Global Brand Activation and Campaign Leader in London

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

The Global Brand and Activation Leader role is a pivotal and strategic one to embed the EY brand and develop core brand campaigns across all regions, sectors and client‑facing touchpoints. The objective is to create a distinctive, coherent, consistent and commercially impactful brand experience that supports EY’s growth ambition and positions the brand as a strategic engine for the business. This role demands demonstrable creative and strategic leadership, measurable business impact, and the ability to influence across the global organisation.

• Lead & Evolve Global Brand Activation

• Translating the brand strategy into activation programs that drive consistency and impact.
• Connecting key brand narratives into activation plans across priority markets.
• Ensuring alignment with global BMC, Areas, and EY‑Parthenon brand activity to maximise coherence and avoid fragmented execution.
• Developing activation playbooks and frameworks that enable regions to deliver high‑quality, locally resonant activations.

• Ownership of Key Programs (Campaigns + Activation)

• Ongoing stewardship of brand campaigns adding strategic leadership and innovation.
• Work with creative and media partners to ensure campaigns are insight‑led, distinctive and commercially aligned.
• Optimise cross‑channel performance, including digital, social, events and thought leadership integration.
• Take a forward leadership role to selected brand defining initiatives.

• Brand Activation Programs

• Develop and lead brand creative and brand activation plans across major global key events.
• Shape and refine creative narratives, messaging frameworks, and experiences that bring EY’s brand assets to life.

• Impact into the Network Building & Capability Expansion

• Build a global network of brand activation practitioners across Areas, Regions and service lines.
• Own the BMC activation forums / calls – including the toolkits and guidance to ensure everyone is equipped to activate the brand strategically and consistently.
• Drive governance and best practice sharing.

• Embedding the Brand Across the Business

• Ensure all EY people understand, apply and amplify the brand.
• Drive understanding that brand drives commercial value, including opportunity creation, reputation growth and client conversion.
• The brand becomes a powerful commercial engine, not only a marketing asset.

Clear skills required:

• Ability to set global brand activation strategy, not just execute it.
• Deliver world‑class global creative campaigns across media, with demonstrable impact including social and digital platforms.
• Influence and collaboration with senior stakeholders across the network.
• Strong integration of insight, performance data and commercial outcomes.
• Leadership of multi‑disciplinary teams and agency partners.
• Be curious and forward thinking on embedding AI and social media into processes, programs, etc.
• Proactive in bringing fresh thinking and powerful insights to impactful briefs.
• Ability to represent the brand strategy at senior forums and global steering groups.

At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.

To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability‑related adjustments or accommodations you may need.