At a Glance
- Tasks: Lead global marketing strategy for Managed Services, driving impactful campaigns and stakeholder engagement.
- Company: Join EY, a global leader in building a better working world with diverse teams.
- Benefits: Competitive salary, flexible vacation, health coverage, and professional development opportunities.
- Other info: Collaborative culture with excellent career growth and transformation opportunities.
- Why this job: Shape the future of marketing in a dynamic, innovative environment with real impact.
- Qualifications: Strong B2B marketing experience and leadership skills in a complex global setting.
At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, future-focused, audience-centric brand, marketing and communications. We have an integrated network of over 2,500 professionals worldwide and together we are building a distinctive brand, driving growth, inspiring people, and bringing our purpose to life.
The Global BMC Growth & Innovation team plays a critical role in shaping and delivering EY’s go-to-market approach for priority solutions across firm Big Bets, including Global Managed Services (GMS), Sustainability, Innovation, data, AI and technology-enabled offerings. The team defines and activates the global brand, marketing and communications strategy across these areas, ensuring a consistent, differentiated value proposition and scalable demand generation across regions, sectors and accounts.
Your Key Responsibilities:
- Client value proposition: Define and lead a compelling, buyer-centric GMS value proposition that differentiates EY in the market and supports the pursuit and conversion of priority opportunities.
- Content strategy and asset leadership: Set and oversee a global, insight-led content strategy, ensuring the development of high-impact, scalable and buyer-centric assets.
- Market activation and demand generation: Lead integrated marketing programs aligned to BMC campaigns and business development priorities to drive pipeline growth and market impact.
- Stakeholder engagement and influence: Act as a trusted advisor for the Global Managed Services leadership team, as well as extended stakeholder groups across global service line, sector, regional and account leadership, aligning marketing with business priorities and enabling growth.
- Leadership and team development: Lead and develop a high-performing BMC team, fostering collaboration, capability building and a strong performance culture.
- Change leadership and transformation: Drive the adoption of new marketing approaches and ways of working, embedding continuous improvement across a complex, matrixed organization.
- Operational excellence and governance: Own budget and financial management for GMS marketing programs, ensuring effective prioritization and compliance with EY standards.
Collaboration and teaming:
Collaborate across wider BMC teams including Brand, Analyst Relations, PR and Communications to drive shared outcomes and measurable impact.
Skills And Attributes For Success:
- Strong experience in B2B, technology-driven or solutions marketing.
- Proven ability to lead complex, global programs in a matrixed environment.
- Experience managing external agencies and delivering high-impact campaigns.
- Strong commercial acumen, including understanding of business models and market dynamics.
- Ability to translate strategy into outcome-focused marketing plans.
- Strong prioritization skills with the ability to manage multiple stakeholders and deadlines.
Ideally, you’ll also have:
- Strong leadership capability, with experience leading global teams.
- Excellent stakeholder management and influencing skills at senior level.
- Strategic thinking combined with strong execution and project management capability.
- Data-driven mindset with the ability to use insights to inform decisions.
- Excellent communication skills, with the ability to convey complex ideas clearly.
- Agility and comfort navigating ambiguity in a fast-paced environment.
- Global mindset with strong cultural awareness and inclusive leadership.
What We Look For:
We are looking for an experienced and highly driven leader who thrives in a complex, global environment. You bring strong problem-solving capability and a clear focus on delivering measurable business outcomes. You are a credible and confident influencer, able to challenge thinking, align senior stakeholders, and adapt strategies to achieve impact. You are motivated by transformation and continuous improvement, and actively contribute to evolving EY’s marketing approach as it continues to scale a more integrated, solutions-led go-to-market model.
What We Offer You:
We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial and emotional well-being.
Are you ready to shape your future with confidence? EY accepts applications for this position on an on-going basis.
Global BMC Managed Services Leader - Director employer: EY
EY is an exceptional employer that fosters a collaborative and innovative work culture in Birmingham, providing employees with the opportunity to lead complex tax engagements for prestigious multinational clients. With a strong emphasis on professional development, EY offers extensive training and growth opportunities, ensuring that you can advance your career while making a meaningful impact in the dynamic field of corporate tax.
StudySmarter Expert Advice🤫
We think this is how you could land Global BMC Managed Services Leader - Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global BMC Managed Services Leader - Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EY:Show us that you’ve done your homework! In your application, briefly mention what you admire about EY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
