Qualifications: 7+ years in marketing copywriting or journalism, strong writing and SEO skills.
The predicted salary is between 55000 - 65000 £ per year.
At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
The opportunity
Our clients are navigating a complicated world. Tumultuous geo‑politics, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems. EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence. Our teams provide bold thinking, deep sector expertise and brilliant solutions that enable our clients to solve their biggest problems and thrive.
This role is part of a newly formed team that will transform EY.com in the UK to give an incredible client experience that makes us discoverable, lands our messages, builds consideration and converts site visits into conversations.
As part of a team of Digital Content Managers, this role will be responsible for creating content on ey.com that demonstrates to our clients our distinctive thinking, bold insights and innovative services that position us as the firm that can best help them to solve their biggest issues. The role requires excellent copy‑writing and content‑creation skills and openness to the potential of AI tools to enhance work and speed up time to market.
Your Key Responsibilities
- Draft copy and identify images in response to briefs from Digital Portfolio Managers across four categories:
- Creating EY.com presence for BMC‑originated campaigns, ensuring a compelling digital experience
- Adapting draft content from business SME stakeholders
- Adapting global content and rewriting or creating UK‑specific perspectives
- Creating bespoke digital content where required (e.g., case studies, people profiles, or content required for SEO/GEO)
- Provide guidance and advice to BMC teams on best digital creative approach for activities that require ey.com presence
- Ensure that all copy and imagery created for ey.com follows brand guidelines and is approved through the SCORE brand approval process
- Occasionally manage content creation agencies to deliver digital content
- Work with the Digital Technical Manager to ensure copy is optimised for search
- Work with the Digital Technical Manager to ensure page builders have correct briefs to enable accurate and timely publishing
Skills and Attributes for Success
- Excellent creative writing skills and ability to think verbally and visually to create compelling digital content
- Ability to use AI tools to make the process of developing messaging and drafting copy more efficient, while using human skills to ensure distinctive, engaging content
- Positive and proactive mindset with the ability to engage stakeholders with the vision for ey.com
- Strong stakeholder management skills and ability to gain consensus about content direction in a complex organisation
- Extensive writing and content creation experience with a proven track record of supporting teams from scoping to delivery
- Experience in SEO and optimising digital content to support campaign search objectives and buyer journey
- Time and project management skills – highly organised with strong attention to detail and ability to deliver to deadlines
- Experience in professional services or a related industry with clear understanding of external markets and the backdrop against which much of our content is produced and written
- Expertise in writing to brand style guidelines
To qualify for the role you must have
- 7+ years of experience in a marketing copywriting or journalistic role in a business environment
- Knowledge of the UK business environment, gained from working in a professional services environment or as a journalist in a related field
- Working knowledge of website design (preferably Adobe AEM), UX, SEO and marketing automation, plus experience working with page‑building teams
- Experience in stakeholder management in a complex environment and the ability to interpret briefs, challenge constructively, make creative suggestions and gain consensus on creative outputs
What we look for
We are looking for positive‑minded, capable, creative, and ambitious content creators who can help us develop a compelling ey.com that transforms our clients’ perceptions of EY as an organisation that can help them shape their future with confidence.
What we offer
- Continuous learning – develop a mindset and skills to navigate whatever comes next
- Success as defined by you – tools and flexibility to make a meaningful impact your way
- Transformative leadership – insights, coaching and confidence to be the leader the world needs
- Diverse and inclusive culture – you’ll be embraced for who you are and empowered to use your voice to help others find theirs
Please note
Prior to finalising your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to analyse our recruitment process holistically and to implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to help us hold us accountable towards our goal of building a better working world.
Ready to apply?
If you can demonstrate that you meet the criteria above, please contact us as soon as possible. Shape your future with confidence. Apply now.
Digital Content Manager - BMC in Manchester employer: EY
At EY, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Digital Content Manager, you will benefit from continuous learning opportunities, transformative leadership support, and the flexibility of hybrid working arrangements across the UK. Join us in shaping a better working world while enjoying a collaborative environment that values your unique contributions and encourages professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Manager - BMC in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision and values. We want to see your personality!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Content Manager - BMC in Manchester
Some tips for your application 🫡
Show Off Your Writing Skills:This role is all about creating compelling digital content, so make sure your application showcases your best writing. Use clear, engaging language and demonstrate your ability to adapt your style to different audiences.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in digital content creation and how it aligns with the responsibilities of the Digital Content Manager role at EY.
Highlight Your Stakeholder Management Experience:Since this role involves working with various stakeholders, be sure to mention any relevant experience you have in managing relationships and gaining consensus on content direction. It’s all about collaboration!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at EY
✨Know Your Content Inside Out
Before the interview, make sure you thoroughly understand the role of a Digital Content Manager at EY. Familiarise yourself with their branding, marketing strategies, and the specific challenges they face in the digital landscape. This will help you speak confidently about how your skills can contribute to their goals.
✨Showcase Your Writing Skills
Since excellent copywriting is crucial for this role, prepare samples of your best work that demonstrate your ability to create compelling digital content. Be ready to discuss your writing process and how you adapt content for different audiences, especially in a professional services context.
✨Embrace AI Tools
EY is looking for someone who can leverage AI tools to enhance content creation. Be prepared to discuss your experience with these technologies and how you've used them to improve efficiency and creativity in your previous roles. Highlight any specific tools you’ve worked with and the results you achieved.
✨Engage Stakeholders Effectively
Strong stakeholder management skills are essential for this position. Think of examples from your past where you successfully navigated complex organisational structures to gain consensus on content direction. Be ready to share how you approach collaboration and communication with various teams.
