At a Glance
- Tasks: Drive SEO and GEO strategies to boost content visibility and performance across global websites.
- Company: Join EY, a leading global services firm committed to building a better working world.
- Benefits: Flexible work environment, professional development, and a diverse, inclusive culture.
- Other info: Exciting opportunities for career growth in a fast-paced, innovative environment.
- Why this job: Make a real impact by optimising digital content in a dynamic, tech-driven landscape.
- Qualifications: 5+ years in SEO/GEO with strong analytical and collaboration skills.
The predicted salary is between 56700 - 69300 £ per year.
We are seeking an experienced Generative Engine Optimization (GEO) and SEO specialist to support the execution of EY's SEO and GEO strategy across content portfolios within a large, complex digital ecosystem of global and country-specific websites. This role is responsible for applying established governance standards, processes and optimization practices to improve organic search visibility, AI discoverability and content performance.
The GEO SEO Optimization Supervising Associate serves as the operational link between strategy and execution, working closely with global and local teams to ensure consistent adoption of approved SEO and GEO practices across content portfolios and digital experiences. The role focuses on implementing optimization recommendations, driving execution excellence, monitoring performance and supporting continuous improvement efforts.
The ideal candidate is an experienced SEO and GEO practitioner with a proven ability to execute optimization initiatives within large, complex organizations. They are comfortable analyzing performance data, identifying opportunities, implementing improvements and enabling stakeholders to adopt established SEO and GEO standards, processes and best practices at scale.
Key Responsibilities
- Execute SEO and GEO optimization activities to improve search visibility, AI discoverability and content performance.
- Optimize content for traditional search engines, answer engines and AI-powered discovery experiences, including Large Language Models (LLMs).
- Conduct content reviews and implement optimization recommendations to improve organic performance and discoverability.
- Apply SEO and GEO governance standards, processes and operating model requirements across optimization activities.
- Monitor adherence to approved practices and identify opportunities to improve consistency, adoption and implementation quality.
- Escalate governance, policy, process or prioritization issues to appropriate program leads when required.
- Analyze SEO and GEO performance data to identify trends, risks, opportunities and optimization priorities.
- Diagnose causes of underperforming content, declining search visibility or low AI discoverability and recommend corrective actions.
- Use enterprise SEO, GEO and analytics platforms to measure impact, monitor performance and drive continuous improvement.
- Provide practical SEO and GEO guidance to content teams, publishers and market stakeholders.
- Support implementation of SEO and GEO requirements across content, campaign and publishing initiatives.
- Share optimization insights, recommendations and best practices to build capability and encourage adoption of approved standards.
Knowledge and Experience Required
- Technical Knowledge
- Strong understanding of SEO fundamentals, including metadata, content structure, internal linking, keyword optimization and search intent.
- Knowledge of technical SEO principles, including crawlability, indexing, site architecture and Core Web Vitals.
- Understanding of AI-driven search ecosystems, Generative Engine Optimization (GEO) principles and how Large Language Models (LLMs) influence content discovery and visibility.
- Experience using enterprise SEO, GEO and analytics platforms to assess performance, identify opportunities and measure optimization impact.
- Understanding of content publishing workflows and the integration of SEO and GEO best practices throughout the content lifecycle.
- Business Knowledge
- Working knowledge of EY's service lines, sectors and business priorities.
- Understanding of audience search behavior, content consumption patterns and discoverability requirements within a professional services environment.
- Awareness of regional and market-specific considerations that may influence content performance, localization and search visibility.
- Understanding of governance, compliance and quality requirements related to digital content and publishing.
Qualifications
- 5+ years of experience in SEO, GEO, digital content optimization or related disciplines within large, complex or global organizations.
- Proven ability to execute optimization initiatives, analyze performance data and implement recommendations that improve search visibility, AI discoverability and content performance.
- Experience using platforms such as Conductor, Google Analytics, Google Search Console, Adobe LLM Optimizer, SEMrush, Screaming Frog, ContentKing or similar tools.
- Experience leveraging AI-powered tools, agents and LLMs to support content analysis, optimization, auditing and performance improvement activities.
- Strong analytical and problem-solving skills, with the ability to identify root causes, prioritize opportunities and recommend practical solutions.
- Strong communication and collaboration skills, with the ability to work effectively across global and regional teams and provide practical guidance to stakeholders.
- Ability to support adoption of established governance standards, processes and best practices through stakeholder engagement, enablement and knowledge sharing.
- Ability to manage multiple priorities and deliver high-quality optimization activities in a fast-paced, collaborative environment.
GEO/SEO Optimization in London employer: EY (Ernst & Young)
At EY, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters professional growth and collaboration. Located in the heart of London, our team enjoys a flexible environment with access to world-class training and development opportunities, all while contributing to meaningful projects that shape the future. Join us to be part of a diverse and inclusive community dedicated to building a better working world.
StudySmarter Expert Advice🤫
We think this is how you could land GEO/SEO Optimization in London
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace GEO/SEO Optimization in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EY (Ernst & Young). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
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How to prepare for a job interview at EY (Ernst & Young)
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EY (Ernst & Young) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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At EY (Ernst & Young), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
