At a Glance
- Tasks: Create and manage engaging digital content for EY.com, transforming client experiences.
- Company: Join EY, a leading global professional services firm with a diverse and inclusive culture.
- Benefits: Competitive salary, flexible working, career development, and a comprehensive rewards package.
- Other info: Opportunity for continuous learning and transformative leadership in a dynamic environment.
- Why this job: Be part of a team redefining digital presence and shaping the future for clients.
- Qualifications: 7+ years in marketing copywriting or journalism, with strong creative and stakeholder management skills.
The predicted salary is between 55000 - 65000 £ per year.
At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
A unique opportunity to be part of the team that redefines the digital presence of a Big 4 professional services firm in the UK, transforming ey.com to become a powerful platform that demonstrates how we are shaping the future with confidence for our clients.
The opportunity
Our clients are navigating a complicated world. Tumultuous geo‐politics, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems. EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence. Our teams provide the bold thinking, deep sector expertise and brilliant solutions that enable our clients to solve their biggest problems and thrive. This role is part of a newly formed team that will transform EY.com in the UK to give an incredible client experience that makes us discoverable, lands our messages, builds consideration and converts site visits into conversations.
Your Key Responsibilities
- Accountable for drafting copy and identifying images responding to briefs provided by Digital Portfolio Managers, across four different categories:
- Creating EY.com presence for BMC‐originated campaigns, ensuring compelling digital experience
- Adapting draft content from business SME stakeholders
- Adapting Global content, working with UK stakeholders to rewrite as UK‐specific articles or creating UK perspectives
- Creating bespoke digital content where required (e.g., case studies, people profiles or content required for SEO/GEO)
- Provide guidance and advice to BMC teams on best digital creative approach for activities that require ey.com presence
- Ensure that all copy and imagery created for ey.com follows brand guidelines and is approved through the SCORE brand approval process
- Occasionally manage content creation agencies to deliver digital content
- Work with the Digital Technical Manager to ensure that all copy is optimised for search
- Work with the Digital Technical Manager to ensure that page builders have correct briefs to enable accurate and timely publishing
Skills And Attributes For Success
- Excellent creative writing skills and ability to think verbally and visually to create compelling digital content
- Ability to use AI tools to make the process of developing messaging and drafting copy more efficient, whilst using human skills to ensure distinctive, engaging content
- Positive and proactive mindset, with the ability to engage stakeholders with the vision for ey.com
- Strong stakeholder management skills, and ability to gain consensus about content direction in a complex organisation
- Extensive writing and content creation experience with a proven track record of supporting teams from scoping phase of campaign right through to delivery
- Experience in SEO and optimising digital content to support campaign search objectives and buyer journey
- Time and project management skills – highly organised with a sound attention to detail and an ability to deliver to deadlines
- Experience in professional services or a related industry, with clear understanding of external markets and the backdrop against which a lot of our content is produced and written
- Expertise in writing to brand style guidelines
To qualify for the role you must have
- 7+ years' experience of working in a marketing copywriting or journalistic role in a business environment
- Knowledge of the UK business environment, gained from working in a professional services environment or similar, or else from working as a journalist in a related field
- Working knowledge of website design (preferably Adobe AEM), UX, SEO and marketing automation, plus experience of working with page building teams
- Experience of stakeholder management in a complex environment and the ability to interpret briefs, constructively challenge as appropriate, make creative suggestions and to gain consensus on creative outputs
What We Look For
Positive‐minded, capable, creative, and ambitious content creators who can help us develop a compelling ey.com that transforms our clients' perceptions of EY as an organisation that can help them shape their future with confidence.
What We Offer
We offer a competitive remuneration package where you'll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions.
Continuous learning – you'll develop the mindset and skills to navigate whatever comes next
Success as defined by you – we'll provide the tools and flexibility, so you can make a meaningful impact, your way
Transformative leadership – we'll give you the insights, coaching and confidence to be the leader the world needs
Diverse and inclusive culture – you'll be embraced for who you are and empowered to use your voice to help others find theirs.
Digital Content Manager - BMC in Londonderry employer: EY
At EY, we pride ourselves on being an exceptional employer that champions a diverse and inclusive culture, offering our employees the flexibility to thrive in a hybrid work environment. As a Digital Content Manager, you'll have access to comprehensive career development opportunities, competitive remuneration, and a supportive atmosphere that encourages continuous learning and personal growth. Join us in shaping the future with confidence while enjoying a rewarding work-life balance and the chance to make a meaningful impact in a globally connected powerhouse.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Manager - BMC in Londonderry
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision, especially how you can help shape their digital presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Digital Content Manager - BMC in Londonderry
Some tips for your application 🫡
Show Off Your Writing Skills:This role is all about crafting compelling digital content, so make sure your application showcases your best writing. Use clear, engaging language and demonstrate your ability to adapt your style to different audiences.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to highlight your experience in digital content creation and SEO. Show us how your background aligns with the responsibilities of the Digital Content Manager role.
Be Proactive and Positive:We love a positive mindset! In your application, share examples of how you've engaged stakeholders or tackled challenges in previous roles. This will show us that you’re not just a great writer, but also a team player.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at EY!
How to prepare for a job interview at EY
✨Know Your Digital Content Inside Out
Before the interview, dive deep into EY's digital content strategy. Familiarise yourself with their current campaigns and how they engage clients online. This will not only show your enthusiasm but also help you discuss how you can contribute to transforming ey.com.
✨Showcase Your Creative Writing Skills
Prepare examples of your previous work that highlight your creative writing abilities. Bring along case studies or content pieces that demonstrate your knack for crafting compelling digital narratives, especially in a professional services context.
✨Master the Art of Stakeholder Management
Be ready to discuss your experience in managing stakeholders. Think of specific instances where you successfully navigated complex organisational structures to gain consensus on content direction. This will showcase your ability to thrive in EY's collaborative environment.
✨Demonstrate Your SEO Savvy
Since the role involves optimising content for search, brush up on your SEO knowledge. Be prepared to discuss strategies you've used in the past to enhance visibility and engagement, and how you can apply these to support EY's campaign objectives.
