At a Glance
- Tasks: Lead global brand campaigns and activation strategies to enhance EY's brand presence.
- Company: Join a leading global professional services firm with a strong commitment to innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Dynamic role with the chance to influence brand perception across diverse markets.
- Why this job: Shape impactful brand experiences and drive commercial success on a global scale.
- Qualifications: Experience in brand strategy, campaign management, and stakeholder collaboration.
The predicted salary is between 80000 - 100000 € per year.
The Global Brand and Activation Leader role is a new, pivotal and strategic role to embed the EY brand and develop core brand campaigns across all regions, sectors, and client‑facing touchpoints. The objective is to create a distinctive, coherent, consistent, and commercially impactful brand experience that supports EY’s growth ambition and positions the brand as a strategic engine for the business.
Lead & Evolve Global Brand Activation
- Translating the brand strategy into activation programs that drive consistency and impact.
- Connecting key brand narratives into activation plans across priority markets.
- Ensuring alignment with global BMC, Areas, and EY‑Parthenon brand activity to maximise coherence and avoid fragmented execution.
- Developing activation playbooks and frameworks that enable regions to deliver high‑quality, locally resonant activations.
Ownership of Key Programs (Campaigns + Activation)
- Global Brand Campaigns: ongoing stewardship adding strategic leadership and innovation to the next campaign.
- Work with creative and media partners to ensure campaigns are insight‑led, distinctive, and commercially aligned.
- Optimize cross‑channel performance, including digital, social, events and thought leadership integration.
- Take a forward leadership role to selected brand defining initiatives.
- Brand Activation Programs: develop and lead brand creative and activation plans across major global key events such as MWC, Davos, LEAP, etc.
- Shape and refine creative narratives, messaging frameworks, and experiences that bring EY’s brand assets to life.
Impact into the Network Building & Capability Expansion:
- Build a global network of brand activation practitioners across Areas, Regions and service lines.
- Own the BMC activation forums/calls, including the toolkits and guidance to ensure everyone is equipped to activate the brand strategically and consistently.
- Drive governance and best practice sharing.
Embedding the Brand Across the Business
- Ensure the EY brand is fully embedded through business processes, service lines, digital environments and employee‑facing platforms.
- All 378k EY people understand, apply and amplify the brand.
- Drive understanding that brand drives commercial value, including opportunity creation, reputation growth, and client conversion.
- The brand becomes a powerful commercial engine, not only a marketing asset.
Partner closely with: Sector and Solution leaders, Talent and Employee Experience, Key program leaders (e.g., Tech), Internal and external agencies, Area BMC Leaders, and Business development.
Clear Skills Required
- Ability to set global brand activation strategy, not just execute it.
- Deliver world‑class global creative campaigns across media, with demonstrable impact on social and digital platforms.
- Influence and collaborate with senior stakeholders across the network.
- Strong integration of insight, performance data and commercial outcomes.
- Leadership of multi‑disciplinary teams and agency partners.
- Be curious and forward‑thinking on embedding AI and social media into processes, programs, etc.
- Proactive in bringing fresh thinking and powerful insights to impactful briefs.
- Ability to represent the brand strategy at senior forums and global steering groups.
Equal Employment Opportunity
To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability‑related adjustments or accommodations you may need.
Global Brand Activation and Campaign Leader in Birmingham employer: EY
EY is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to drive impactful brand strategies on a global scale. With a commitment to professional growth, EY offers extensive development opportunities and encourages innovative thinking, making it an ideal environment for those looking to make a meaningful contribution in the field of brand activation. Located in a vibrant city, employees benefit from a collaborative atmosphere and access to major industry events, enhancing both personal and professional experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Activation and Campaign Leader in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its brand values. We want you to show how your skills align with their goals, especially in brand activation and campaign leadership.
✨Tip Number 3
Practice your pitch! You need to be able to articulate your experience and how it relates to the role. We suggest rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Global Brand Activation and Campaign Leader in Birmingham
Some tips for your application 🫡
Show Your Passion for Branding:When you're writing your application, let your enthusiasm for brand activation shine through! We want to see how you connect with the EY brand and how you can bring it to life in a way that resonates across different markets.
Tailor Your Experience:Make sure to highlight your relevant experience in global brand campaigns and activation programs. We love seeing specific examples of how you've driven brand consistency and impact in your previous roles. Don't be shy about showcasing your achievements!
Be Insight-Driven:In your application, emphasise your ability to integrate insights and performance data into your strategies. We’re looking for someone who can not only execute but also innovate based on what the data tells us. Show us how you've done this before!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at EY
✨Know the Brand Inside Out
Before your interview, dive deep into EY's brand values and recent campaigns. Understand their strategic goals and how they position themselves in the market. This knowledge will help you articulate how your vision aligns with their brand activation strategy.
✨Showcase Your Creative Thinking
Prepare to discuss specific examples of global campaigns you've led or contributed to. Highlight your ability to innovate and adapt strategies based on insights and performance data. Be ready to share how you’ve used creativity to drive brand impact across various channels.
✨Engage with Stakeholders
Demonstrate your experience in collaborating with senior stakeholders. Prepare anecdotes that showcase your ability to influence and work alongside diverse teams. This will illustrate your capability to lead multi-disciplinary teams effectively.
✨Embrace Forward-Thinking Approaches
Be prepared to discuss how you would integrate AI and social media into brand activation processes. Show your curiosity and forward-thinking mindset by sharing fresh ideas that could enhance EY’s brand presence and commercial value.
