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For Companies At a Glance
- Tasks: Drive outbound sales for ExpressVPN, focusing on SMBs and generating new revenue.
- Company: Join ExpressVPN, a leader in online privacy and security with a mission-driven team.
- Benefits: Enjoy competitive salary, hybrid work, professional development, and generous time-off.
- Why this job: Be a key player in a high-impact role with clear career progression opportunities.
- Qualifications: 4-6 years in B2B sales, proven cold outreach success, and strong communication skills.
- Other info: Collaborate globally and thrive in a dynamic, fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid)
Reports to: VP, Global Partnerships & Business Development
Job Overview
Are you a go-getter with a relentless hunter mentality and a passion for closing new business? As a B2B Sales & Business Development Executive focused on ExpressVPN for Teams, you will own outbound prospecting and new revenue generation into SMB organisations across priority markets (notably the US & Canada). You'll run high-velocity cold outreach, book and qualify pipeline, lead demo conversations, and close deals. This role sits at the intersection of sales, marketing and product and is perfect for someone who thrives on building high-volume pipeline and hitting ambitious targets.
Why this is an exciting opportunity
- High-impact role: You will drive new business growth for ExpressVPN's dedicated B2B offering for SMBs and other small orgs — a product with strong market demand and clear commercial hooks (security, geo-testing, simple admin + scale).
- True hunter role: This is a pure outbound position — ideal for reps who love running sequences, testing messaging, and optimising cadences to drive measurable outcomes.
- Global footprint & support: You'll work with a high-performing global team, leveraging product, marketing and partnerships to close deals quickly and build repeatable plays.
- Career progression: Strong performers will have clear progression into senior sales, account management or BD roles.
Key Responsibilities
- Drive end-to-end outbound sales for ExpressVPN for Teams: LinkedIn, cold email, phone, InMail and targeted account plays.
- Build, qualify and manage a pipeline of SMB opportunities.
- Book and run qualification calls and demos, manage deal progression and close revenue.
- Consistently hit activity, pipeline and revenue KPIs (daily outbound touches, meetings booked, opportunities created, AOV targets).
- Maintain accurate CRM records, pipeline hygiene and forecasting (Salesforce/HubSpot).
- Collaborate closely with Marketing, Partnerships and Product to refine messaging, pilot structures and GTM plays.
- A/B test sequences and cadences, iterate on messaging and share learnings across the team.
- Represent ExpressVPN professionally in all external interactions and manage customer expectations through to contract signature.
Role Requirements / Skills & Experience
- 4-6 years' experience in SDR / BDR / New Business or front-line B2B sales roles (B2B SaaS experience strongly preferred).
- Proven hunter with a track record of cold outreach success and consistent quota attainment.
- Experience selling to SMBs / mid-market customers — comfortable with high-volume outreach and shorter sales cycles.
- Demonstrable experience targeting the US and/or Canadian markets (time-zone awareness and buyer cadence).
- Excellent written and verbal communication; strong cold outreach copywriting skills.
- Comfortable with aggressive activity targets and persistent follow-up.
- Strong organisational skills and disciplined CRM/process management.
- Native or near-native English fluency required.
Nice to have
- Experience selling security, privacy, VPN, or productivity tools.
- Demo / product walkthrough experience.
- Familiarity with seat-based licensing and subscription billing.
- Experience with Outreach, Salesloft, or similar outbound platforms.
Benefits & Working Arrangements
- Competitive base salary and performance bonus.
- Hybrid working and flexible hours to accommodate North American outreach.
- Professional development, training and clear progression paths.
- Generous time-off and standard employee benefits (health & wellbeing support).
About ExpressVPN
ExpressVPN is a leading provider of online privacy and security, powering millions of users across 105+ countries. We build trusted, audited products and partner with global platforms and organisations to make privacy accessible across devices. We're scaling quickly — join us and be part of a mission-driven team protecting people's digital lives.
Before you apply
At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above. Please upload your resume as a PDF and do not include any salary or compensation information in it.
B2B Sales & Business Development Executive in London employer: ExpressVPN
Contact Detail:
ExpressVPN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Sales & Business Development Executive in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, attend relevant events, and don’t be shy to reach out. You never know who might have a lead or insight that could land you that B2B Sales role.
✨Tip Number 2
Practice your pitch! Whether it’s for cold calls or demos, being able to articulate your value proposition clearly is key. Role-play with friends or colleagues to refine your approach and boost your confidence.
✨Tip Number 3
Stay organised! Use a CRM tool to keep track of your outreach and follow-ups. This will help you manage your pipeline effectively and ensure you’re hitting those ambitious targets without losing track of potential leads.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace B2B Sales & Business Development Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the B2B Sales & Business Development role. Highlight your experience in outbound sales, especially any success you've had with cold outreach and closing deals. We want to see how you can bring that hunter mentality to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for sales and your understanding of the SMB market. Let us know why you're excited about working with ExpressVPN and how you can contribute to our growth.
Showcase Your Communication Skills: Since this role requires excellent written communication, make sure your application is clear and engaging. Use strong copywriting skills to demonstrate your ability to connect with potential clients. Remember, first impressions count!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at ExpressVPN
✨Know Your Product Inside Out
Before the interview, make sure you understand ExpressVPN for Teams thoroughly. Familiarise yourself with its features, benefits, and how it stands out in the market. This will help you answer questions confidently and demonstrate your passion for the product.
✨Prepare for Cold Outreach Scenarios
Since this role is all about outbound sales, be ready to discuss your cold outreach strategies. Think of examples where you've successfully engaged prospects through LinkedIn, email, or phone calls. Show them your hunter mentality by sharing your approach to overcoming objections and closing deals.
✨Showcase Your Sales Metrics
Be prepared to talk numbers! Highlight your past achievements in terms of quotas met, pipeline generated, and revenue closed. Use specific metrics to illustrate your success in B2B sales, especially in targeting SMBs or mid-market customers.
✨Demonstrate Collaboration Skills
This role involves working closely with marketing, partnerships, and product teams. Be ready to share examples of how you've collaborated in the past to refine messaging or improve sales processes. Emphasise your ability to work in a team and contribute to shared goals.
