At a Glance
- Tasks: Create compelling copy for ads, emails, and landing pages that drive conversions.
- Company: Join a dynamic marketing team at a leading tech company in London.
- Benefits: Enjoy a competitive salary, flexible working hours, and opportunities for growth.
- Other info: Collaborative culture that encourages creativity and ownership from day one.
- Why this job: Make your words matter and impact millions while honing your craft in a fast-paced environment.
- Qualifications: 3+ years of marketing copywriting experience with a strong portfolio.
The predicted salary is between 45000 - 55000 £ per year.
- Job-ID: 718fdf34-46e2-4f48-b5ee-95a087f67a90Location: London
- Type: Full time
Posted: 2026-08-11Contact: diana. nevzoreanu@kape. com Do you write words that make people click, sign up, and stick around?
Are you happiest turning a product feature into a headline, an email, or a landing page that converts?
Do you reach for AI to move faster — without letting it flatten your voice?
Do you love solving problems and learning relentlessly?
Then we’ve got just the place for you.
As a Content Strategist on our marketing team, your copy will power the ads, emails, and landing pages seen by millions.
This is performance copywriting — not blogging, not SEO, not long-form.
If you love making every word count and want to take your career to the next level in a fast-paced, fun environment, we want to hear from you Key Responsibilities Write the copy that sells: Write across performance formats — landing pages, ads, lifecycle and campaign emails, in-app and push, video/audio scripts, social, and taglines.
Speak to the customer: Turn briefs and features into sharp, benefit-led copy pitched to real customer motivations, and flex your voice across audiences and funnel stages.
Collaborate effectively: Work hand in hand with design, performance marketing, brand, product, and CRM to take campaigns from concept to launch, iterating on feedback and data.
Use AI well: Use AI tools as part of your creative process to explore, draft, and vary — with a critical eye on quality and brand fit.
Take ownership: you’ll be given autonomy and encouraged to take ownership of projects from day one.
We have processes and structures, but don’t let them undermine efficiency or creativity.
Learn and iterate: Respond to what performs and feed those signals into your next round of copy.
Qualifications and Experience 3+ years writing marketing copy, with a portfolio of ads, landing pages, and/or emails (not primarily long-form).
A natural marketing copywriter who writes to persuade and convert.
Comfort with short-form, conversion-focused formats: taglines, ad copy, email, video scripts, UI/in-app text.
Familiarity with AI, and a willingness to experiment and learn.
Perfect written English and adaptable voice.
Collaborative and fast.
We are a high-energy, global environment.
Strong prioritization instincts and a desire to own workstreams end-to-end.
You won’t just be encouraged to take ownership from day one - it will be expected of you.
Knowledge of Figma, Word Press, JIRA, or Monday. com is advantageous.
A desire to learn new skills, tools, and ways of working is essential.
A love of fast-paced environments and the kind of personality that rolls with the punches when priorities change.
You don’t have to, but you may well have worked in a startup, scaleup, O
Content Marketing Strategist employer: ExpressVPN
Join a dynamic and innovative team that thrives on creativity and collaboration, where your passion for esports and culture will be valued and nurtured. With a strong focus on employee growth, we offer opportunities for professional development and the chance to work on high-impact partnerships that resonate with engaged communities. Our inclusive work culture encourages open communication and celebrates diverse perspectives, making it an exciting place to build a rewarding career in the heart of the esports and gaming industry.
