Senior Digital Content Executive - BMC in Southampton

At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

A unique opportunity to be part of the team that redefines the digital presence of a Big 4 professional services firm in the UK, transforming ey.com to become a powerful platform that demonstrates how we are shaping the future with confidence for our clients.

The opportunity Our clients are navigating a complicated world. Tumultuous geo-politics, rapidly evolving technology, changing demographics and the challenge of responsibly approaching sustainability lead to incredibly challenging problems. EY has ambitious growth targets, which we will deliver by helping our organisations shape the future with confidence. Our teams provide the bold thinking, deep sector expertise and brilliant solutions that enable our clients to solve their biggest problems and thrive.

Our strategy in the UK is laser focused around these issues. This role is part of a newly formed team that will transform EY.com in the UK to give an incredible client experience that makes us discoverable, lands our messages, builds consideration and converts site visits into conversations.

As part of a Digital Content team, this role will help to create content on ey.com that demonstrates to our clients our distinctive thinking, bold insights and innovative services that position us as the firm that can best help them to solve their biggest issues. The team will create bespoke content for ey.com, adapt materials from other campaigns into compelling digital content and localise globally created articles and thought leadership to be relevant to the UK. This will require close working with stakeholders in Brand, Marketing and Communications (BMC) and the wider business. It will also involve updating product and service pages as required, maintaining or creating senior people profiles and creating ey.com presence relevant corporate content such as our Annual Impact Report.

Your key responsibilities:

• Drafting copy and identifying images for content creation projects as briefed by a Digital Portfolio Manager.
• Supporting the Digital Content Managers in providing guidance and advice to BMC teams on the best digital creative approach for activities that require ey.com presence.
• Ensuring that all work follows brand guidelines and is approved through the SCORE brand approval process.
• Working with Digital Technical Manager to ensure that all copy is optimised for search.
• Working with the Digital Technical Manager to ensure that page builders have correct briefs to enable accurate and timely publishing.

Skills and attributes for success:

• Excellent creative writing skills and ability to think verbally and visually to create compelling digital content.
• Ability to use AI tools to make the process of developing messaging and drafting copy more efficient, whilst using human skills to ensure distinctive, engaging content.
• Positive and proactive mindset, with the ability to engage stakeholders with the vision for ey.com.
• Stakeholder management skills, and ability to gain consensus about content direction in a complex organisation.
• Working knowledge of SEO and optimising digital content to support campaign search objectives and buyer journey.
• Time and project management skills – highly organised with a sound attention to detail and an ability to deliver to deadlines.
• Experience in professional services or a related industry, with clear understanding of external markets and the backdrop against which a lot of our content is produced and written.
• Expertise in writing to brand style guidelines.

To qualify for the role you must have 3+ years' experience of working in a marketing copywriting or journalistic role in a business environment. Knowledge of the UK business environment, gained from working in a professional services environment or similar, or else from working as a journalist in a related field. Experience of working with website teams, and following relevant technical requirements. Experience of working with stakeholders to understand briefs, gain support for creative direction and for final outputs.

What we offer:

• We offer a competitive remuneration package where you'll be rewarded for your individual and team performance.
• Our comprehensive Total Rewards package includes support for flexible working and career development, and with MyReward you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions.
• Plus, we offer continuous learning: You'll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.