At a Glance
- Tasks: Create and adapt digital content to enhance EY.com for an outstanding client experience.
- Company: Join a leading professional services firm with a focus on innovation and inclusivity.
- Benefits: Continuous learning, flexible work options, and transformative leadership opportunities.
- Other info: Embrace diversity in a culture that empowers your voice and individuality.
- Why this job: Make a real impact by shaping digital narratives in a dynamic environment.
- Qualifications: 3+ years in marketing copywriting or journalism, with strong SEO knowledge.
The predicted salary is between 35000 - 45000 £ per year.
Location: Regional (outside London) Hybrid working: Currently minimum one day per week in the office
Role Overview
Part of a newly formed Digital Content team, this role will transform EY.com in the UK to provide an outstanding client experience, building discoverability, consideration and conversion for EY’s corporate stories and initiatives. You will create bespoke digital content, adapt existing campaign materials, localise global articles, and update product and service pages to reflect EY’s brand and messaging.
Key Responsibilities
- Draft copy and identify imagery for content creation projects, briefed by a Digital Portfolio Manager.
- Support Digital Content Managers in guiding BMC teams on best digital creative approaches for ey.com initiatives.
- Ensure all work follows brand guidelines and is approved through the SCORE brand approval process.
- Collaborate with the Digital Technical Manager to optimise copy for search engine performance.
- Work with the Digital Technical Manager to provide accurate briefs to page builders, enabling timely publishing.
Skills and Attributes for Success
- Excellent creative writing skills with a verbal and visual approach to digital content.
- Proficiency in using AI tools to streamline messaging and copy drafting while maintaining distinctive, engaging content.
- Positive, proactive mindset with the ability to inspire stakeholders for ey.com vision.
- Stakeholder management skills and ability to gain consensus on content direction within a complex organisation.
- Working knowledge of SEO and optimizing digital content to support campaign search objectives and buyer journey.
- Strong time and project management skills, highly organised, detail‑oriented and deadline‑driven.
- Experience in professional services or a related industry, with clear understanding of external markets and content relevance.
- Expertise writing within brand style guidelines.
Qualifications
- 3+ years of experience in marketing copywriting or journalistic role in a business environment.
- Knowledge of the UK business environment, gained from professional services or similar, or from journalism in a related field.
- Experience working with website teams and meeting technical requirements.
- Experience collaborating with stakeholders to understand briefs, secure support for creative direction and final outputs.
Benefits
- Continuous learning and skill development.
- Success defined by you: tools and flexibility to make a meaningful impact.
- Transformative leadership opportunities: coaching and confidence building.
- Diverse and inclusive culture that embraces individuality and empowers voices.
Commitment to Diversity and Inclusion
Prior to finalizing your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The data is confidential and used solely to analyse our recruitment process and promote diversity and inclusiveness.
Locations
Senior Digital Content Executive - BMC in Derry, Londonderry employer: EY
As a Senior Digital Content Executive at EY, you will thrive in a dynamic and inclusive environment that champions continuous learning and personal growth. With a commitment to diversity and transformative leadership opportunities, EY empowers its employees to make a meaningful impact while enjoying the flexibility of hybrid working arrangements. Located regionally outside London, this role offers a unique chance to contribute to innovative digital content strategies that enhance client experiences across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Content Executive - BMC in Derry, Londonderry
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their values and goals. We want to see your passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Digital Content Executive - BMC in Derry, Londonderry
Some tips for your application 🫡
Show Off Your Creative Writing Skills:This role is all about crafting engaging content, so make sure your application showcases your best writing. Use clear, compelling language that reflects your style and aligns with the brand voice we're looking for.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to highlight your experience in digital content creation and SEO. Show us how your skills match the key responsibilities listed in the job description.
Highlight Your Stakeholder Management Experience:We want to see how you've successfully collaborated with others in previous roles. Share examples of how you've managed stakeholders and secured support for creative projects—this will really set you apart!
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at EY
✨Know Your Content Inside Out
Before the interview, make sure you’re familiar with EY’s brand and messaging. Review their website and any recent campaigns to understand their tone and style. This will help you demonstrate your ability to create bespoke digital content that aligns with their vision.
✨Showcase Your SEO Knowledge
Since the role involves optimising content for search engines, be prepared to discuss your experience with SEO. Bring examples of how you've improved content discoverability in past roles, and be ready to share specific strategies you’ve used to enhance search performance.
✨Demonstrate Stakeholder Management Skills
This position requires collaboration with various teams, so think of examples where you successfully managed stakeholder expectations. Highlight your communication skills and how you’ve inspired others to align with a creative direction, especially in complex environments.
✨Be Ready to Discuss AI Tools
With proficiency in using AI tools being a key requirement, come prepared to talk about the tools you’ve used in your previous roles. Share how these tools have helped streamline your copy drafting process while maintaining engaging content, showcasing your innovative approach.
