At a Glance
- Tasks: Lead a dynamic team to transform EY.com for an exceptional client experience.
- Company: Join a leading global professional services firm with a focus on innovation.
- Benefits: Competitive pay, flexible working, and continuous learning opportunities.
- Other info: Be part of a diverse culture that empowers creativity and collaboration.
- Why this job: Make a real impact in digital transformation and enhance user engagement.
- Qualifications: Experience in digital leadership, website design, and stakeholder management.
The predicted salary is between 60000 - 75000 £ per year.
We are looking for a creative, driven and experienced digital leader who will transform EY.com in the UK to deliver an exceptional client experience. The role will lead a team of 14 people across the UK and India and will be accountable for redesigning, creating and delivering a UK digital experience that aligns with Global web guidelines, supports brand and sales objectives, and converts site visits into conversations.
Your Key Responsibilities
- Agree clear objectives with business and BMC stakeholders to support brand and sales for priority products and services.
- Create a data‑based strategy for content and journeys to maximise traffic and engagement, including SEO, competitor analysis and site performance.
- Recommend and deliver client journeys and target actions, ensuring alignment with sales teams and measuring response.
- Prioritise inbound requests for ey.com content to support business strategy and regulatory requirements.
- Identify and implement AI tools to enhance relevance and engagement of EY.com content.
- Work with stakeholders to keep product and service pages up to date, maintain taxonomy and technical aspects, and ensure smooth site operation.
- Lead Digital Portfolio Managers and Digital Content Managers to agree on content plans, manage the global content pipeline, and deliver localised or new materials.
- Deliver all regulatory‑required content within tight timeframes.
- Build and publish materials using page builders on a clear schedule.
- Champion AI tools to improve content creation efficiency.
- Deliver regular performance updates on traffic, search rankings, on‑site behaviour and benchmarking.
- Ensure data is shared with stakeholders and translated into site/content recommendations.
- Keep abreast of technology advances and recommend how they impact ey.com/uk.
- Lead the development of AI tools and test‑and‑learn programmes.
Team Leadership
- Build and lead a high‑performing digital team that is collaborative, innovative and delivers excellence.
- Build strong relationships with Global BMC and EMEIA colleagues to influence and shape digital strategy.
Skills and Attributes for Success
- Strategic leadership mindset – set a vision and energise the team and business.
- Deep stakeholder management skills – communicate vision and gain consensus.
- Creative thinking and problem‑solving; lead the team to deliver the best digital experience.
- Excellent technical knowledge of website strategy, development, delivery and measurement.
- Continuous learning – stay on top of emerging technology and identify opportunities.
- Experience leading content creation teams and producing compelling materials that support commercial objectives.
- Experience setting editorial decision‑making processes and running quality control.
- Excellent people leadership across disparate locations, driving development and delivery under pressure.
- Ability to work in a high‑pace, agile environment and manage multiple priorities.
- Demonstrable experience aligning website objectives with commercial strategy and outcomes.
To qualify for the role you must have
- Proactive, problem‑solving mindset and resilience to lead a transformation programme in a complex organisation.
- Established experience in a similar role (degree in a relevant field or professional qualifications not mandatory).
- Exceptional technical knowledge of website design (preferably Adobe AEM), UX, SEO, marketing automation and leading digital content creation teams.
- A strong track record in leadership and strategic management.
- Experience working in large/matrix B2B organisations and balancing stakeholder requirements.
What We Offer
- Competitive remuneration package with individual and team performance rewards.
- Comprehensive Total Rewards package supporting flexible working and career development.
- Continuous learning opportunities to develop mindset and skills for future challenges.
- Transformative leadership support – coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture that empowers every team member to shine.
UK Digital Leader - Associate Director- BMC in Glasgow employer: EY
At EY, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that fosters creativity and innovation. As a UK Digital Leader, you will have the opportunity to lead a talented team while benefiting from a competitive remuneration package, flexible working arrangements, and continuous learning opportunities that support your professional growth. Join us in transforming the digital landscape and making a meaningful impact within a collaborative environment that values every team member's contributions.
StudySmarter Expert Advice🤫
We think this is how you could land UK Digital Leader - Associate Director- BMC in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you align with their values and goals, especially around digital transformation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace UK Digital Leader - Associate Director- BMC in Glasgow
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! We want to see how you can transform ideas into engaging content, so don’t hold back on showcasing your innovative thinking and problem-solving skills.
Tailor Your Application:Make sure to tailor your application specifically for the UK Digital Leader role. Highlight your experience with digital strategies, stakeholder management, and team leadership. We love seeing how your background aligns with our goals!
Be Data-Driven:Since this role involves creating data-based strategies, include examples of how you've used data to drive decisions in your previous roles. Show us how you can maximise traffic and engagement through analytical insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at EY
✨Know Your Digital Landscape
Before the interview, dive deep into the current state of EY.com and its digital strategy. Familiarise yourself with their branding, marketing, and communications approach. This will help you articulate how your experience aligns with their goals and demonstrate your understanding of the digital landscape.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in managing diverse teams across different locations. Be ready to discuss how you've energised teams and driven successful digital transformations in previous roles. This is crucial for a position that requires building a high-performing digital team.
✨Data-Driven Decision Making
Since the role involves creating data-based strategies, come prepared with insights on how you've used data to inform content strategies or improve user engagement. Discuss specific metrics you've tracked and how they influenced your decisions, showcasing your analytical skills.
✨Stay Ahead of Technology Trends
Demonstrate your continuous learning mindset by discussing recent technology trends that could impact EY.com. Mention any AI tools or digital innovations you've implemented in past roles, and how they enhanced content creation or user experience. This shows you're proactive and forward-thinking.
