At a Glance
- Tasks: Lead social media strategy to attract top talent and showcase EY's vibrant culture.
- Company: Join EY, a global leader in professional services, dedicated to building a better working world.
- Benefits: Enjoy flexible working, competitive pay, and a range of perks tailored to your needs.
- Other info: Opportunity for continuous learning and personal growth in a diverse and inclusive environment.
- Why this job: Be part of a dynamic team shaping employer branding through innovative social media content.
- Qualifications: Experience in social media management, strong writing skills, and knowledge of talent branding required.
The predicted salary is between 36000 - 60000 £ per year.
Employer Brand Social Media Manager - Permanent - UK Wide
Join to apply for the Employer Brand Social Media Manager - Permanent - UK Wide role at EY
Employer Brand Social Media Manager - Permanent - UK Wide
2 days ago Be among the first 25 applicants
Join to apply for the Employer Brand Social Media Manager - Permanent - UK Wide role at EY
At EY, we’re all in to shape your future with confidence.
We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
Employer Brand Social Media Manager - UKI BMC - Permanent - UK Wide
At EY, we’re all in to shape your future with confidence.
We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
The opportunity
A career at EY is an incredible opportunity for professionals to shape their future with confidence. We have an amazing story to tell about the work we do, solving our clients most complex challenges, giving our people a supportive and empowering environment, where they work in innovative teams at the cutting edge of technology.
We need to attract talent to serve our clients across our service lines: assurance, consulting, tax and strategy. Social media plays a crucial part in this. In a fast-paced world where candidate behaviour is continually changing, we need to serve content in a way that resonates with our audience. This is an exciting opportunity for an established social media specialist to create and deliver a strategy that showcases compelling insights into work and life at EY.
Your Key Responsibilities
- Develop and deliver a best-in-class EY UK Careers social media strategy (organic and paid) that achieves cut through with talent audiences and aligns to wider business and social media objectives.
- Reframe how talent views EY by landing our employer value proposition through compelling content to ensure we are an organisation where they want to build their careers.
- Lead on creative briefs to transform employer brand social posts and campaign concepts into social-first content. Leveraging the right tools and resources.
- Be an active, leading voice in daily conversations with our team, wider stakeholders, external talent partnerships and agencies to help to shape our employer brand social media content so it remains relevant and on-brand, optimised through key learnings and follows best practice.
- Build on our employer advocacy programme for talent, enabling recruiter confidence and leveraging our network of advocates and career influencers.
- Line management of our social media Senior Associate, overseeing activities under their remit.
- Monitor mentions and sentiment of all EY UK Careers social media channels to identify opportunities, escalate issues, and support with crisis communications where necessary.
- Provide a deep understanding of the talent audience and the latest trends in the digital and social media landscape, including staying ahead of the latest in-platform changes.
- Use data to develop social media insights to create greater engagement with our talent audience, evaluating the effectiveness of social media activity against goals.
- Act as a first point of contact for all social media requests and queries related to the EY UK Careers social media channels.
- Continue to build a solid relationship with our UK Social Media team who manage the EY UKI corporate channels - attending regular calls, strategic sessions, sharing key learnings and collaborating on joint projects, having a one team approach.
- Travelling to key events when required to capture and/or direct social media content.
- Track record of delivering compelling talent-focussed social media content that delivers impact through measurement.
- Deep understanding of social media platforms and algorithms, demonstrating agility in approach.
- A creative eye and strong copywriting/editorial experience. Strong writing skills and attention to detail to ensure that all social media content is of the highest possible quality.
- Prior experience of key social media management tools: Hootsuite Talkwalker, Core and Amplify in particular.
- Strong stakeholder management and influencing skills.
- Experience of working in professional services or a creative/social media agency.
- Strong talent and/or employer brand knowledge and experience.
- Strong experience of Meta, LinkedIn, YouTube, TikTok.
- Strong experience of owned, paid and earned media for talent.
- Experience of working with creative/social and media agencies.
- LinkedIn Campaign Manager experience.
We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions.
Plus, we offer:
- Continuous learning:You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you:We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership:We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture:You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
Prior to finalising your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity & inclusiveness here. We ask because it matters.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
Seniority level
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Mid-Senior level
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#J-18808-LjbffrEmployer Brand Social Media Manager - Permanent - UK Wide in Luton employer: EY
At EY, we pride ourselves on being an exceptional employer that fosters a diverse and inclusive culture, empowering our employees to shape their careers with confidence. With a strong focus on continuous learning and transformative leadership, we offer a competitive remuneration package alongside flexible working options, ensuring that our team members can thrive both personally and professionally. Join us in building a better working world, where your voice is valued and your contributions make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Employer Brand Social Media Manager - Permanent - UK Wide in Luton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Employer Brand Social Media Manager - Permanent - UK Wide in Luton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EY:Show us that you’ve done your homework! In your application, briefly mention what you admire about EY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
