Global Social Brand and Marketing Leader

The Opportunity

As the Social Media Marketing Leader within the global Brand, Marketing and Communications (BMC) function, you will play a pivotal role in developing and executing our next phase of social media to develop a social and influencer first brand marketing strategy behind key brand and GTM campaigns. EY has built a strong social presence, but with the rise of the creator economy, influencers and social media channels often the primary way to engage our audiences, we are developing the next phase where we want all brand marketing campaigns to be developed with a social first mindset.

The ideal candidate is a strategic digital native who pairs a strong understanding of impactful paid creative and marketing strategies across social media platforms, content and trends that drive brand performance, campaign and sales demand, with robust skills in branding, marketing and creative content development. The Global Social Brand and Marketing Leader will work collaboratively with the Global Social Media Leader, which leads on all reputation building, PR, leadership communications and manages overall reputation and platform governance.

Key Responsibilities

• Social Content & Marketing Strategy Development: Create and implement a comprehensive social media creative and marketing strategies aligned with the organization’s goals and objectives. Help define digital channels strategy, with a clear and distinct role for each platform. Lead digital and social media brand marketing programs with impact on top, middle and bottom of the funnel. Demonstrate the ability to drive brand shifting and demand generation programs including engagement of thought leadership. Work closely with the brand and creative teams to elevate brand and creative campaign to be developed, where appropriate with a social-first mindset. Identify target audiences and tailor content to engage them effectively.
• Content Creation and Management: Oversee the creation of engaging and high-quality content for various social media platforms (e.g., Facebook, X, Instagram, LinkedIn, TikTok + others). Alongside the social and PR teams, co-manage the editorial lens and content calendar to ensure timely and business relevant posts.
• Analytics and Reporting: Monitor, analyze, and report on social media performance metrics to assess the effectiveness of campaigns. Develop pre-testing and insights to optimize strategies and improve engagement.
• Community Engagement: Working closely with the Global Social Media team, actively engage with followers, respond to comments and messages, and manage online community interactions of marketing social content. Build and maintain relationships with influencers and brand advocates.
• Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices. Experiment with new platforms, styles/approaches and technologies to enhance our brand and drive demand.
• Collaboration: Work closely with cross-functional teams, including brand, marketing, PR and social media, to ensure cohesive messaging and branding.

Skills and attributes for success

• Significant experience in global social media leadership, ideally within a large, global, matrix organization.
• Years of experience in digital and social media marketing, with a proven track record of successful campaigns that drive demand and transform brands and managing senior stakeholders.
• Strong team player.
• Deep understanding of digital and social media, its channels and social-first content.
• Ability to use social media to drive impact in top, middle and bottom of the funnel.
• Experience working with influencers and content creators.
• Ability to develop the right voice for each social media platform and build social media communities.
• Promote innovation in the social space by maintaining a deep understanding of the landscape and using data to sell ideas internally.
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
• Bachelor’s or Master’s degree.
• Strong understanding of social media platforms, tools, and analytics.
• A creative mindset with a passion for storytelling and brand building.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• A track record of award-winning work.
• Collaborative and able to work in a matrix organization.
• Strong stakeholder influencer skill set.

Ideally, you’ll also have

• Leadership potential: the ability to motivate peers and contribute to team success, showing potential for future leadership roles.
• Excellent communication and networking skills: the ability to communicate ideas clearly and collaborate effectively with colleagues and stakeholders.
• Strategic thinking skills: the ability to support the development and implementation of strategies, demonstrating creative problem-solving skills.
• Commercial understanding: the ability to grasp market trends and business drivers, supporting informed decision-making.
• Agility and adaptability: the ability to adjust quickly to new challenges and uncertainties in a fast-paced environment.
• Project management skills: the ability to manage projects, ensuring strategic alignment and successful execution.
• Cultural awareness: the ability to value diversity and contribute to an inclusive work culture.

What we offer you

We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognised for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $128,700 to $247,800. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $154,500 to $281,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.

Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client-serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

EY provides equal employment opportunities to applicants and employees without regard to race, colour, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com.