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- Tasks: Lead social media strategy to attract top talent and showcase EY's culture.
- Company: Join EY, a global leader in professional services, dedicated to building a better working world.
- Benefits: Enjoy flexible working, competitive pay, and a range of perks tailored to your needs.
- Why this job: Be part of a diverse team shaping the future while making a real impact through innovative content.
- Qualifications: Experience in social media management, strong writing skills, and knowledge of employer branding required.
- Other info: Opportunity for continuous learning and career development in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Employer Brand Social Media Manager – Permanent – UK Wide
Join to apply for the Employer Brand Social Media Manager – Permanent – UK Wide role at EY
Employer Brand Social Media Manager – Permanent – UK Wide
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At EY, we’re all in to shape your future with confidence.
We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
Employer Brand Social Media Manager – UKI BMC – Permanent – UK Wide
At EY, we’re all in to shape your future with confidence.
We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
The opportunity
A career at EY is an incredible opportunity for professionals to shape their future with confidence. We have an amazing story to tell about the work we do, solving our clients most complex challenges, giving our people a supportive and empowering environment, where they work in innovative teams at the cutting edge of technology.
We need to attract talent to serve our clients across our service lines: assurance, consulting, tax and strategy. Social media plays a crucial part in this. In a fast-paced world where candidate behaviour is continually changing, we need to serve content in a way that resonates with our audience. This is an exciting opportunity for an established social media specialist to create and deliver a strategy that showcases compelling insights into work and life at EY.
Your Key Responsibilities
- Develop and deliver a best-in-class EY UK Careers social media strategy (organic and paid) that achieves cut through with talent audiences and aligns to wider business and social media objectives.
- Reframe how talent views EY by landing our employer value proposition through compelling content to ensure we are an organisation where they want to build their careers.
- Lead on creative briefs to transform employer brand social posts and campaign concepts into social-first content. Leveraging the right tools and resources.
- Be an active, leading voice in daily conversations with our team, wider stakeholders, external talent partnerships and agencies to help to shape our employer brand social media content so it remains relevant and on-brand, optimised through key learnings and follows best practice.
- Build on our employer advocacy programme for talent, enabling recruiter confidence and leveraging our network of advocates and career influencers.
- Line management of our social media Senior Associate, overseeing activities under their remit.
- Monitor mentions and sentiment of all EY UK Careers social media channels to identify opportunities, escalate issues, and support with crisis communications where necessary.
- Provide a deep understanding of the talent audience and the latest trends in the digital and social media landscape, including staying ahead of the latest in-platform changes.
- Use data to develop social media insights to create greater engagement with our talent audience, evaluating the effectiveness of social media activity against goals.
- Act as a first point of contact for all social media requests and queries related to the EY UK Careers social media channels.
- Continue to build a solid relationship with our UK Social Media team who manage the EY UKI corporate channels – attending regular calls, strategic sessions, sharing key learnings and collaborating on joint projects, having a one team approach.
- Travelling to key events when required to capture and/or direct social media content.
Skills And Attributes For Success
- Track record of delivering compelling talent-focussed social media content that delivers impact through measurement.
- Deep understanding of social media platforms and algorithms, demonstrating agility in approach.
- A creative eye and strong copywriting/editorial experience. Strong writing skills and attention to detail to ensure that all social media content is of the highest possible quality.
- Prior experience of key social media management tools: Hootsuite Talkwalker, Core and Amplify in particular.
- Strong stakeholder management and influencing skills.
To qualify for the role, you must have
- Experience of working in professional services or a creative/social media agency.
- Strong talent and/or employer brand knowledge and experience.
- Strong experience of Meta, LinkedIn, YouTube, TikTok.
- Strong experience of owned, paid and earned media for talent.
Ideally, you’ll also have
- Experience of working with creative/social and media agencies.
- LinkedIn Campaign Manager experience.
What We Offer
We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions.
Plus, we offer:
- Continuous learning:You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you:We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership:We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture:You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
Please note
Prior to finalising your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity & inclusiveness here. We ask because it matters.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
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Employer Brand Social Media Manager - Permanent - UK Wide employer: EY
Contact Detail:
EY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Employer Brand Social Media Manager - Permanent - UK Wide
✨Tip Number 1
Familiarise yourself with EY's employer brand and values. Understanding their mission and how they position themselves in the market will help you tailor your approach and demonstrate your alignment with their goals during interviews.
✨Tip Number 2
Engage with EY's social media channels. By actively participating in discussions and sharing relevant content, you can showcase your knowledge of social media trends and your ability to connect with audiences, which is crucial for this role.
✨Tip Number 3
Network with current or former employees of EY. This can provide you with insider insights into the company culture and expectations, helping you to better prepare for interviews and understand what makes a successful candidate.
✨Tip Number 4
Stay updated on the latest trends in social media and employer branding. Being knowledgeable about new tools and strategies will not only enhance your application but also demonstrate your commitment to continuous learning and innovation in the field.
We think you need these skills to ace Employer Brand Social Media Manager - Permanent - UK Wide
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in professional services or creative agencies. Emphasise your achievements in developing social media strategies and engaging talent audiences.
Craft a Compelling Cover Letter: In your cover letter, express your passion for employer branding and social media. Discuss how your skills align with EY's mission to attract talent and showcase your understanding of their employer value proposition.
Showcase Your Creativity: Include examples of past social media campaigns you've led or contributed to. Highlight your ability to create engaging content that resonates with target audiences, and mention any tools you used to measure success.
Research EY's Employer Brand: Familiarise yourself with EY's current social media presence and employer branding efforts. Mention specific campaigns or content that you admire in your application, and suggest ideas on how you could enhance their strategy.
How to prepare for a job interview at EY
✨Showcase Your Social Media Expertise
Be prepared to discuss your experience with various social media platforms, especially Meta, LinkedIn, YouTube, and TikTok. Highlight specific campaigns you've managed and the results achieved, demonstrating your understanding of algorithms and audience engagement.
✨Demonstrate Creativity in Content Creation
Since the role requires transforming employer brand concepts into engaging social-first content, come equipped with examples of your creative work. Discuss your approach to crafting compelling narratives that resonate with talent audiences.
✨Understand EY's Employer Value Proposition
Research EY's culture, values, and what makes it an attractive employer. Be ready to articulate how you would communicate this through social media, ensuring your strategy aligns with their goals and resonates with potential candidates.
✨Prepare for Stakeholder Management Scenarios
Given the importance of collaboration in this role, think of examples where you've successfully managed stakeholders or worked within a team. Be ready to discuss how you would engage with internal teams and external partners to enhance EY's employer brand.