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- Tasks: Lead content strategy for a major international B2B exhibition and drive impactful programmes.
- Company: Join a leading organiser with a dynamic, award-winning team.
- Benefits: Competitive salary, flexible hybrid working, and a supportive work culture.
- Other info: Opportunity to work with high-profile speakers and diverse international audiences.
- Why this job: Shape the future of trade expos and influence industry conversations.
- Qualifications: 5+ years in content leadership for large-scale exhibitions and strong stakeholder management skills.
The predicted salary is between 48000 - 68000 £ per year.
Location: Guildford (hybrid)
Hours: Full-time; flexible working considered.
Compensation: £68,000 OTE (subject to experience)
Why this is worth switching jobs
Build the flagship from the inside. Design the content engine for a major new addition to a leading organiser’s portfolio - an international, trade-only expo with a multi-hall footprint and serious board-level attention. Own the market conversation. Your agenda will set what brands launch, what buyers prioritise and what the media covers - across product innovation, sustainability, supply chain, retail & e-commerce, and culture/brand storytelling. Run a programme that moves needles. Multiple show-floor theatres, a full-day standalone conference, curated partner forums over three high-intensity days, plus a year-round digital layer. Commercially central, not a side show. Remit tied to growth KPIs: qualified buyer attendance, session utilisation, sponsor lead quality, content NPS and renewal uplift. You’ll work shoulder-to-shoulder with the Content Director, event MD, sales and marketing leaders. Flex built in. Hybrid working, accountability-over-hours culture, and a supportive, multi-award-winning team.
What you’ll lead
- Editorial ownership of pillars, tracks and formats that convert into registrations, footfall and high-value meetings.
- Speaker strategy & relations: mapping, securing and coaching headline voices across brands, retailers/marketplaces, manufacturers/suppliers, technology, investors and creators; contracts, briefings and on-site care.
- Programme design & delivery: third-party conferences, show-floor theatres and a one-day standalone conference; agenda structure, format innovation and production quality.
- Partner content & showcases: with associations, federations, media and sponsors to create must-attend summits, buyer tours and demo zones.
- Measurement & optimisation: set and report KPIs (track attendance, session saturation, NPS, sponsor lead yield), driving continuous improvement each edition.
- 365 machine: turn live IP into articles, reports, webinars and community programming that feed audience and pipeline all year.
The scale of the job
Event: large-scale, International, trade-only expo; multi-hall footprint; international audience from 50+ countries spanning brands, retailers, distributors, manufacturers, suppliers and media. Programme size targets: 100–120 sessions, 80–120 speakers, 4–6 stages, award/showcase theatre, buyer tours and live demos across 3 show days. Stakeholders: sales, marketing, operations, production, awards, PR/digital; plus advisory boards and strategic partners. Your success will be measured by: qualified buyer growth, session attendance, NPS, sponsorship, press/social reach, award engagement and exhibitor rebooks.
About you
5+ years leading content for large-scale B2B exhibitions/conferences. Proven record working with high-profile speakers, advisory boards and strategic partners, delivering complex multi-stage programmes on time. Editorially sharp and commercially wired; confident tying agenda choices to registration and revenue outcomes. Team leader who’s organised, proactive and calm on site; excellent copy instincts and stakeholder management.
Head of Content employer: Expocast
Contact Detail:
Expocast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content
✨Network Like a Pro
Get out there and connect with industry folks! Attend events, webinars, or even local meet-ups. The more people you know, the better your chances of landing that Head of Content role.
✨Show Off Your Expertise
Create content that showcases your knowledge in B2B exhibitions. Write articles, share insights on social media, or even start a blog. This will position you as a thought leader and catch the eye of potential employers.
✨Tailor Your Approach
When reaching out to companies, make sure to tailor your message. Highlight how your experience aligns with their needs, especially in areas like programme design and speaker strategy. Personal touches go a long way!
✨Utilise Our Website
Don’t forget to check out our website for job openings! Applying through us not only gives you access to exclusive roles but also shows you're serious about joining our award-winning team.
We think you need these skills to ace Head of Content
Some tips for your application 🫡
Show Your Passion for Content: When writing your application, let your enthusiasm for content creation shine through. We want to see how you can bring our vision to life and make an impact in the B2B exhibition space. Share examples of your past work that demonstrate your editorial flair and strategic thinking.
Tailor Your Application: Make sure to customise your application for the Head of Content role. Highlight your experience with large-scale exhibitions and how it aligns with our goals. We love seeing candidates who take the time to connect their skills with what we’re looking for!
Be Data-Driven: We’re all about results! In your application, include specific metrics or KPIs from your previous roles that showcase your success in driving attendance and engagement. This will help us see how you can contribute to our growth targets.
Keep It Professional Yet Personal: While we appreciate a professional tone, don’t be afraid to let your personality come through in your writing. We’re a supportive team and want to get to know the real you. Apply through our website and show us why you’d be a great fit for our culture!
How to prepare for a job interview at Expocast
✨Know Your Content Inside Out
As the Head of Content, you'll need to demonstrate a deep understanding of the topics that matter in B2B exhibitions. Brush up on trends in product innovation, sustainability, and e-commerce. Be ready to discuss how you would shape the content agenda to drive registrations and engagement.
✨Showcase Your Speaker Strategy
Prepare to talk about your experience with securing high-profile speakers and managing relationships. Have examples ready of how you've mapped out speaker strategies in the past, and be specific about how you would approach this for the new expo.
✨Demonstrate Your Measurement Skills
This role is all about KPIs and continuous improvement. Be prepared to discuss how you've tracked and reported on metrics like attendance and NPS in previous roles. Show them you can turn data into actionable insights that drive growth.
✨Emphasise Team Leadership and Collaboration
You'll be working closely with various teams, so highlight your leadership style and how you foster collaboration. Share examples of how you've successfully led teams through complex projects, especially in high-pressure environments.