Vice President, Marketing

The Vice President of Marketing is a strategic executive leader responsible for defining and executing the global marketing vision and strategy for Toshiba Global Commerce Solutions, a leading technology company that delivers innovative hardware, software, and services to the world's largest retailers. This role leads a high-impact marketing organization focused on brand elevation, demand generation, communications, product marketing, and customer engagement across a complex global multi-solution portfolio.

This role will champion segment-specific growth strategies across grocery, hospitality, specialty, and convenience channels to accelerate market share and revenue expansion. The Vice President of Marketing will play a pivotal role in shaping market perception, accelerating growth, and enabling commercial success through integrated marketing strategies that align with the company's business objectives and innovation roadmap.

Key Responsibilities

• Lead the global Marketing function ensuring strategies are aligned with sales and business objectives while driving measurable impact.
• Provide oversight across all regions and business units with primary accountability for the Americas Group.
• Develop and implement comprehensive marketing strategies that support revenue growth, customer acquisition, and brand leadership.
• Support seamless product launches through development of key assets, naming/branding, communications, and campaigns.
• Drive product marketing initiatives including positioning, messaging, competitive analysis, and go-to-market planning for hardware, software, and services.
• Oversee buyer personas and deep understanding of Ideal Customer Profiles (ICP) to inform strategic decisions and innovation priorities.
• Lead integrated marketing communications across digital, social, PR, and internal channels.
• Manage brand strategy and ensure consistent brand identity across all touchpoints and geographies.
• Oversee demand generation programs, account-based marketing, and campaign execution in partnership with Sales.
• Guide the development of product education, demonstrations, and internal studio-produced content to support sales enablement and customer engagement.
• Direct event strategy planning and execution for trade shows and industry forums, Toshiba-hosted summits, and internal meetings.
• Own and manage Executive Briefing Center programs.
• Collaborate cross-functionally with Sales, Product, Engineering, HR, and Executive Leadership to align marketing initiatives with business priorities.
• Ensure marketing operations, analytics, and technology platforms are optimized for performance and scalability.
• Analyst Relations responsibilities to create awareness and engagement with influential industry community.

Leadership and Management Responsibilities

• Build, lead, and mentor a high-performing global marketing team across multiple disciplines.
• Foster a culture of innovation, agility, and accountability.
• Set clear goals, KPIs, and development plans for team members.
• Manage departmental budgets, headcount planning, and vendor relationships.
• Represent Marketing in executive leadership forums and contribute to enterprise-wide strategic planning.
• Leverage AI-driven tools and insights to enhance global marketing efficiency and innovation.

Key Performance Indicators (KPIs)

• Brand Awareness & Perception: Growth in brand recognition and positive sentiment across global markets.
• Marketing-Sourced Pipeline: Volume and quality of leads and opportunities generated through marketing efforts.
• Campaign ROI: Measurable return on investment for integrated campaigns and programs.
• Customer Engagement: Improvement in engagement metrics across digital platforms and content assets.
• Market Share Growth: Expansion within key verticals and geographies.
• Event Impact: Attendance, engagement, and conversion metrics from strategic events and activations.
• Content Performance: Effectiveness of product demos, videos, and educational materials in driving interest and conversion.
• Internal Communications Effectiveness: Employee engagement and alignment with corporate messaging.
• Budget Efficiency: Marketing spend aligned with strategic priorities and financial targets.
• Team Development: Retention, engagement, and performance of the marketing team.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA or Master's degree preferred.
• 15 years of progressive marketing leadership experience ideally within a global technology company.
• Proven success in leading marketing for complex product portfolios across hardware, software, and services.
• Experience marketing to the largest global retailers is a plus.
• Deep understanding of B2B marketing, enterprise sales cycles, and customer buying behaviour.
• Proven ability to design and execute event strategies that enhance brand visibility and foster strong client relationships.
• Strong strategic thinking, analytical skills, presentation skills, and executive presence.
• Experience with modern marketing technologies, CRM platforms, and business performance analytics.
• Exceptional communication, leadership, and cross-functional collaboration skills.

About the Company

Toshiba Global Commerce Solutions is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favourite brands.

Benefits

• Group health coverage (medical, dental & vision)
• Employee Assistance Programs
• Company provided life insurance
• Employee discounts
• Generous paid holiday schedule, paid vacation & sick/personal days

EEO

Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, colour, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression, and sexual orientation or any other protected factor.

Diversity, Equity & Inclusion

We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part of the success of our customers. Furthermore, we're committed to Diversity, Equity, and Inclusion for all our people as highlighted by our 5 Core Principles.

Employment Type: Full Time

Experience: 15 years

Key Skills: Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Pardot, Attribution Modeling, Marketing Automation, Customer Segmentation, Martech, Lead Generation.