At a Glance
- Tasks: Create compelling digital content for EY.com and enhance client experiences.
- Company: Join EY, a global leader in professional services with a diverse culture.
- Benefits: Flexible working, continuous learning, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on diversity and inclusiveness.
- Why this job: Make a real impact by transforming how clients perceive EY through innovative content.
- Qualifications: 7+ years in marketing copywriting or journalism, strong creative writing skills.
The predicted salary is between 55000 - 65000 £ per year.
At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
The opportunity
Our clients are navigating a complicated world. Tumultuous geo‑politics, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems. EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence. Our teams provide bold thinking, deep sector expertise and brilliant solutions that enable our clients to solve their biggest problems and thrive.
This role is part of a newly formed team that will transform EY.com in the UK to give an incredible client experience that makes us discoverable, lands our messages, builds consideration and converts site visits into conversations.
As part of a team of Digital Content Managers, this role will be responsible for creating content on ey.com that demonstrates to our clients our distinctive thinking, bold insights and innovative services that position us as the firm that can best help them to solve their biggest issues. The role requires excellent copy‑writing and content‑creation skills and openness to the potential of AI tools to enhance work and speed up time to market.
The role includes working with Digital Portfolio Managers, receiving briefed agenda on content based on business priorities, search performance and competitor analysis. Responsibilities include:
- Creating bespoke content for ey.com
- Translating stakeholder materials into compelling digital content
- Adapting global articles for the UK
- Updating product and service pages
- Maintaining senior people profiles
- Creating ey.com‑relevant corporate content such as the Annual Impact Report
Your Key Responsibilities
- Draft copy and identify images in response to briefs from Digital Portfolio Managers across four categories:
- Creating EY.com presence for BMC‑originated campaigns, ensuring a compelling digital experience
- Adapting draft content from business SME stakeholders
- Adapting global content and rewriting or creating UK‑specific perspectives
- Creating bespoke digital content where required (e.g., case studies, people profiles, or content required for SEO/GEO)
- Provide guidance and advice to BMC teams on best digital creative approach for activities that require ey.com presence
- Ensure that all copy and imagery created for ey.com follows brand guidelines and is approved through the SCORE brand approval process
- Occasionally manage content creation agencies to deliver digital content
- Work with the Digital Technical Manager to ensure copy is optimised for search
- Work with the Digital Technical Manager to ensure page builders have correct briefs to enable accurate and timely publishing
Skills and Attributes for Success
- Excellent creative writing skills and ability to think verbally and visually to create compelling digital content
- Ability to use AI tools to make the process of developing messaging and drafting copy more efficient, while using human skills to ensure distinctive, engaging content
- Positive and proactive mindset with the ability to engage stakeholders with the vision for ey.com
- Strong stakeholder management skills and ability to gain consensus about content direction in a complex organisation
- Extensive writing and content creation experience with a proven track record of supporting teams from scoping to delivery
- Experience in SEO and optimising digital content to support campaign search objectives and buyer journey
- Time and project management skills – highly organised with strong attention to detail and ability to deliver to deadlines
- Experience in professional services or a related industry with clear understanding of external markets and the backdrop against which much of our content is produced and written
- Expertise in writing to brand style guidelines
To qualify for the role you must have:
- 7+ years of experience in a marketing copywriting or journalistic role in a business environment
- Knowledge of the UK business environment, gained from working in a professional services environment or as a journalist in a related field
- Working knowledge of website design (preferably Adobe AEM), UX, SEO and marketing automation, plus experience working with page‑building teams
- Experience in stakeholder management in a complex environment and the ability to interpret briefs, challenge constructively, make creative suggestions and gain consensus on creative outputs
What we look for
We are looking for positive‑minded, capable, creative, and ambitious content creators who can help us develop a compelling ey.com that transforms our clients’ perceptions of EY as an organisation that can help them shape their future with confidence.
What we offer
- Continuous learning – develop a mindset and skills to navigate whatever comes next
- Success as defined by you – tools and flexibility to make a meaningful impact your way
- Transformative leadership – insights, coaching and confidence to be the leader the world needs
- Diverse and inclusive culture – you’ll be embraced for who you are and empowered to use your voice to help others find theirs
Please note
Prior to finalising your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to analyse our recruitment process holistically and to implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to help us hold us accountable towards our goal of building a better working world.
Ready to apply? If you can demonstrate that you meet the criteria above, please contact us as soon as possible. Shape your future with confidence. Apply now.
Digital Content Manager - BMC employer: EY
At EY, we pride ourselves on being an exceptional employer that fosters a diverse and inclusive culture, empowering our employees to thrive in their careers. With a commitment to continuous learning and transformative leadership, we provide our Digital Content Managers with the tools and flexibility to make a meaningful impact while working in a hybrid environment across the UK. Join us to be part of a team that values creativity, collaboration, and the opportunity to shape a better working world.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Manager - BMC
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision and values. We want to see your passion!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Digital Content Manager - BMC
Some tips for your application 🫡
Tailor Your Content:Make sure to customise your application to reflect the specific skills and experiences that align with the Digital Content Manager role. Highlight your copywriting prowess and any relevant experience in digital content creation that showcases your ability to engage stakeholders.
Showcase Your Creativity:Don’t hold back on demonstrating your creative flair! Use your application to showcase examples of compelling digital content you've created in the past. This is your chance to shine and show us how you can bring bold insights to life.
Be Clear and Concise:While we love creativity, clarity is key! Ensure your application is well-structured and easy to read. Use bullet points where necessary and keep your language straightforward to make a strong impression.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at EY
✨Know Your Content Inside Out
Before the interview, dive deep into EY's digital content and branding strategies. Familiarise yourself with their recent campaigns and how they position themselves in the market. This will not only show your genuine interest but also help you discuss how your skills can enhance their digital presence.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples that demonstrate your ability to create compelling digital content. Tailor these samples to reflect the type of work you would be doing at EY, such as adapting global content or creating bespoke case studies.
✨Be Ready to Discuss AI Tools
Since the role involves using AI tools for content creation, come prepared to discuss your experience with these technologies. Share specific examples of how you've used AI to enhance your writing process or improve efficiency in past roles.
✨Engage with Stakeholders
Highlight your stakeholder management skills during the interview. Be ready to discuss how you've successfully navigated complex environments and gained consensus on content direction. Use examples that showcase your proactive mindset and ability to engage others with your vision.
