Exec Director Marketing Ops & Events in Durham

Toshiba Global Commerce Solutions is seeking an Executive Director of Marketing Operations to architect and lead a high-performing, data-driven marketing engine that enables scalable growth and cross-functional alignment. This is not a maintenance role. This leader joins at a pivotal moment as Marketing Operations is being rebuilt from the ground up—with a clear mandate to design and operationalize the infrastructure, systems, and processes that power world-class B2B marketing at scale. The Executive Director serves as the integration point between marketing execution, digital experience, and revenue performance—ensuring all marketing activity is measurable, optimized, and directly tied to business outcomes.

Qualifications Required

• 12+ years of progressive marketing experience, including 5+ years in senior marketing operations, digital, or analytics leadership roles
• Deep expertise in B2B marketing technology: Marketing Automation Platforms (Marketo or HubSpot), Salesforce CRM, BI/analytics tools (Tableau, Looker, SFDC reporting), Attribution platforms
• Strong command of digital marketing, SEO/SEM, web analytics, and experience optimization
• Proven success leading global event programs at scale, including Tier 1 industry events
• Demonstrated experience building and scaling teams in complex, matrixed B2B organizations
• Experience managing multi-million-dollar budgets with accountability to revenue outcomes
• Industry experience in enterprise technology, SaaS, retail technology, or related sectors

Preferred

• Experience in retail technology, point-of-sale, or commerce infrastructure markets
• Familiarity with partner/channel marketing operations and MDF program management
• Experience across both corporate and field marketing organizations
• MBA or equivalent advanced degree

Key Responsibilities

• Marketing Technology & Infrastructure: Own and optimize the end-to-end marketing technology ecosystem (Marketo/HubSpot, Salesforce CRM, attribution, intent data, reporting tools). Define the architectural roadmap for digital and web platforms as core marketing infrastructure. Partner with IT and Revenue Operations to ensure data integrity and scalable lead flow across the buyer journey. Establish governance of enterprise marketing data strategy, including segmentation, scoring, and lifecycle measurement.
• Global Events Strategy & Execution: Lead Toshiba’s global events portfolio, including flagship trade shows (e.g., NRF), executive summits, partner events, and hosted experiences. Drive end-to-end event strategy, execution, and ROI measurement. Build scalable playbooks aligned to product launches, sales cycles, and partner go-to-market strategies. Manage event budgets with accountability to pipeline generation, cost-per-lead, and revenue impact.
• Digital Experience: Oversee global digital presence, including corporate website, partner portals, and digital product experiences. Drive measurable pipeline impact through digital engagement and conversion optimization. Manage digital agencies and vendors to ensure performance and ROI. Lead digital commerce enablement initiatives supporting self-service and partner activation. Own web analytics and performance reporting across traffic, engagement, conversion, and revenue contribution.
• Marketing Operations & Governance: Establish scalable operational frameworks and campaign processes for global execution. Define and enforce enterprise lead management and campaign standards. Partner with Sales and BDR leadership to ensure SLA adherence and pipeline efficiency. Drive alignment across planning cycles, budgets, and resource allocation. Ensure disciplined KPI ownership and operational rigor.
• Analytics, Reporting & Performance: Own the enterprise marketing performance framework (pipeline, funnel velocity, attribution, ROI). Deliver executive-level reporting and performance narratives to senior leadership. Build dashboards and operating cadences that connect marketing activity to revenue outcomes. Lead annual planning for the Marketing Operations function, including budget and KPI setting.
• Leadership & Team Development: Lead and scale a global team across marketing operations, events, digital, and web. Develop leadership bench strength across managers and individual contributors. Foster a culture of operational excellence, accountability, and continuous improvement. Serve as a strategic partner to the SVP of Marketing and cross-functional leaders.

Additional Responsibilities

• Perform other duties as assigned.

Leadership Competencies

• Operational Excellence: Drives structure, rigor, and scalability across complex programs.
• Strategic Thinking: Aligns execution with long-term business objectives.
• Data Fluency: Translates analytics into clear, executive-level insights.
• Builder Mentality: Thrives in building teams, processes, and infrastructure from the ground up.
• Cross-Functional Leadership: Aligns Sales, Product, IT, and Finance around shared goals.
• Executive Presence: Communicates with clarity, confidence, and credibility at the leadership level.

Working Relationships

• Reports To: SVP, Marketing
• Manages: Global team of direct reports and external agencies
• Collaborates With: Sales, Product, IT, Finance, partners, vendors, and agencies

Financial Impact

This role has significant influence on revenue growth and operational efficiency. With ownership of a $3M+ budget, the Executive Director is accountable for driving pipeline generation, improving cost efficiency, increasing marketing ROI, enhancing customer engagement, and strengthening brand equity. Success is measured through key metrics such as pipeline influenced, cost per qualified lead, ROI, and customer satisfaction.

Complexity

This is a highly complex, enterprise-level leadership role operating at the intersection of Marketing, Sales, IT, and Finance. The role requires balancing strategic vision with execution, managing cross-functional dependencies, influencing without authority, and ensuring every marketing investment delivers measurable business impact.