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- Tasks: Lead creative marketing strategies for retail stores and digital channels to boost sales and community engagement.
- Company: Join ExtraCare Charitable Trust, a charity retailer dedicated to social impact and community support.
- Benefits: Enjoy 25 days leave, pension contributions, life insurance, gym access, and more!
- Why this job: Make a real difference in the lives of older people while shaping innovative marketing strategies.
- Qualifications: Experience in retail marketing and a passion for community-focused initiatives.
- Other info: Hybrid working model with excellent career growth opportunities in a supportive environment.
The predicted salary is between 38000 - 42000 £ per year.
ExtraCare Charitable Trust are looking for a Retail Marketing Lead!
The Role
As our Retail Marketing Lead, you will develop and deliver a creative, insight-led marketing strategy across both physical stores and digital channels. Your focus will be on driving more consistent and effective promotional activity that increases footfall, grows sales, strengthens the retail brand, and raises awareness of our charity. This role will champion our values and strong community focus.
You will work closely with the ExtraCare Charitable Trust marketing team to ensure clear alignment with the Trust’s brand and messaging, and to draw on shared insight and expertise. Taking ownership of retail marketing plans and campaigns, you will collaborate with store teams, regional managers and colleagues across the organisation to deliver joined-up campaigns and compelling in-store experiences that achieve commercial impact.
About Us
ExtraCare Retail is a proud charity retailer dedicated to supporting our community and driving social impact through our stores. We’re embarking on an exciting transformation and looking for a passionate Retail Marketing Lead, to shape the creation and execution of a fresh, innovative marketing strategy that will help us grow, connect with customers and amplify our Charitable mission.
While The ExtraCare Charitable Trust has a dedicated marketing team focused on broader Trust communications and fundraising, this role is focused on building and driving marketing specifically for the retail section of the Charity. You will work closely with the Trust’s marketing team to ensure alignment of brand values and messaging while developing strategies tailored to the unique needs of our retail stores.
The Retail Marketing Lead will join our award-winning charity, The ExtraCare Charitable Trust, and contribute to our mission of creating ‘better lives for older people’.
Benefits of the role include:
- 25 days annual leave, plus bank holidays
- Contributory pension (up to 9%)
- Buy and sell holiday
- Free life insurance
- Cycle2work scheme
- Attendance reward
- Free use of on-site location gyms
Role Details
Hours: 37.5 hours per week (full-time, permanent); hybrid working, 2-3 days a week in the office.
Location: Head Office, Coventry, CV3 2SN
Salary: £38,000 per annum
Key Duties:
- Develop and execute a retail marketing strategy aligned with the overall strategic business objectives and seasonal trends.
- Analyse market data, consumer behaviour and sales performance to shape campaigns.
- Use customer data and loyalty program insights to segment audiences and personalise marketing requirements.
- Plan and manage the annual marketing calendar, promotions and budgets.
- Lead integrated marketing campaigns across in-store, digital and social media channels to drive footfall, sales and community engagement.
- Collaborate with Retail Operations and store teams to develop engaging in-store signage, displays, events and experiences, ensuring brand consistency and visual appeal.
Please see job description for further information about this exciting opportunity!
Do not miss out! Click ‘apply’ now to make an invaluable impact to the lives of our residents as our new Retail Marketing Lead.
Closing date: Sunday 18th January 2026
Proposed interview date: Week commencing 27th January
ExtraCare strives to create a workplace that fully reflects society. We want our staff to feel empowered to bring their full, authentic selves to work and be part of a safe and supportive community.
ExtraCare is committed to making our recruitment practices as fair and inclusive as possible for all. This includes making reasonable adjustments to support candidates throughout the recruitment process.
ExtraCare does not participate in the current “UK Visa Sponsorship” scheme, and we would not be able to facilitate sponsorship.
ExtraCare reserve the right to close this advertisement early. Be one of the first to apply!
Retail Marketing Lead in Coventry employer: Extracare Charitable Trust
Contact Detail:
Extracare Charitable Trust Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Lead in Coventry
✨Tip Number 1
Get to know the company inside out! Research ExtraCare Charitable Trust's values, mission, and recent campaigns. This will help you tailor your conversations during interviews and show that you're genuinely interested in making an impact.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think about how your skills align with the role of Retail Marketing Lead. Have examples ready that showcase your experience in driving marketing strategies and community engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining the ExtraCare family and contributing to our mission.
We think you need these skills to ace Retail Marketing Lead in Coventry
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in retail marketing. We want to see how your skills align with our mission and values, so don’t hold back on showcasing your creativity!
Showcase Your Impact: When detailing your previous roles, focus on the results you achieved. Use numbers and examples to illustrate how your marketing strategies drove footfall or increased sales. We love seeing tangible outcomes!
Be Authentic: We’re all about community and connection, so let your personality shine through in your application. Share your passion for charity work and how it aligns with our goals at ExtraCare. We want to know the real you!
Apply Through Our Website: For a smooth application process, make sure to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on this exciting opportunity!
How to prepare for a job interview at Extracare Charitable Trust
✨Know the Brand Inside Out
Before your interview, dive deep into ExtraCare Charitable Trust's mission and values. Understand their community focus and how they operate as a charity retailer. This knowledge will help you align your answers with their goals and show that you're genuinely interested in contributing to their cause.
✨Showcase Your Marketing Savvy
Prepare examples of past marketing campaigns you've led or contributed to, especially those that drove footfall or sales. Be ready to discuss how you used data and insights to shape these campaigns, as this aligns perfectly with the role's requirements.
✨Collaborative Spirit is Key
Since the role involves working closely with various teams, think of instances where you've successfully collaborated with others. Highlight your ability to work cross-functionally and how you can bring different teams together to create impactful marketing strategies.
✨Ask Insightful Questions
Prepare thoughtful questions about the retail marketing strategy and how it aligns with the overall objectives of ExtraCare. This not only shows your enthusiasm for the role but also demonstrates your strategic thinking and desire to contribute meaningfully to their mission.
