At a Glance
- Tasks: Support strategic marketing plans for global accounts and enhance EY's brand presence.
- Company: Join EY, a leading professional services organisation committed to building a better working world.
- Benefits: Flexible work environment, diverse culture, and opportunities for personal and professional growth.
- Other info: Collaborative atmosphere with potential for career advancement and skill development.
- Why this job: Be part of a dynamic team driving impactful marketing strategies for top global accounts.
- Qualifications: Experience in marketing or business development, with strong communication and stakeholder management skills.
The predicted salary is between 63000 - 77000 £ per year.
At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand. BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations.
The opportunity BMC is on an exciting journey to create a world-class marketing function and achieve the highest strategic impact for EY. EY is making significant investments in priority account activation and account development for key and global accounts to deliver an exceptional and ideally personalized user experience. In this role, the senior associate will work with the Global BMC (iGTM) Marketing Excellence for Accounts Leader/s and managers to support on the strategic marketing plans to support the growth and development of these accounts. They will assist in the delivery of agreed plans and help to ensure buy-in across the account, primarily with marketing stakeholders and account teams.
Your key responsibilities include:
- Operationalising the Global BMC Governance and strategic BMC activities for the largest global accounts.
- Proactively connecting with colleagues across sectors, geographies and service lines.
- Recognising commercial opportunities and assisting with strategic initiatives to enable revenue growth.
- Building a strong internal network and engaging with colleagues to gather key information.
- Delivering the Marketing Excellence for Accounts program and shaping the delivery of the go-to-market strategy.
- Building relationships across BMC, Markets, Insights and the accounts.
- Supporting the team in their engagements with Account teams and interactions with Business Development, Service Line and Growth Leaders.
- Championing a client-first approach that builds EY’s brand through audience-centric, issue-based BMC activities.
- Driving lead generation and conversion along the client lifecycle.
- Measuring the impact of best practice content and channel strategies.
- Exploring commercial opportunities for the accounts, including co-developing marketing assets, content, strategic alliances, events and communications.
- Taking ownership of the measurement of commercial outcomes and opportunities.
- Regularly reviewing performance metrics and delivering reports on Marketing Excellence for Accounts performance.
Skills and attributes for success:
- Strong business understanding (EY / general business acumen).
- Commercially orientated and proactive; forward looking and results orientated.
- Familiarity with account marketing.
- Effective stakeholder management skills.
- A strong team player, comfortable working collaboratively and independently.
- Excellent communication, presentation and networking skills.
- Ability to work under pressure and to tight deadlines, managing multiple priorities effectively.
- Ability to synthesize complex information into simple, high impact messages.
To qualify for the role, you must have:
- Experience in marketing, communications or business development, ideally in a B2B environment.
- Experience of B2B demand generation or Account-based marketing role.
- Experience of project management/program execution.
- Solid knowledge of marketing channels and experience in application.
- Self-awareness and results oriented.
- Experience working in a cross-border environment (ideal but not essential).
- The potential to influence and build collaborative relationships with colleagues and stakeholders.
What we look for:
We’re looking for an experienced, high-energy individual with excellent communication and networking experience and skills in a wide range of situations and with some experience of managing stakeholders. You should be detail oriented & analytical and should be willing to take up Project supervision responsibility at times, and to develop stakeholder expectation management.
What we offer you:
At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.
Global BMC - iGTM - Marketing Excellence for Accounts in Manchester employer: EY UK
EY UK is an exceptional employer, offering a dynamic work culture in Birmingham that fosters professional growth and development. As a Senior HR Help Desk Advisor, you'll benefit from comprehensive training, a supportive team environment, and clear pathways for career advancement into Employee Relations, all while contributing to a company renowned for its commitment to employee well-being and inclusivity.
