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For Companies At a Glance
- Tasks: Drive outbound sales for ExpressVPN, booking demos and closing deals with SMBs.
- Company: Join ExpressVPN, a leader in online privacy and security.
- Benefits: Enjoy competitive salary, hybrid work, and professional development opportunities.
- Why this job: Be part of a high-impact role driving growth in a fast-paced environment.
- Qualifications: 4-6 years in B2B sales with a proven track record in cold outreach.
- Other info: Flexible hours and generous time-off to support your work-life balance.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (hybrid)
Reports to: VP, Global Partnerships & Business Development
Job Overview
Are you a go-getter with a relentless hunter mentality and a passion for closing new business? As a B2B Sales & Business Development Executive focused on ExpressVPN for Teams, you will own outbound prospecting and new revenue generation into SMB organisations across priority markets (notably the US & Canada). You’ll run high-velocity cold outreach, book and qualify pipeline, lead demo conversations, and close deals. This role sits at the intersection of sales, marketing and product and is perfect for someone who thrives on building high-volume pipeline and hitting ambitious targets.
Why this is an exciting opportunity
- High-impact role: You will drive new business growth for ExpressVPN’s dedicated B2B offering for SMBs and other small orgs — a product with strong market demand and clear commercial hooks (security, geo-testing, simple admin + scale).
- True hunter role: This is a pure outbound position — ideal for reps who love running sequences, testing messaging, and optimising cadences to drive measurable outcomes.
- Global footprint & support: You’ll work with a high-performing global team, leveraging product, marketing and partnerships to close deals quickly and build repeatable plays.
- Career progression: Strong performers will have clear progression into senior sales, account management or BD roles.
Key Responsibilities
- Drive end-to-end outbound sales for ExpressVPN for Teams: LinkedIn, cold email, phone, InMail and targeted account plays.
- Build, qualify and manage a pipeline of SMB opportunities.
- Book and run qualification calls and demos, manage deal progression and close revenue.
- Consistently hit activity, pipeline and revenue KPIs (daily outbound touches, meetings booked, opportunities created, AOV targets).
- Maintain accurate CRM records, pipeline hygiene and forecasting (Salesforce/HubSpot).
- Collaborate closely with Marketing, Partnerships and Product to refine messaging, pilot structures and GTM plays.
- A/B test sequences and cadences, iterate on messaging and share learnings across the team.
- Represent ExpressVPN professionally in all external interactions and manage customer expectations through to contract signature.
Role Requirements / Skills & Experience
- 4-6 years’ experience in SDR / BDR / New Business or front-line B2B sales roles (B2B SaaS experience strongly preferred).
- Proven hunter with a track record of cold outreach success and consistent quota attainment.
- Experience selling to SMBs / mid-market customers — comfortable with high-volume outreach and shorter sales cycles.
- Demonstrable experience targeting the US and/or Canadian markets (time-zone awareness and buyer cadence).
- Excellent written and verbal communication; strong cold outreach copywriting skills.
- Comfortable with aggressive activity targets and persistent follow-up.
- Strong organisational skills and disciplined CRM/process management.
- Native or near-native English fluency required.
Nice to have
- Experience selling security, privacy, VPN, or productivity tools.
- Demo / product walkthrough experience.
- Familiarity with seat-based licensing and subscription billing.
- Experience with Outreach, Salesloft, or similar outbound platforms.
Benefits & Working Arrangements
- Competitive base salary and performance bonus.
- Hybrid working and flexible hours to accommodate North American outreach.
- Professional development, training and clear progression paths.
- Generous time-off and standard employee benefits (health & wellbeing support).
About ExpressVPN
ExpressVPN is a leading provider of online privacy and security, powering millions of users across 105+ countries. We build trusted, audited products and partner with global platforms and organisations to make privacy accessible across devices. We’re scaling quickly — join us and be part of a mission-driven team protecting people’s digital lives.
Before you apply
At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above. Please upload your resume as a PDF and do not include any salary or compensation information in it.
B2B Sales & Business Development Executive employer: ExpressVPN
Contact Detail:
ExpressVPN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Sales & Business Development Executive
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, join relevant groups, and engage in conversations. You never know who might have a lead or a referral for you!
✨Tip Number 2
Practice your pitch! Whether it’s a cold call or a demo, being confident and clear about what you’re offering is key. Role-play with friends or use mirror practice to nail down your delivery.
✨Tip Number 3
Follow up like a pro! After your initial outreach, don’t be afraid to send a friendly reminder. Persistence shows your enthusiasm and can make all the difference in landing that meeting.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll get a feel for our culture and values right from the start.
We think you need these skills to ace B2B Sales & Business Development Executive
Some tips for your application 🫡
Show Your Hunter Mentality: When writing your application, make sure to highlight your go-getter attitude and any past experiences where you've successfully closed deals. We love candidates who can demonstrate their relentless pursuit of new business!
Tailor Your Messaging: Just like in sales, your application should be tailored to us. Use the job description as a guide to showcase how your skills and experiences align with what we're looking for. This will help you stand out from the crowd!
Keep It Professional Yet Engaging: While we appreciate a friendly tone, remember to maintain professionalism in your written application. Show off your excellent communication skills and cold outreach copywriting prowess — it’s all part of the package!
Follow Our Application Guidelines: Before hitting send, double-check that you've followed our application instructions. Upload your resume as a PDF and leave out any salary info. We want to see your best self, so let’s keep it clean and straightforward!
How to prepare for a job interview at ExpressVPN
✨Know Your Product Inside Out
Before the interview, make sure you understand ExpressVPN for Teams thoroughly. Familiarise yourself with its features, benefits, and how it stands out in the market. This will help you answer questions confidently and demonstrate your passion for the product.
✨Prepare for Cold Outreach Scenarios
Since this role involves high-velocity cold outreach, be ready to discuss your strategies for effective outreach. Think about your past experiences and be prepared to share specific examples of successful cold emails or calls that led to closed deals.
✨Showcase Your Hunter Mentality
This position is all about being a go-getter. Be prepared to talk about your approach to prospecting and how you maintain motivation when facing rejection. Highlight any metrics or achievements that showcase your ability to hit ambitious targets.
✨Demonstrate Strong Communication Skills
As excellent written and verbal communication is crucial for this role, practice articulating your thoughts clearly. You might even want to prepare a mock cold call or email to demonstrate your copywriting skills during the interview.
