B2B Sales & Business Development Executive
B2B Sales & Business Development Executive

B2B Sales & Business Development Executive

City of London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive outbound sales for ExpressVPN, manage pipeline, and close deals with SMBs.
  • Company: Join ExpressVPN, a leader in online privacy and security, with a mission-driven team.
  • Benefits: Enjoy competitive salary, performance bonuses, hybrid work, and professional development opportunities.
  • Why this job: Be a key player in driving growth for a high-demand product in a dynamic market.
  • Qualifications: 4-6 years in B2B sales, proven cold outreach success, and strong communication skills.
  • Other info: Flexible hours, generous time-off, and clear career progression paths await you.

The predicted salary is between 36000 - 60000 £ per year.

Location: London (hybrid)

Reports to: VP, Global Partnerships & Business Development

Job Overview

Are you a go-getter with a relentless hunter mentality and a passion for closing new business? As a B2B Sales & Business Development Executive focused on ExpressVPN for Teams (ExpressVPN for Teams is available at: https://teams.expressvpn.com/), you will own outbound prospecting and new revenue generation into SMB organisations across priority markets (notably the US & Canada). You’ll run high-velocity cold outreach, book and qualify pipeline, lead demo conversations, and close deals. This role sits at the intersection of sales, marketing and product and is perfect for someone who thrives on building high-volume pipeline and hitting ambitious targets.

Why this is an exciting opportunity

  • High-impact role: You will drive new business growth for ExpressVPN’s dedicated B2B offering for SMBs and other small orgs — a product with strong market demand and clear commercial hooks (security, geo-testing, simple admin + scale).
  • True hunter role: This is a pure outbound position — ideal for reps who love running sequences, testing messaging, and optimising cadences to drive measurable outcomes.
  • Global footprint & support: You’ll work with a high-performing global team, leveraging product, marketing and partnerships to close deals quickly and build repeatable plays.
  • Career progression: Strong performers will have clear progression into senior sales, account management or BD roles.

Key Responsibilities

  • Drive end-to-end outbound sales for ExpressVPN for Teams: LinkedIn, cold email, phone, InMail and targeted account plays.
  • Build, qualify and manage a pipeline of SMB opportunities
  • Book and run qualification calls and demos, manage deal progression and close revenue.
  • Consistently hit activity, pipeline and revenue KPIs (daily outbound touches, meetings booked, opportunities created, AOV targets).
  • Maintain accurate CRM records, pipeline hygiene and forecasting (Salesforce/HubSpot).
  • Collaborate closely with Marketing, Partnerships and Product to refine messaging, pilot structures and GTM plays.
  • A/B test sequences and cadences, iterate on messaging and share learnings across the team.
  • Represent ExpressVPN professionally in all external interactions and manage customer expectations through to contract signature.

Role Requirements / Skills & Experience

  • 4-6 years’ experience in SDR / BDR / New Business or front-line B2B sales roles (B2B SaaS experience strongly preferred).
  • Proven hunter with a track record of cold outreach success and consistent quota attainment.
  • Experience selling to SMBs / mid-market customers — comfortable with high-volume outreach and shorter sales cycles.
  • Demonstrable experience targeting the US and/or Canadian markets (time-zone awareness and buyer cadence).
  • Excellent written and verbal communication; strong cold outreach copywriting skills.
  • Comfortable with aggressive activity targets and persistent follow-up.
  • Strong organisational skills and disciplined CRM/process management.
  • Native or near-native English fluency required.

Nice to have

  • Experience selling security, privacy, VPN, or productivity tools.
  • Demo / product walkthrough experience.
  • Familiarity with seat-based licensing and subscription billing.
  • Experience with Outreach, Salesloft, or similar outbound platforms.

Benefits & Working Arrangements

  • Competitive base salary and performance bonus
  • Hybrid working and flexible hours to accommodate North American outreach.
  • Professional development, training and clear progression paths.
  • Generous time-off and standard employee benefits (health & wellbeing support).

About ExpressVPN

ExpressVPN is a leading provider of online privacy and security, powering millions of users across 105+ countries. We build trusted, audited products (Lightway protocol, TrustedServer architecture) and partner with global platforms and organisations to make privacy accessible across devices. We’re scaling quickly — join us and be part of a mission-driven team protecting people’s digital lives.

Before you apply

  • At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
  • Please upload your resume as a PDF and do not include any salary or compensation information in it.

ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.

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B2B Sales & Business Development Executive employer: ExpressVPN

ExpressVPN is an exceptional employer, offering a dynamic work environment in London that fosters innovation and growth. With a strong focus on professional development, employees benefit from clear progression paths, hybrid working arrangements, and a supportive culture that values high performance and collaboration. Join a mission-driven team dedicated to protecting digital lives while enjoying competitive compensation and generous time-off policies.
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Contact Detail:

ExpressVPN Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land B2B Sales & Business Development Executive

✨Tip Number 1

Get your networking game on! Connect with people in the industry on LinkedIn, join relevant groups, and engage in conversations. You never know who might have a lead or a referral for you!

✨Tip Number 2

Practice your pitch! Whether it's a cold call or a demo, being confident and clear about what you offer is key. Role-play with friends or record yourself to refine your delivery.

✨Tip Number 3

Follow up like a pro! After your initial outreach, don’t just sit back. A well-timed follow-up can make all the difference in closing a deal. Keep it friendly and persistent!

✨Tip Number 4

Apply through our website! We love seeing candidates who are proactive. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.

We think you need these skills to ace B2B Sales & Business Development Executive

B2B Sales
Business Development
Outbound Prospecting
Cold Outreach
Pipeline Management
CRM Management
Salesforce
HubSpot
Communication Skills
Copywriting Skills
Organisational Skills
Time-zone Awareness
Experience with SMBs
Quota Attainment
Product Walkthrough Experience

Some tips for your application 🫡

Show Your Hunter Mentality: When writing your application, make sure to highlight your go-getter attitude and any past successes in outbound sales. We want to see that you thrive on closing deals and have a passion for driving new business.

Tailor Your Messaging: Just like in sales, your application should be tailored to us. Use specific examples from your experience that align with the role's requirements, especially your cold outreach success and familiarity with SMBs.

Keep It Professional Yet Engaging: While we love a friendly tone, remember to maintain professionalism in your written application. Showcase your excellent communication skills and ensure your writing is clear and engaging.

Follow Our Application Guidelines: Don’t forget to upload your resume as a PDF and leave out any salary info. Following our guidelines shows attention to detail, which is crucial in this role. Apply through our website to make sure your application gets to us directly!

How to prepare for a job interview at ExpressVPN

✨Know Your Product Inside Out

Before the interview, make sure you understand ExpressVPN for Teams thoroughly. Familiarise yourself with its features, benefits, and how it stands out in the market. This will help you answer questions confidently and demonstrate your passion for the product.

✨Prepare for Cold Outreach Scenarios

Since this role is all about outbound sales, be ready to discuss your cold outreach strategies. Think of examples where you've successfully engaged prospects through LinkedIn, email, or phone calls. Show them your hunter mentality by sharing your approach to overcoming objections.

✨Showcase Your Sales Metrics

Be prepared to talk numbers! Highlight your past achievements in terms of quotas met, deals closed, and pipeline management. Use specific metrics to illustrate your success in B2B sales, especially in targeting SMBs or mid-market customers.

✨Demonstrate Collaboration Skills

This role requires working closely with marketing and product teams. Share examples of how you've collaborated in the past to refine messaging or improve sales processes. Emphasising your teamwork skills will show that you're a great fit for their high-performing global team.

B2B Sales & Business Development Executive
ExpressVPN
Location: City of London

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