At a Glance
- Tasks: Lead digital strategy and enhance client experience on EY.com with innovative content.
- Company: Join EY, a global leader in shaping the future of business.
- Benefits: Competitive pay, flexible working, and opportunities for personal growth.
- Other info: Dynamic work environment with a focus on diversity and inclusion.
- Why this job: Be part of a transformative team that drives impactful digital change.
- Qualifications: Experience in digital strategy, website management, and stakeholder engagement.
The predicted salary is between 72000 - 88000 £ per year.
At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
The opportunity
Our clients are navigating a complicated world. Tumultuous geo-politics, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems. EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence. Our teams provide the bold thinking, deep sector expertise and brilliant solutions that enable our clients to solve their biggest problems and thrive.
This role is part of a newly formed team that will transform EY.com in the UK to give an incredible client experience that makes us discoverable, lands our messages, builds consideration and converts site visits into conversations.
As part of a team of three Digital Portfolio Managers, this role will be responsible for setting the ey.com agenda for a portfolio of the most important topics for our clients, and for communicating our key services in the most compelling way possible. They will have a solid grasp of the potential of AI to enhance their outputs and increase speed to market.
Your Key Responsibilities
- Strategy
- Agree clear objectives with business and BMC stakeholders within a portfolio of priority products and services for how ey.com will support brand and sales, or deliver required corporate or regulatory-required content.
- Create data-based strategy within a portfolio of priority products, services or corporate area for content and journeys needed to maximise traffic and engagement with ey.com.
- Secure engagement from business and BMC stakeholders.
- Recommend client journeys and target actions within portfolio to stakeholders including Business Development.
- Maintain close relationship with Global teams and an overview of available globally created content.
- Balance proactively recommended content with requests from the business.
- Proactively identify and drive the use of AI tools.
- Content design, build and creation
- Brief portfolio aligned Digital Content Managers to deliver site-ready content.
- Project manage creation of new content.
- Work with business and BMC stakeholders to ensure that all service and product pages within portfolio are kept up to date.
- Work with page builders on QA processes pre-publication of all materials.
- Ensure delivery of any regulatory-required materials within the portfolio within deadlines.
- Ensure that all content on ey.com/uk meets brand standards.
- Work with Digital Technical Manager to ensure smooth running of pages within portfolio.
- Champion the use of AI tools.
- Measurement
- Deliver regular performance updates to the business on site performance within portfolio.
- Share data with key stakeholders and translate into recommendation for site changes or content.
Skills And Attributes For Success
- Positive and proactive mindset.
- Strong stakeholder management skills.
- Excellent technical knowledge of website strategy, development, delivery and measurement.
- Growth mindset that is open to the potential for proactively using AI.
- Ability to interrogate data and insight.
- People management skills.
- Resilience and ability to work in a high pace environment.
To qualify for the role you must have
- Proactive, problem-solving mindset.
- Established Experience in a similar role.
- Exceptional technical knowledge and experience of website design.
- Excellent project management capability.
- Ability to generate quality reporting across digital channels.
- Experience of working in large/matrix B2B organisations.
What We Look For
We are looking for positive-minded, capable, creative, and ambitious digital experts, who have the vision, presence and ability to help us redefine the role of ey.com in the UK and transform our digital presence for our clients.
What We Offer
We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development.
Please note: Prior to finalizing your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy.
Digital Portfolio Manager - BMC in Glasgow employer: EY
EY is an exceptional employer that fosters a collaborative and innovative work culture in Manchester, where you can thrive as an Industry Strategy & Growth Lead. With comprehensive benefits including medical coverage and flexible vacation policies, alongside a strong commitment to professional development, EY empowers its employees to grow and excel in their careers while making a meaningful impact in the consumer and health sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Portfolio Manager - BMC in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Portfolio Manager - BMC in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EY:Show us that you’ve done your homework! In your application, briefly mention what you admire about EY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
