At a Glance
- Tasks: Lead innovative marketing strategies to drive customer acquisition and revenue growth.
- Company: Join a global networking leader committed to inclusivity and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities and a chance to shape marketing strategies.
- Why this job: Make a real impact in a fast-paced tech environment with cutting-edge solutions.
- Qualifications: 7+ years in field marketing with a strong focus on pipeline generation.
The predicted salary is between 56700 - 69300 £ per year.
Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.
Extreme Networks is seeking a strategic and experienced Field Marketing Manager to lead the marketing function for the direct and indirect GTM in the UKI. This role drives pipeline generation, accelerates sales cycles, and plays a major role in growing revenue. As a member of the extended UKI leadership team, you will evolve the strategy, planning, and execution of high-impact field marketing customer acquisition and expansion programs - virtual and in-person field events, targeted demand generation and account-based campaigns, and integrated full funnel marketing channel initiatives. The ideal candidate brings deep experience in field and event marketing, cross-functional collaboration, maximising ROI, and data-driven decision-making. Reporting to the Sr. Director EMEA Field Marketing, you will work collaboratively on the regional direct/channel strategy and execution as well as support related growth marketing initiatives for the EMEA region.
Key Responsibilities
- Strategic Ownership: Define and execute the field marketing strategy for your specific segment(s) aligned with corporate objectives, marketing goals, and sales targets. Own end-to-end planning and execution of strategy and tactics. Design repeatable, scalable programs and processes that generate predictable pipeline growth.
- Data-Driven Strategy: Build and refine a field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics.
- Pipeline Management: Deliver measurable pipeline targets with full accountability for conversion across your segment(s), target accounts and vertical segments. Optimise programs and processes that continuously improve conversion rates.
- Stakeholder Engagement: Build strong relationships and alignment with key stakeholder organisations including Sales, Channel, BDR, Corporate and Regional Marketing, Marketing Services – Operations, Integrated Campaigns, Digital.
- Impactful Content: Collaborate with product marketing and creative teams to develop value proposition messaging and inform content strategy. Support the sales team by identifying assets and customising content to execute successful campaigns to support the sales motion.
- Partner Campaigns: Create and execute joint go-to-market strategies supporting pipeline generation goals with key partners.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required).
- Pipeline Expertise: 7+ years scaling field marketing programs in fast-growing tech companies, with direct pipeline accountability and proven track record of exceeding revenue targets.
- Revenue Growth: Deep understanding of demand generation funnels, sales processes, and revenue operations in B2B environments.
- Innovation Mindset: Proven ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies.
- Stakeholder Management: Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact.
- Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimisation using Salesforce, Marketo and other data analysis platforms.
- Communication: Exceptional written and verbal communication skills.
- Program Management & Operational Rigor: Highly organised with the ability to prioritise and deliver results across multiple demand generation initiatives in a fast-paced environment.
- 20%-25% domestic travel.
We encourage people from underrepresented groups to apply. Come Advance with us!
Field Marketing Manager UKI employer: Extreme Networks
Extreme Networks is an exceptional employer, offering a dynamic work culture that fosters professional growth and development within the Public Sector team. With a strong emphasis on mentorship and coaching, employees are empowered to excel in their roles while enjoying the flexibility of a remote work environment. Located in Reading, UK, the company provides unique opportunities for meaningful engagement with Public Sector stakeholders, making it an ideal place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager UKI
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Extreme Networks and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Extreme Networks are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Extreme Networks on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Extreme Networks. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Manager UKI
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Extreme Networks. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Extreme Networks:Show us that you’ve done your homework! In your application, briefly mention what you admire about Extreme Networks’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Extreme Networks
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Extreme Networks will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Extreme Networks, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
