At a Glance
- Tasks: Lead innovative marketing and communications strategies for EY's global audit services.
- Company: Join EY, a top-tier professional services firm shaping the future.
- Benefits: Competitive salary, flexible vacation, and a supportive hybrid work environment.
- Why this job: Make a real impact in a dynamic role that drives change and builds trust.
- Qualifications: Experience in B2B marketing, strong communication skills, and project management expertise.
- Other info: Collaborate globally with diverse teams and enjoy excellent career growth opportunities.
The predicted salary is between 128000 - 224000 ยฃ per year.
At EY, we are all in to shape your future with confidence. We will help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
The Brand Marketing and Communications (BMC) function has an important role to play in helping to achieve EY's ambition to create longโterm value as the world's most trusted distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose of building a better working world to life for our people, clients, and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand. BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy planning, and operations. Through the collective power of BMC and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
The opportunity: As a Big Four professional services organization, Audit is a strategic priority. It is central to the EY Assurance service line in building confidence in businesses and the capital markets for better decisions that have a positive impact on our world and is critically important to the EY global network because it underpins the organization's purpose and reputation. The EY organization continues to make significant investments in its Audit teams, the transformation of audit services, and its AI-powered technology platform to enhance quality, improve employee and client experience, and provide the tools our people need to deliver a market-leading audit. As Global Audit BMC Program Lead, you will support the ongoing development and growth of audit as it continues on this journey.
This senior-level position will collaborate with global and regional Assurance leadership, the Audit Transformation Office, Professional Practice Quality Leadership, digital teams, and other Assurance, Audit, and BMC stakeholders to develop, create, and activate marketing communications and enablement programs that support the delivery quality and technical aspects of the audit. Working with a team of brand go-to-market and external and internal communications professionals, you will be responsible for program development, execution and measurement, senior stakeholder and staff management, and working with account and regional teams to ensure messaging activities and materials support global and local market needs.
Success in this role will be demonstrated through the results of leading and owning the delivery of strategic initiatives and their activities that build awareness and preference, continually increase communications effectiveness, and evolve the audit services brand.
Your key responsibilities:
- Manage and deliver complex multi-channel marketing and communications activities with input from multiple stakeholders.
- Manage senior stakeholder relationships and provide strategic counsel on brand marketing and communications best practices.
- Create marketing and communications programs that include materials such as positioning documents, thought leadership, digital content, and product summaries within EY guidelines.
- Support the ongoing transformation of audit with impactful change-management communications and enablement.
- Identify measurable goals and track success.
- Manage and counsel marketing and communications professionals and play a senior role across the wider Assurance BMC group and BMC function.
- Ability to travel occasionally.
Skills and attributes for success:
- A proven track record of turning strategy into action to deliver B2B marketing and communications programs, initiatives, and activities within an ever-changing environment.
- Project management and successful delivery within a matrixed and virtual team environment.
- Strong communications skills, channel deployment and storytelling, resource and project management acumen, attention to deadlines, and experience delivering programs across a complex multimarket regulated environment.
- An understanding of marketing channels and tactics with an emphasis on digital and the application of AI to standardize and simplify processes while improving the quality of deliverables.
Ideally, you'd also have:
- Excellent networking experience and skills in a wide range of situations and with people at all levels within an organization, including global leaders.
- Demonstrable knowledge, skills, and abilities concerning global business fundamentals, business models, ethics, competitive analysis, and cross-cultural/geographical sensitivities.
- Flexibility in adapting to a changing role and responsibilities.
- Proven ability to excel in a Big Four or professional services firm.
- The role will collaborate with colleagues globally which will occasionally require working outside of normal business hours.
What we look for:
An experienced B2B brand marketing and communications triathlete with a proven track record in delivering complex multi-channel global programs in an environment of ongoing transformation. The individual will be highly organized with a strong eye for detail. They should have experience operating and managing teams in a matrix structure and ideally exposure to audit services marketing and communications. They will have the ability to interact, influence, and communicate effectively with senior stakeholders across a multi-market environment.
What we offer you:
We offer a comprehensive compensation and benefits package; you'll be rewarded based on your performance and recognized for the value you bring to the business. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external client-serving roles to work together in person 40-60% of the time over the course of an engagement project or year. Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Are you ready to shape your future with confidence? Apply today.
EY accepts applications for this position on an ongoing basis.
For those living in California, please click here for additional information.
EY is building a better working world by creating new value for clients, people, society, and the planet while building trust in capital markets. Enabled by data, AI, and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy, and transactions. Fueled by sector insights, a globally connected multi-disciplinary network, and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
EY provides equal employment opportunities to applicants and employees without regard to race, colour, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis including arrest and conviction records in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities, including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate-related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EYโs Talent Shared Services Team (TSS) or email the TSS.
Global Audit Brand, Marketing and Communications Lead Associate Director employer: EY Studio+ Nederland
Contact Detail:
EY Studio+ Nederland Recruiting Team
StudySmarter Expert Advice ๐คซ
We think this is how you could land Global Audit Brand, Marketing and Communications Lead Associate Director
โจTip Number 1
Network like a pro! Reach out to current or former EY employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral. Remember, itโs all about who you know!
โจTip Number 2
Prepare for the interview by researching EY's recent projects and initiatives. Show them youโre not just another candidate; youโre genuinely interested in their mission to build a better working world.
โจTip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've tackled challenges in past roles. This will help you connect your experience to what theyโre looking for in the Global Audit BMC role.
โจTip Number 4
Donโt forget to apply through our website! Itโs the best way to ensure your application gets seen. Plus, it shows youโre serious about joining the EY team.
We think you need these skills to ace Global Audit Brand, Marketing and Communications Lead Associate Director
Some tips for your application ๐ซก
Tailor Your Application: Make sure to customise your CV and cover letter to highlight how your experience aligns with the role. Use keywords from the job description to show that you understand what EY is looking for.
Showcase Your Achievements: Donโt just list your responsibilities; focus on what youโve achieved in previous roles. Use metrics and examples to demonstrate how youโve successfully delivered B2B marketing and communications programs.
Be Authentic: Let your personality shine through in your application. EY values diverse teams, so donโt be afraid to share your unique perspective and experiences that make you a great fit for their culture.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. Itโs the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at EY Studio+ Nederland
โจKnow Your Stuff
Before the interview, dive deep into EY's brand marketing and communications strategies. Familiarise yourself with their recent campaigns and how they align with the company's mission of building a better working world. This will show your genuine interest and help you speak confidently about how you can contribute.
โจShowcase Your Experience
Prepare specific examples from your past roles that demonstrate your ability to manage complex multi-channel marketing initiatives. Highlight your project management skills and how you've successfully navigated a matrixed environment. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
โจEngage with Stakeholders
Since this role involves managing senior stakeholder relationships, be ready to discuss how you've effectively communicated and influenced decision-makers in previous positions. Think of instances where your strategic counsel made a significant impact on a project or initiative.
โจAsk Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the challenges EY faces in the audit space. Inquire about their vision for the future of audit marketing and how they plan to leverage AI in their strategies. This shows you're not just interested in the job, but also in the company's direction.