At a Glance
- Tasks: Create and optimise digital content for EY.com, enhancing client experience and engagement.
- Company: Join a leading professional services firm with a focus on innovation and inclusivity.
- Benefits: Continuous learning, flexible work options, and transformative leadership opportunities.
- Other info: Diverse culture that values individuality and empowers all voices.
- Why this job: Make a real impact in a dynamic team while developing your creative skills.
- Qualifications: 3+ years in marketing copywriting or journalism, with strong SEO knowledge.
The predicted salary is between 35000 - 45000 £ per year.
Part of a newly formed Digital Content team, this role will transform EY.com in the UK to provide an outstanding client experience, building discoverability, consideration and conversion for EY's corporate stories and initiatives. You will create bespoke digital content, adapt existing campaign materials, localise global articles, and update product and service pages to reflect EY's brand and messaging.
Key Responsibilities
- Draft copy and identify imagery for content creation projects, briefed by a Digital Portfolio Manager.
- Support Digital Content Managers in guiding BMC teams on best digital creative approaches for ey.com initiatives.
- Ensure all work follows brand guidelines and is approved through the SCORE brand approval process.
- Collaborate with the Digital Technical Manager to optimise copy for search engine performance.
- Work with the Digital Technical Manager to provide accurate briefs to page builders, enabling timely publishing.
Skills and Attributes for Success
- Excellent creative writing skills with a verbal and visual approach to digital content.
- Proficiency in using AI tools to streamline messaging and copy drafting while maintaining distinctive, engaging content.
- Positive, proactive mindset with the ability to inspire stakeholders for ey.com vision.
- Stakeholder management skills and ability to gain consensus on content direction within a complex organisation.
- Working knowledge of SEO and optimizing digital content to support campaign search objectives and buyer journey.
- Strong time and project management skills, highly organised, detail‐oriented and deadline‐driven.
- Experience in professional services or a related industry, with clear understanding of external markets and content relevance.
- Expertise writing within brand style guidelines.
Qualifications
- 3+ years of experience in marketing copywriting or journalistic role in a business environment.
- Knowledge of the UK business environment, gained from professional services or similar, or from journalism in a related field.
- Experience working with website teams and meeting technical requirements.
- Experience collaborating with stakeholders to understand briefs, secure support for creative direction and final outputs.
Benefits
- Continuous learning and skill development.
- Success defined by you: tools and flexibility to make a meaningful impact.
- Transformative leadership opportunities: coaching and confidence building.
- Diverse and inclusive culture that embraces individuality and empowers voices.
Commitment to Diversity and Inclusion: Prior to finalizing your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The data is confidential and used solely to analyse our recruitment process and promote diversity and inclusiveness.
Senior Digital Content Executive - BMC in Londonderry employer: EY
EY is an exceptional employer that fosters a dynamic and inclusive work culture, offering continuous learning and transformative leadership opportunities for its employees. As a Senior Digital Content Executive, you will thrive in a collaborative environment that values creativity and innovation, while also benefiting from hybrid working arrangements that promote work-life balance. With a commitment to diversity and inclusion, EY empowers its team members to make a meaningful impact in the UK business landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Content Executive - BMC in Londonderry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital content work. Make it easy for potential employers to see what you can do and how you can transform their online presence.
✨Tip Number 3
Prepare for interviews by researching the company and its digital content strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to enhancing their client experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Digital Content Executive - BMC in Londonderry
Some tips for your application 🫡
Show Off Your Creative Writing Skills:This role is all about crafting engaging digital content, so make sure your application showcases your best writing. Use clear, concise language and don’t shy away from showing your personality – we want to see how you can bring EY's brand to life!
Tailor Your Application:Take the time to customise your application for this specific role. Highlight your experience in digital content creation and SEO, and explain how your skills align with what we’re looking for. A tailored application shows us you’re genuinely interested in the position.
Be Proactive and Positive:We love a positive mindset! In your application, share examples of how you've inspired stakeholders or tackled challenges in previous roles. This will help us see your proactive approach and how you can contribute to our team’s vision.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it.
How to prepare for a job interview at EY
✨Know Your Content Inside Out
Before the interview, dive deep into EY's digital content and campaigns. Familiarise yourself with their brand voice and recent initiatives. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Creative Process
Be prepared to discuss your approach to creating engaging digital content. Share examples of how you've adapted existing materials or localised articles in the past. This will demonstrate your ability to think creatively and align with the company's goals.
✨Highlight Your SEO Knowledge
Since the role involves optimising content for search engines, brush up on your SEO skills. Be ready to discuss how you've successfully improved content discoverability in previous roles. This will show that you understand the importance of visibility in digital marketing.
✨Engage with Stakeholder Management
Prepare to talk about your experience working with various stakeholders. Share specific instances where you gained consensus on content direction or navigated complex organisational structures. This will highlight your collaborative skills and ability to inspire others.
