Head of Brand and Content in Farnborough

Explore is an adventure travel expert focused on sustainable small group holidays which create stories to tell for a lifetime. From classic group tours and family adventures to walking wildlife and cycling trips, our customers explore the world with us. Join us on our journey creating extraordinary travel experiences for all. At the heart of all of this is a passion to travel responsibly. We aim to always be welcomed back for communities and cultures to benefit and wildlife in a complicated world full of potential. We strive to be better than yesterday and put people at the heart of everything we do. We are proud of the extensive benefits we offer.

This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position; however, work-life balance is important to us, and we are open to discussion on flexible working patterns (minimum 4 days per week). Salary: £58,000 - £64,000 plus bonus.

About the role

Reporting to the Marketing Director, you will be part of the Senior Leadership Team and responsible for delivering the marketing strategy for brand and content. You will work closely with the Creative Design Lead to ensure everything we produce represents the Explore brand and personality. You will collaborate with all members of the Marketing Team (both those based in the UK and overseas) and with the wider business, external agencies, and suppliers.

Key responsibilities:

• Plan and implement the marketing budget for your channels to support business and marketing objectives.
• Ensure the brand guidelines and assets are kept up to date and that everyone in the business is supported to ensure all messaging remains on brand.
• Plan the email content calendar and automated and triggered email content in conjunction with the digital and marketing teams in territories outside of the UK.
• Work with the digital team and external agencies to find SEO content opportunities on the website and manage production of that content.
• Ensure campaigns are put live and removed from the website in a timely manner.
• Ensure web content is kept up to date.
• Contribute to projects other parts of the marketing team are managing, particularly with regard to producing requested copy/proofreading.
• Lead the team to plan and develop each campaign ensuring all assets are on brand and ready on time.
• Work with the Business Intelligence team to finalise hero trips T&Cs and campaign details as well as the Trade and International teams to adapt materials for all markets.
• Co-ordinate the wrap-up of results after each campaign ensuring key learnings are captured.
• Work with the Creative Design Lead to ensure all marketing activity is on brand and the best it can be, including working with several external freelance designers.
• Consider what we need and work in collaboration with Explore's Sustainability Expert to make it the most sustainable option possible.
• Work with the Media Executive to create on-brand video content for campaigns, events, paid media activity, and the website.
• Lead the planning and execution of photography and video shoots to grow the amount of original assets available to the team.
• Support the Media Executive with the management of our image library, keeping it up to date, GDPR compliant, and ensuring that all assets match our Ethical Marketing Guidelines.
• Lead on the production of advertising creative in line with the brand and company objectives, including integrated media campaigns.
• Manage supplier relationships to keep activity optimised to deadline and on budget.
• Manage and motivate an enthusiastic and capable team through coaching and mentoring, ensuring individuals are supported and developed to achieve their potential.

Am I the right person?

We are looking for your application to demonstrate:

• Commercially minded, self-motivated, and a problem-solver.
• Customer-focused and understands the importance of service delivery excellence.
• Able to challenge processes (and be challenged), keep to schedule, and deliver quality campaigns on time.
• Friendly, approachable, and flexible with a strong ability to build good rapport with the wider teams and effectively communicate at all levels.
• A passion for the planet and contributing to a more sustainable future.
• Results-driven with the ability to ruthlessly prioritise.
• Able to empower and coach a team to deliver results.
• Proven experience managing a brand look and feel.
• Able to think strategically and plan activity based on insight.
• Proactive about implementing new processes to improve performance.
• Commercially focused with the ability to analyse results from activities and draw key conclusions.
• Good people management skills with proven experience to empower, inspire, and develop direct reports.
• Able to manage multiple projects simultaneously and meet deadlines.
• Always demonstrates a positive attitude even when under pressure.
• Good creative eye and a passion for producing beautiful, inspiring, and commercially effective on-brand work.
• Confident in establishing relationships with suppliers and key stakeholders.
• Excellent attention to detail with a strong desire for accuracy and quality.
• Proven skills in proofreading, copywriting, and editing.
• Previous involvement in the creation of a content plan.
• Experience of planning and managing an annual budget.
• Committed to putting the customer at the centre of their work.

We aim to be better than yesterday and our values will be close to your heart. Diversity is to be celebrated. Life would be dreary and change would be slow if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.

Explore is part of Hotelplan Group, a well-established and diverse family of specialist tour operators with a long tradition of developing and operating market-leading experiences. The family comprises ski, walking, and Lapland holidays with Inghams and Santa's Lapland; adventure travel with Explore; and self-guided holidays with Inntravel. Sustainability and responsible tourism is at the core of everything we do and should be a passion for everyone employed by the group.

Key Skills:

• Compliance Management
• Information Management
• Proofreading
• Social Intelligence
• Content Quality
• Factual Information
• Video Packages
• Conduct Interviews
• Records Management
• Creative Content
• Editorials
• News Stories
• Newsgathering
• Content Reviews

Employment Type: Full Time

Experience: years

Vacancy: 1

Yearly Salary: £58,000 - £64,000