Global Social Brand and Marketing Leader in Birmingham

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help build a better working world. As the Social Media Marketing Leader within the global Brand, Marketing, and Communications (BMC) function, you will play a pivotal role in developing and executing our next phase of social media to create a social and influencer‑first brand marketing strategy behind key brand and GTM campaigns.

Key Responsibilities

• Social Content & Marketing Strategy Development: Create and implement comprehensive social media creative and marketing strategies aligned with the organization’s goals and objectives. Help define digital channel strategy, with a clear and distinct role for each platform. Lead digital and social media brand marketing programs with impact on top, middle and bottom of the funnel. Drive brand‑shifting and demand‑generation programs, including engagement of thought leadership. Work closely with the brand and creative teams to elevate brand and creative campaigns with a social‑first mindset. Identify target audiences and tailor content to engage them effectively.
• Content Creation and Management: Oversee creation of engaging, high‑quality content for platforms such as Facebook, X, Instagram, LinkedIn, TikTok, and others. Co‑manage the editorial lens and content calendar with the social and PR teams to ensure timely and business‑relevant posts.
• Analytics and Reporting: Monitor, analyze, and report on social media performance metrics to assess campaign effectiveness. Develop pre‑testing insights to optimize strategies and improve engagement.
• Community Engagement: Actively engage with followers, respond to comments and messages, and manage online community interactions of marketing social content. Build and maintain relationships with influencers and brand advocates.
• Trend Monitoring: Stay up‑to‑date with the latest social media trends, tools, and best practices. Experiment with new platforms, styles/approaches, and technologies to enhance brand and drive demand.
• Collaboration: Work closely with cross‑functional teams—including brand, marketing, PR, and social media—to ensure cohesive messaging and branding.

Skills and Attributes for Success

• Significant experience in global social media leadership within a large, matrix organization with a proven track record of successful campaigns that drive demand and transform brands.
• Strong teamwork and collaborative skills.
• Deep understanding of digital and social media, its channels, and social‑first content—including experience on LinkedIn, Instagram, TikTok, Snapchat, and Reddit.
• Ability to use social media to drive impact across top, middle, and bottom of the funnel.
• Experience working with influencers and content creators.
• Ability to develop the right voice for each platform and build social media communities.
• Innovative mindset with a deep understanding of the landscape, using data to advocate ideas internally.
• Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
• Bachelor’s or Master’s degree.
• Strong understanding of social media platforms, tools, and analytics.
• A creative mindset with a passion for storytelling and brand building.
• Ability to work in a fast‑paced environment and manage multiple projects simultaneously.
• A track record of award‑winning work.
• Ability to collaborate within a matrix organization.
• Strong stakeholder influencer skill set.

Ideally, you’ll also have:

• Leadership potential to motivate peers and contribute to team success, showing potential for future leadership roles.
• Excellent communication and networking skills.
• Strategic thinking skills to support strategy execution and creative problem solving.
• Commercial understanding of market trends and business drivers.
• Agility and adaptability to adjust quickly to new challenges in a fast‑paced environment.
• Project management skills for strategic alignment and execution.
• Cultural awareness to value diversity and contribute to an inclusive work culture.

What We Offer You

• A comprehensive compensation and rewards package, including a base salary range of $128,700 to $247,800 (U.S. geographic variation applies).
• Medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Hybrid work model with approximately 40‑60% on‑site collaboration for client‑serving roles.
• Flexible vacation policy; you determine how much time you need based on personal circumstances, with additional time for EY Paid Holidays, Winter/Summer breaks, and other leaves of absence.

Equal Employment Opportunity

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities, including veterans with disabilities. If you have a disability and need assistance applying online or require an accommodation during any part of the application process, please contact the EY Talent Shared Services Team at ssc.customersupport@ey.com.