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- Tasks: Drive channel partner success through innovative marketing programs and strategic initiatives.
- Company: Join Toshiba, a billion-dollar leader in retail store solutions.
- Benefits: Flexible contractor role with opportunities for professional growth and development.
- Other info: Work with a creative team and develop engaging content that resonates.
- Why this job: Make an impact in a dynamic environment while collaborating with top-tier partners.
- Qualifications: 5+ years in channel marketing and strong project management skills required.
The predicted salary is between 50000 - 60000 £ per year.
Flex Contractor Role Only
As a Channel Marketing Programs Manager, you will play a pivotal role in driving the success of our Toshiba Together Alliance Partner ecosystem. You will be responsible for developing and executing comprehensive marketing programs that enable our channel partners to effectively promote and sell our products or services. Your primary objective will be to drive channel partner engagement, enablement, and ultimately, revenue growth through strategic marketing initiatives.
Areas of Expertise and Special Skills
- 5+ years of experience in channel marketing, partner marketing, or related roles.
- 5+ years of experience working in B2B product marketing with a concentration on campaign development and management (particularly for high-tech companies).
- Strong project management skills (2+ years’ experience) with the ability to multitask and meet deadlines in a fast-paced environment.
- Dynamic, articulate, energetic, resourceful and a self-starter personality with demonstrated ability to translate industry and customer insight into executable strategic vision.
- Thorough knowledge of the marketing process, including product launch planning, product advertising and promotions; and planning, developing, and implementing lead generation and go-to-market programs.
- Solid partner relationship management skills with the ability to drive partner success and develop best-in-class marketing with our partners.
- Understanding of changing and differing priorities depending on geography, territories, tiers, and how this impacts your channel marketing programs and make strategic changes accordingly.
- Proven track record of developing and executing successful channel marketing programs.
- Excellent communication, presentation, and interpersonal skills.
- Analytical mindset with the ability to interpret data and insights to drive decision-making.
- Proficiency in marketing automation tools, CRM systems, and Microsoft Office Suite.
- Outstanding communicator, both written and verbal, for preparing reports, delivering presentations, and communicating with key stakeholders.
- Must have experience developing customer-centric content marketing strategies.
- Ability to work collaboratively with cross-functional teams and senior leadership.
- Ability to develop and present comprehensive business reviews to senior management, highlighting progress and key metrics as needed.
- Proficiency in Microsoft Excel, PowerPoint, and other relevant software for data analysis and presentation.
- Attention to detail to ensure accuracy in reporting.
- Time management and prioritisation skills to meet deadlines and manage multiple tasks simultaneously.
Working Relationships
- Reports to: Executive Director, Partner Strategy and Programs
- External Contacts: Business Partners, Third-Party ISVs, Events Team, Video Vendors, and Marketing Service Vendors
Major Responsibilities
- Program / Campaign Development and Execution: Develop, execute, and supervise channel marketing programs/campaigns, ensuring alignment with company objectives, pipeline targets, and channel partner needs. Integrate crucial key performance indicators (KPIs) and metrics to diligently track the efficacy of programs and campaigns. (25%)
- Channel Partner Enablement: Work closely with channel partners to comprehend their marketing requirements, obstacles, and prospects, thereby converting their needs into the creation of sales and marketing tools/resources as well as partner webinars. Partner enablement also includes empowering partners to support new product/solution launches, events, and other marketing programs. (25%)
- Content Development: Lead the creation of foundational documentation (such as partner case studies), collaborating across departments internally and with partners to meet partner program needs. Additionally, oversee the selection of content for the Toshiba LinkedIn partner showcase and manage vital partner communications content. (25%)
- Budget Management: Manage the channel marketing budget effectively, allocating resources strategically to achieve maximum impact and ROI. (5%)
- Compliance and Brand Consistency: Ensure all channel marketing activities adhere to company brand guidelines and legal requirements. Maintain consistency in messaging and branding across all channels and partners. (2%)
- Partner Events: Support planning and management of a variety of events, such as in-person training, tradeshows, field events, etc. (18%)
About the Company: Toshiba Global Commerce Solutions, Inc. is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favourite brands. Have you ever been in a hurry and made use of the self-checkout at Lowe's Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ's, or Costco? These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader.
Channel Mktg Programs Mgr - Flex in Durham employer: External
Contact Detail:
External Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Mktg Programs Mgr - Flex in Durham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into Toshiba or similar companies. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their channel partner success. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation and reiterate your enthusiasm for the role. It keeps you fresh in their minds and shows your professionalism.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Toshiba team. Let’s get you that job!
We think you need these skills to ace Channel Mktg Programs Mgr - Flex in Durham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Channel Marketing Programs Manager role. Highlight your experience in channel marketing and B2B product marketing, and don’t forget to mention any specific campaigns you've managed that align with our needs.
Showcase Your Skills: We want to see your project management skills in action! Include examples of how you've successfully multitasked and met deadlines in fast-paced environments. This will help us understand how you can thrive in our dynamic team.
Be a Storyteller: As a writer and storyteller, your ability to create engaging content is key. Share examples of customer-centric content strategies you've developed, and how they resonated with stakeholders. We love creativity backed by data!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at External
✨Know Your Channel Marketing Inside Out
Make sure you brush up on your channel marketing knowledge, especially in the B2B space. Be ready to discuss specific campaigns you've developed and how they drove partner engagement and revenue growth. Highlight your experience with high-tech companies and be prepared to share metrics that demonstrate your success.
✨Show Off Your Project Management Skills
Since this role requires strong project management abilities, come armed with examples of how you've successfully managed multiple campaigns simultaneously. Talk about the tools you use to stay organised and how you prioritise tasks in a fast-paced environment. This will show that you can handle the demands of the job.
✨Be a Storyteller with Data
As a creative writer and storyteller, you need to connect with stakeholders through compelling messaging. Prepare to discuss how you've developed customer-centric content strategies in the past. Use data to back up your storytelling—show how insights have shaped your marketing initiatives and led to successful outcomes.
✨Engage with Cross-Functional Teams
Collaboration is key in this role, so be ready to talk about your experience working with different teams. Share examples of how you've partnered with sales, product development, or other departments to create effective marketing programmes. Highlight your communication skills and how they’ve helped you build strong relationships with partners and internal teams.