Digital Portfolio Manager - BMC in Aberdeen

Level 3: Assistant Director

Location: Regional (Outside London)

Hybrid working: Currently minimum one day per week in the office

Your Key Responsibilities

• Strategy
  • Agree clear objectives with business and BMC stakeholders within a portfolio of priority projects and services for how ey.com will support brand and sales, or deliver required corporate or regulatory‑required content.
  • Create data‑based strategy within a portfolio of priority projects, services or corporate area for content and journeys needed to maximise traffic and engagement with ey.com.
  • Secure engagement from business and BMC stakeholders.
  • Recommend client journeys and target actions within portfolio to stakeholders including Business Development.
  • Maintain close relationship with Global teams and an overview of available globally created content.
  • Balance proactively recommended content with requests from the business.
  • Proactively identify and drive the use of AI tools for more distinctive and engaging messaging.
• Content design, build and creation
  • Brief portfolio aligned Digital Content Managers to deliver site‑ready content.
  • Project manage creation of new content, managing through from brief, to page build and publishing.
  • Work with business and BMC stakeholders to ensure that all service and product pages within portfolio are kept up to date.
  • Work with page builders on QA processes pre‑publication of all materials.
  • Ensure delivery of any regulatory‑required materials within the portfolio within deadlines.
  • Ensure that all content on ey.com/uk meets brand standards.
  • Work with Digital Technical Manager to ensure smooth running of pages within portfolio.
  • Champion the use of AI tools to make the process of developing messaging and drafting copy more efficient.
• Measurement
  • Deliver regular performance updates to the business on site performance within portfolio.
  • Share data with key stakeholders and translate into recommendations for site changes or content.

Skills And Attributes For Success

• Positive and proactive mindset, with the ability to engage stakeholders.
• Strong stakeholder management skills.
• Excellent technical knowledge of website strategy, development, delivery and measurement.
• Growth mindset that is open to the potential for proactively using AI.
• Ability to interrogate data and insight to deliver fact‑based recommendations.
• People management skills – will need to brief and lead content creators and page builders.
• Resilience and ability to work in a high pace environment.

To qualify for the role you must have

• Proactive, problem‑solving mindset and resilience.
• Established experience in a similar role.
• Exceptional technical knowledge and experience of website design, UX, SEO and marketing automation.
• Excellent project management capability.
• Ability to generate quality reporting across digital channels.
• Experience of working in large/matrix B2B organisations.

What We Look For

We are looking for positive‑minded, capable, creative, and ambitious digital experts.

What We Offer

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice.

Please note

Prior to finalizing your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy.