At a Glance
- Tasks: Create and execute innovative social media strategies to elevate EY's brand and engage audiences.
- Company: Join EY, a global leader in building a better working world with diverse teams.
- Benefits: Flexible work environment, world-class experiences, and future-focused skill development.
- Other info: Dynamic role in a fast-paced environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of social media innovation and make a real impact on a global scale.
- Qualifications: 5+ years of social media experience with strong project management skills.
The predicted salary is between 63000 - 77000 £ per year.
Location: London
At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, future-focused, audience-centric brand, marketing and communications. We have an integrated network of professionals worldwide and together we are building a distinctive brand, driving growth, inspiring people, and bringing our purpose to life.
The Global Media Relations and Social Media team plays a critical role in helping the firm realise this purpose through its work supporting EY’s brand, reputation and business goals around the world. The Assistant Director, Social Media will be a highly experienced member of the Global Media Relations and Social Media team. The individual creates and executes social media strategy, plans and programs in support of EY’s purpose, brand and business goals, working closely with EY’s Global executive leadership.
Your key responsibilities:
- Develop and implement social media strategy and programs; lead social media planning and strategy; run and manage social channels.
- Work closely with internal teams to advise Global leaders on developing an editorial strategy and work with the team to build content designed to grow and activate communities.
- Act as an ambassador of the media relations and social media team - advising on innovations, trending content and implementing programs.
- Effectively create, plan curate, and manage compelling content (images, video and written) to reach desired audiences.
- Monitor, listen and respond to social media audiences, and measure the impact of social media campaigns.
- Lead by example and implement best social media operations, including keeping management abreast of latest issues and concerns.
Skills and attributes for success:
- Ability to advise on social media technologies and data-driven insights.
- Drive to promote innovation in the social space and to sell ideas internally.
- Organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
- Ability to produce excellent, quick, clean and engaging copy.
- Sub-editing/proofreading skills and ability to work to a style and brand guide.
- Familiarity with Boolean search.
- In-depth knowledge of social media platforms, their respective participants and deployment.
- Experience in advising, managing and communicating with senior leadership on a day-to-day basis.
To qualify for the role, you must have:
- At least 5 years’ social media experience - digital or social media agency expertise desired and in-house ideal.
- Proven ability to manage complex processes and/or projects.
We're looking for a high-energy individual who embraces change and innovation in order to ensure we can deliver best-in-class social media output in an ever-changing environment.
At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.
To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.
Assistant Director - Social Media, EY Global Media Relations and Social Media in City of London employer: EY
EY is an exceptional employer that fosters a collaborative and innovative work culture in Birmingham, providing employees with the opportunity to lead complex tax engagements for prestigious multinational clients. With a strong emphasis on professional development, EY offers extensive training and growth opportunities, ensuring that you can advance your career while making a meaningful impact in the dynamic field of corporate tax.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Director - Social Media, EY Global Media Relations and Social Media in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Director - Social Media, EY Global Media Relations and Social Media in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EY:Show us that you’ve done your homework! In your application, briefly mention what you admire about EY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
