Employer Brand Social Media Manager - Permanent - UK Wide
Employer Brand Social Media Manager - Permanent - UK Wide

Employer Brand Social Media Manager - Permanent - UK Wide

Luton Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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EY

At a Glance

  • Tasks: Lead social media strategy to attract top talent and showcase EY's vibrant culture.
  • Company: Join EY, a global leader in professional services, dedicated to building a better working world.
  • Benefits: Enjoy flexible working, competitive pay, and a range of perks tailored to your needs.
  • Why this job: Be part of a dynamic team shaping employer branding through innovative social media content.
  • Qualifications: Experience in social media management, strong writing skills, and knowledge of talent branding required.
  • Other info: Opportunity for continuous learning and personal growth in a diverse and inclusive environment.

The predicted salary is between 36000 - 60000 £ per year.

Employer Brand Social Media Manager – Permanent – UK Wide

Join to apply for the Employer Brand Social Media Manager – Permanent – UK Wide role at EY

Employer Brand Social Media Manager – Permanent – UK Wide

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At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

Employer Brand Social Media Manager – UKI BMC – Permanent – UK Wide

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

A career at EY is an incredible opportunity for professionals to shape their future with confidence. We have an amazing story to tell about the work we do, solving our clients most complex challenges, giving our people a supportive and empowering environment, where they work in innovative teams at the cutting edge of technology.

We need to attract talent to serve our clients across our service lines: assurance, consulting, tax and strategy. Social media plays a crucial part in this. In a fast-paced world where candidate behaviour is continually changing, we need to serve content in a way that resonates with our audience. This is an exciting opportunity for an established social media specialist to create and deliver a strategy that showcases compelling insights into work and life at EY.

Your Key Responsibilities

  • Develop and deliver a best-in-class EY UK Careers social media strategy (organic and paid) that achieves cut through with talent audiences and aligns to wider business and social media objectives.
  • Reframe how talent views EY by landing our employer value proposition through compelling content to ensure we are an organisation where they want to build their careers.
  • Lead on creative briefs to transform employer brand social posts and campaign concepts into social-first content. Leveraging the right tools and resources.
  • Be an active, leading voice in daily conversations with our team, wider stakeholders, external talent partnerships and agencies to help to shape our employer brand social media content so it remains relevant and on-brand, optimised through key learnings and follows best practice.
  • Build on our employer advocacy programme for talent, enabling recruiter confidence and leveraging our network of advocates and career influencers.
  • Line management of our social media Senior Associate, overseeing activities under their remit.
  • Monitor mentions and sentiment of all EY UK Careers social media channels to identify opportunities, escalate issues, and support with crisis communications where necessary.
  • Provide a deep understanding of the talent audience and the latest trends in the digital and social media landscape, including staying ahead of the latest in-platform changes.
  • Use data to develop social media insights to create greater engagement with our talent audience, evaluating the effectiveness of social media activity against goals.
  • Act as a first point of contact for all social media requests and queries related to the EY UK Careers social media channels.
  • Continue to build a solid relationship with our UK Social Media team who manage the EY UKI corporate channels – attending regular calls, strategic sessions, sharing key learnings and collaborating on joint projects, having a one team approach.
  • Travelling to key events when required to capture and/or direct social media content.

Skills And Attributes For Success

  • Track record of delivering compelling talent-focussed social media content that delivers impact through measurement.
  • Deep understanding of social media platforms and algorithms, demonstrating agility in approach.
  • A creative eye and strong copywriting/editorial experience. Strong writing skills and attention to detail to ensure that all social media content is of the highest possible quality.
  • Prior experience of key social media management tools: Hootsuite Talkwalker, Core and Amplify in particular.
  • Strong stakeholder management and influencing skills.

To qualify for the role, you must have

  • Experience of working in professional services or a creative/social media agency.
  • Strong talent and/or employer brand knowledge and experience.
  • Strong experience of Meta, LinkedIn, YouTube, TikTok.
  • Strong experience of owned, paid and earned media for talent.

Ideally, you’ll also have

  • Experience of working with creative/social and media agencies.
  • LinkedIn Campaign Manager experience.

What We Offer

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions.

Plus, we offer:

  • Continuous learning:You’ll develop the mindset and skills to navigate whatever comes next.
  • Success as defined by you:We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership:We’ll give you the insights, coaching and confidence to be the leader the world needs.
  • Diverse and inclusive culture:You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

Please note

Prior to finalising your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity & inclusiveness here. We ask because it matters.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Professional Services

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Employer Brand Social Media Manager - Permanent - UK Wide employer: EY

At EY, we pride ourselves on being an exceptional employer that fosters a diverse and inclusive culture, empowering our employees to shape their careers with confidence. With a strong focus on continuous learning and transformative leadership, we offer a competitive remuneration package alongside flexible working options, ensuring that our team members can thrive both personally and professionally. Join us in building a better working world, where your voice is valued and your contributions make a meaningful impact.
EY

Contact Detail:

EY Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Employer Brand Social Media Manager - Permanent - UK Wide

✨Tip Number 1

Familiarise yourself with EY's employer brand and values. Understanding their mission to build a better working world will help you align your social media strategies with their goals, making you a more attractive candidate.

✨Tip Number 2

Showcase your knowledge of the latest social media trends and tools. Be prepared to discuss how you've used platforms like LinkedIn, Meta, and TikTok to engage talent effectively, as this is crucial for the role.

✨Tip Number 3

Network with current or former EY employees on LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.

✨Tip Number 4

Prepare examples of successful social media campaigns you've led in the past. Highlighting measurable outcomes will demonstrate your ability to create impactful content that resonates with target audiences.

We think you need these skills to ace Employer Brand Social Media Manager - Permanent - UK Wide

Social Media Strategy Development
Content Creation and Copywriting
Stakeholder Management
Data Analysis and Insights
Knowledge of Social Media Algorithms
Experience with Social Media Management Tools (e.g., Hootsuite, Talkwalker)
Creative Brief Development
Campaign Management
Understanding of Employer Branding
Experience with Paid and Organic Social Media
Strong Communication Skills
Ability to Monitor and Respond to Social Media Sentiment
Event Coverage and Content Direction
Agility in Adapting to Digital Trends

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Employer Brand Social Media Manager position. Tailor your application to highlight relevant experience in social media strategy and employer branding.

Craft a Compelling CV: Your CV should reflect your experience in social media management, particularly in professional services or creative agencies. Emphasise your achievements in creating engaging content and managing social media campaigns.

Write a Strong Cover Letter: In your cover letter, express your passion for social media and employer branding. Discuss how your skills align with EY's mission to build a better working world and provide specific examples of your past successes in similar roles.

Showcase Your Creativity: Since the role requires a creative approach, consider including a portfolio or links to your previous work that demonstrate your ability to create compelling social media content. Highlight any innovative campaigns you've led or contributed to.

How to prepare for a job interview at EY

✨Showcase Your Social Media Expertise

Make sure to highlight your experience with various social media platforms, especially Meta, LinkedIn, YouTube, and TikTok. Be prepared to discuss specific campaigns you've managed and the results they achieved.

✨Demonstrate Your Creative Skills

As a social media manager, creativity is key. Bring examples of your best work, such as compelling content or successful campaigns, and be ready to explain your creative process and how you align it with brand objectives.

✨Understand EY's Employer Value Proposition

Research EY's employer brand and understand their value proposition. Be ready to discuss how you can help reframe talent perceptions of the company through innovative social media strategies.

✨Prepare for Stakeholder Management Questions

Since strong stakeholder management is crucial for this role, think of examples where you've successfully collaborated with different teams or external partners. Be ready to discuss how you handle feedback and incorporate it into your work.

Employer Brand Social Media Manager - Permanent - UK Wide
EY
Location: Luton
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